CubeTree Launches As A Facebook + FriendFeed + Twitter For Enterprise
CubeTree places a large emphasis on the micro-updates, just like Twitter. The rationale behind this is that there are often things people maybe want others to know, but don’t want to send out an email to everyone in the company, as Fubini notes. With status updates, employees can give passive updates to coworkers which show up in their stream throughout the day. But that’s not all that goes into the feed, like FriendFeed (and now Facebook), CubeTree can import elements from other social services such as Google Reader shared items, TripIt trips, Salesforce data and others. And just like FriendFeed (and again, now Facebook), anyone can now comment on these items in the feed.
CubeTree’s new enterprise collaboration suite, which is opening to the public tomorrow, has a familiar look: It looks like a cross between Facebook and FriendFeed (more-so before they were both recently redesigned). And that familiarity is part of the idea to getting this to work on the enterprise level. As with other social networks, there are two main components to CubeTree: The Feed and the Profile. But on CubeTree’s feed, instead of seeing updates from everyone in your social graph, you see updates from coworkers. And on your profile page, rather than highlighting pictures or videos of yourself, there is an emphasis on information and documents.