The Dirty Little Secret About the "Wisdom of the Crowds" - There is No Crowd
Small Groups, Big Impact Attempts to Address the Issue
A small crowd is still a crowd.
The findings showed that a small group of users accounted for a large number of ratings. In other words, as many have already begun to suspect, small but powerful groups can easily distort what the "crowd" really thinks, leading online reviews to often end up appearing extremely positive or extremely negative.