Pages tagged cpm:

Let’s Kill The CPM

Una gran idea
Online advertising pros-and-cons and blog debate
Yes. Yes. Yes. Been talking about this idea with my friends for a couple years now. Traditional online ads are dead. Eye tracking shows they are largely invisible. Online ad people object, saying "they still work," "just depends on the creative." No. They're a distraction, an ask for attention that pays back very little to the consumer. Banners are the equivalent to flashing LED billboards on the side of the freeway: they're all about the advertiser, not the consumer. Next.
Just differentiate b/w the content writer & the content publisher. The publisher is stuck in the CPM/CPA world as it is now, trying to cover costs & make a return in an ever increasing universe of sites & pages. The writer is spreading his content/meme, in this case a reformer meme.
OK, Advertising Week just ended… does anyone else feel like the online advertising industry is the orchestra, playing on while the Titanic is sinking?
How Much Ads Cost - eMarketer
display advertising, Credit Suisse estimated that in 2009 the average CPM will be $2.39, down from $2.46 in 2008 Online video consultancy LiveRail estimated that overlay ads ran CPMs of $7.40 and in-stream ads were priced at $16.40 in Q4 2008. AccuStream iMedia Research put the average 2008 figure as high as $35 for premium preroll online video ads.
Ad Network Inventory = $13 For display advertising, Credit Suisse estimated that in 2009 the average CPM will be $2.39, down from $2.46 in 2008.
Online ads “all over the place” says one executive. Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space.
eMarketer helps companies understand the Internet by publishing Internet market research, statistics and objective analysis on Internet marketing, Internet advertising, online trends and online demographics.