Let’s Kill The CPM
Una gran idea
Online advertising pros-and-cons and blog debate
Yes. Yes. Yes. Been talking about this idea with my friends for a couple years now. Traditional online ads are dead. Eye tracking shows they are largely invisible. Online ad people object, saying "they still work," "just depends on the creative." No. They're a distraction, an ask for attention that pays back very little to the consumer. Banners are the equivalent to flashing LED billboards on the side of the freeway: they're all about the advertiser, not the consumer. Next.
Just differentiate b/w the content writer & the content publisher. The publisher is stuck in the CPM/CPA world as it is now, trying to cover costs & make a return in an ever increasing universe of sites & pages. The writer is spreading his content/meme, in this case a reformer meme.
OK, Advertising Week just ended… does anyone else feel like the online advertising industry is the orchestra, playing on while the Titanic is sinking?How Much Ads Cost - eMarketer
display advertising, Credit Suisse estimated that in 2009 the average CPM will be $2.39, down from $2.46 in 2008 Online video consultancy LiveRail estimated that overlay ads ran CPMs of $7.40 and in-stream ads were priced at $16.40 in Q4 2008. AccuStream iMedia Research put the average 2008 figure as high as $35 for premium preroll online video ads.
Ad Network Inventory = $13 For display advertising, Credit Suisse estimated that in 2009 the average CPM will be $2.39, down from $2.46 in 2008.
Online ads “all over the place” says one executive. Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space.
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