Colors In Corporate Branding And Design | How-To | Smashing Magazine
Color is a major consideration in any Web design. Whether for an individual, small company, or major corporation, color scheme is one of the most significant factors in the overall look and appearance of a10 Harsh Truths About Corporate Websites | How-To | Smashing Magazine
Business, it's a different story, some (harsh) points made about corporate websites.20 Corporate Brand Logo Evolution | instantShift
Gartner released a report today that highlights the different ways that companies are adopting Twitter for business use. Although Twitter was originally intended for communication among individuals, a number of organizations have begun to actively participate on the platform. However, not all companies are using Twitter in the same way. Some are tweeting, some are just listening, and some really savvy companies are doing both.50 Excellent Corporate Website Designs | Webdesigner Depot
This showcase should serve as a great reference for professional designers looking for some fresh, beautiful typefaces for their corporate projects.Enterprise: List of 40 Social Media Staff Guidelines | Laurel Papworth- Social Network Strategy
This list also includes policies called; Staff blogging policies, enterprise social network guidelines, Employee Blogging Policies, Staff engagement in online communities, and so on.
Managing staff who participate in social networks. This list also includes policies called; Staff blogging policies, enterprise social network guidelines,Health Check: How Trusted Is Your Corporate Blog?
This is a quick and dirty scorecard, if I was going one for a real Forrester report, it would be far more conclusive, weighted , detailed, quantitative, and scientific, but today, this is just a quick example, to illustrate a point we already know, let’s get to it, please, turn your head and cough:
Post by Jeremiah Owyang, social media consultant at Forrester Research.10 Corporate Twitter Accounts Worth Following - Reviews by PC Magazine
Twitter isn't just about finding out about plane crashes and what your best friend ate for lunch. Its uses are evolving, and big corporations are joining the fun. Some corporate accounts serve as a boring PR tool that spews press releases and follows everyone who tweets about their company. But others have found interesting, inventive ways to engage customers on Twitter. Some corporations, namely @Palm_Inc and @WholeFoods, have used the service to release news and answer questions. Others, such as @DellOutlet and @MotoDeals, have become a hot place to go to find great deals on merchandise. And not to be outdone, companies like @ComcastCares, and @HRBlock, have used Twitter as a new extension to customer service, allowing near real-time responses to difficult questions. We've compiled a list of 10 corporate Twitter accounts that can either help you in a jam or allow you to give instant product and service feedback to someone who will actually get the message. @Palm_Inc 1. @Palm_Inc –
conturi de companiiHow and Why to Launch a Business Presence on Twitter - CIO.com - Business Technology Leadership
various Twitter tip articles here -- see under RELATED on right side
CIO Magazine: How and Why to Launch a Business Presence on Twitter http://tinyurl.com/d54xbh (quoted) (via Twitter) http://ff.im/1vv44 [from http://twitter.com/FredericMartin/statuses/1326127701]
From an upstart airline to the cable company some people love to hate, organizations big and small have reaped success in improving customer service, receiving R&D tips, and marketing their products on Twitter. Here's expert advice on how and why your business should tap into Twitter.Tweets From the Chiefs - BusinessWeek
How CEOs are using twitter
CEOs using Twitter.
From Digg's Kevin Rose to Sun's Jonathan Schwartz, 18 CEOs who tweet offer microblogging tipsIs Social Media Making Corporate Websites Irrelevant?
There was a time when having a dotcom was key to your brand. The URL you pointed everyone to in all of your marketing. But with the emergence of the social web, and opportunities to engage with fans elsewhere, is that the right strategy?
VitaminWater Facebook campaign
social media making corp website irrelevantThe Problem with Social Media in the Office - eMarketer
Great commentary on why social media is a double-edged sword for businesses.
Excellent survey information re: social media and business
Online conductSocial Media Policy Examples
Policy examples for companies planning to implement social media.
123socialmedia.com social list web2.0 socialmedia media article business Corporate socialnetworking legal policy guidelines examples policies strategy casestudy modelodepalavrasDear Dustin Curtis | Dustin Curtis
But those of us who work in enterprise-level situations realize the momentum even a simple redesign must overcome, and not many, I’ll bet, are jumping on this same bandwagon. They know what it’s like. I'm referring to the new kind of brand, the one is formed by the entire experience of a customer's interaction. That experience gets branded into his or her memory and leaks into the buzz of modern culture. via Caitlin
UX guy reprints email and then attempts to address corporate culture issue; strong opinions follow but most compelling part is the insight from the AA.com UX guy himself (known as Mr. X) "But—and I guess here’s the thing I most wanted to get across—simply doing a home page redesign is a piece of cake. You want a redesign? I’ve got six of them in my archives. It only takes a few hours to put together a really good-looking one, as you demonstrated in your post. But doing the design isn’t the hard part, and I think that’s what a lot of outsiders don’t really get, probably because many of them actually do belong to small, just-get-it-done organizations. But those of us who work in enterprise-level situations realize the momentum even a simple redesign must overcome, and not many, I’ll bet, are jumping on this same bandwagon. They know what it’s like."
complain about a corporate website then get surprised to hear about how design under corporate politics work? hm.
"There's a common attribute that makes for good designers, good engineers, good employees, and good companies. For a long time, I couldn't figure out what it was. Was it practice? Was it skill? Was it innate ability? Turns out, it's none of those. It's taste."American Airlines Web Site: The Product of a Self-Defeating Design Process | Design & Innovation | Fast Company
digg_url = 'http://www.fastcompany.com/blog/cliff-kuang/design-innovation/how-self-defeating-corporate-design-process-one-designer-finds-ou'; digg_skin = 'compact'; Designer Dustin Curtis was so disgusted with the American Airlines Web site that he redesigned it, and posted the results as an open letter to the company.Corporate Blogs and 'Tweets' Must Keep SEC in Mind - WSJ.com
Post a disclaimer if you are part of a publicly-traded company.
[IBM] avoids blogs and Twitter for investor issues, because it fears violating SEC disclosure rules or inviting public criticism
The growing Twitter audience also attracted the attention of eBay's lawyers, who last month required Mr. Brewer-Hay to include regulatory disclaimers with certain posts. Some followers think the tougher oversight is squelching Mr. Brewer-Hay's spontaneous, informal style. His experience shows the tension that can arise as more companies tap social media to reach investors, customers and others. Eighty-one Fortune 500 companies sponsor public blogs, including Wal-Mart Stores Inc., Chevron Corp. and General Motors Corp., according to the Society for New Communications Research. Of those blogs, 23 link to corporate Twitter accounts.
For later reading; missed this when it came out.
blog twitter corporate b2b b2c SEC rules regulationsA Corporate Guide For Social Media - Forbes.com
for web 2.080 Corporate Website Designs For Design Inspiration | Inspiration | instantShift
CoTweet is a platform that helps companies reach and engage customers using Twitter.10 things you should cover in your social networking policy | 10 Things | TechRepublic.com
Get the key facts on a wide range of technologies, techniques, strategies, and skills with the help of these concise, need-to-know lists.CEOs Who Use Twitter: Tweets from the Chiefs - BusinessWeek
In August 2008 we reported on 18 chief executives who use the microblogging application Twitter to clue customers in on new services, help them with questions about their products, and generally get a little bit personal with customers, business associates, and the public. Not even a year later, we bring you nearly 50 CEOs who find tweeting a personal and professional delight. Twitter's growth has been astounding. As of August, for example, Digg founder Kevin Rose had only 61,000 "followers"— people who sign up to view a certain Twitter user's tweets—but now he has more than 600,000. So read on to learn how Virgin Group's Richard Branson, Zappos.com's Tony Hsieh, and dozens more CEOs harness the simple powers of Twitter.
Dozens of CEOs who find Twitter to be a personal and professional delight. Here's how they use the service, and who they like to follow
In August 2008 we reported on 18 chief executives who use the microblogging application Twitter to clue customers in on new services, help them with questions about their products, and generally get a little bit personal with customers, business associates, and the public. Not even a year later, we bring you nearly 50 CEOs who find tweeting a personal and professional delight. Twitter's growth has been astounding. As of August, for example, Digg founder Kevin Rose had only 61,000 "followers"— people who sign up to view a certain Twitter user's tweets—but now he has more than 600,000.Bantam
Bantam - Red social en tiempo real
CRM with Live Social elements added7 Secrets to Tweeting Your Corporate Culture
follow us @BGChamber - we will keep you updated with ribbon cuttings, ground breakings and news around the South Central Kentucky area.55 Fresh Examples Of Corporate Website Designs | Inspiration | instantShift
As you already seen in 80 Corporate Website Designs that a perfect layout, A good design and nice resources can produce a creative output. Layout, textures and , Daily Resource for Web Designers and Developers.LinkedIn Gives You a Better Way to Brand Your Business
Great site called Mashable - Social Media Guide with blogs and much more.Breakdown: The Five Ways Companies Let Employees Participate in the Social Web « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
"Consider this a supplement to my latest report on “How Companies Should Organize for Social Computing“. I continue to get questions from clients, and have spent time with more large brands are connecting with customers. Diving in further, I’ve noticed that there are five ways that companies allow employees to participate."Twitter is Top Social Media Platform at Fortune 100 Companies
"Lots of big brands are embracing social media, but which platform is most popular? At least as far as Fortune 100 companies go, Twitter (Twitter) easily takes the top spot, according to a recent study from PR firm Burson-Marsteller. "
Lots of big brands are embracing social media, but which platform is most popular? At least as far as Fortune 100 companies go, TwitterTwitter easily takes the top spot, according to a recent study from PR firm Burson-Marsteller.
Lots of big brands are embracing social media, but which platform is most popular? At least as far as Fortune 100 companies go, TwitterTwitter easily takes the10 Harsh Truths About Corporate Blogging | How-To | Smashing Magazine
Tien vuistregels voor bloggende bedrijven. De voornaamste is: ga uit van een langetermijn verbintenis en wees eerlijk.From Corporate to Personal: A Breakdown Of The Four Types of Twitter Profiles « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Building a Twitter bookAwesome Brochure and Print Design Inspiration | Abduzeedo | Graphic Design Inspiration and Photoshop Tutorials
Print design is becoming quite influential in web design, we have seen more and more websites using big headers, lots of white space and nice font size contrasts. As I am looking for print design references for a brochure I am working on, I decided to selWenn Unternehmen twittern | TRENDOPFER
Betreff: Tweet #1 Freitag, 10:01 Uhr Lieber F., bezugnehmend auf unsere Besprechung von Montag letzter Woche,...Corporate Blog Design: Trends And Examples | Design Showcase | Smashing Magazine
FastLane and FYI mentioned halfway down the page45 Inspirational Corporate Website Designs | Inspiration | instantShift
As you already seen in our previous showcase of Corporate Website Designs that a perfect layout, A good design and nice resources can produce a creative output. Layout, textures and patterns are used more often than one may think but the outcome of different combination can result verity of excellent designs. However, When it comes to corporate website design you need to take care about many things which includes simplicity, readability, presentation and accessibility. In this presentation, you’ll find variety of highly-creative, beautiful and most importantly inspirational corporate designs which is easy to accessible and convenient to approachable. The main purpose here is to stimulate your creativity and to inspire your imagination to design or redesign your work site to show your skills to potential clients.The Best Way to Change a Corporate Culture - Peter Bregman - HarvardBusiness.org
Changing Corporate Culture
d culture, instead of making the
"You change a culture with stories
# Do dramatic story-worthy things that represent the culture we want to create. Then let other people tell stories about it. # Find other people who do story-worthy things that represent the culture we want to create. Then tell stories about them.Best Practices for Corporate Twittering
corporate social media policy
Nice suggestions for twitter use
good post- applies to us allHow companies are benefiting from Web 2.0 - McKinsey Quarterly - Business Technology - Strategy
The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.
"The heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business."
heaviest users of Web 2.0 applications are also enjoying benefits such as increased knowledge sharing and more effective marketing. These benefits often have a measurable effect on the business.Corporate Website Designs: 60 Inspirational Examples | Inspiration | instantShift
Quote: "... People work on documents, presentations, etc. They have lengthy discussions over email. Pieces of work bounce back and forth across one or multiple organisations for weeks before they’re finalised. People are brought on to the conversation late in the day. Attachments get lost. Inboxes fill up and emails bounce. It’s a major pain."
It's corporate, geeks.
I STILL DO NOT BELIEVE IT EXISTS.Five reasons corporations are failing at social media
When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you.
Social media isn’t complicated. When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you. The IMS speakers shared several case studies (yes, too many of them mentioned Comcast and Zappos) on how organizations have embraced social media to connect with and built trust and affection among customers. None of the examples required hyper-specialized knowledge or technology for a company to connect with people.
Companies that can't talk about anything other than their products, or don't respond to their customers online are hurting their social-media efforts, Amy Mengel writes. Companies also need to make sure that their internal processes are in line with the technology and that the company culture is cut out for social media
“It’s not rocket surgery.” That malapropism became a bit of a mantra at last week’s Inbound Marketing Summit. Social media isn’t complicated. When you boil it down it’s about listening to your custo20 great corporate websites made with WordPress
20 great corporate websites made with WordPress
Awesome Corporate sites rocking Wordpress!Why Social Media Is Vital to Corporate Social Responsibility
3. Getting Your Good Work Out There
"Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens."
Although I noticed a link to a story about how Twitter is not good for business, this article from Mashable contends that social media is important for corporations, especially in adhering to Corporate Social Responsibility. I think it points out some good general tips that social technology can help with in creating a positive image for one's corporation. At the same time, it also show how helpful social media is in allowing corporations to connect to possible customers and making them feel good about their consumer choices.
Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens.Corporate Social Media Policy: Top 10 Guidelines « PR-Squared
Looking for examples of Corporate Social Media Policy? This template was vetted by top corporate lawyers. Save yourself a few hours’ worth of research and work!50 Fresh And Inspirational Corporate Designs | Graphic and Web Design Blog -Resources And Tutorials
Some inspiration for the Open Objects website perhaps?
50 diseños corporativos
1stwebdesignerUnternehmen und das Netz: 10 Schritte, um im Social Web zu glänzen » netzwertig.com
How a 40,000+ Employee Company Trains its Employees on Social Media
The 40,000 person company makes social media training mandatory for its employees and formalized a policy of “3Rs” – responsibility, respect and representation. Taking things a step further, today the company is trying something about as transparent as it gets – publishing their entire social media training guide online, so that anyone can check it out, learn and critique.PR Blogger: 21 Beispiele für den Social Media Newsroom
Viele Unternehmen öffnen sich online ihren Kunden. Das machen einige Organisationen durch ihre Social Media Newsrooms (oder Social Media Releases) deutlich. Der alte Presseraum auf einer Website hat längst ausgedient und ist wenig serviceorientiert gewesen. An die Stelle statischer Inhalte...
21 Beispiele für den Social Media Newsroom
gute Beispiele für SMN + Tipps und Hinweise zur GestaltungMicroblogging Will Marginalize Corporate Email « I’m Not Actually a Geek
great post, badly laid out, awesome content
This is an excellent post. Great to link the emergence of microblogging to the theory of Christensen on disruptive innovations! Reading his books are the best way to truely understand the business impact of web 2.0 technologies.
Will Microblogging overtake email? http://tinyurl.com/df6by4 [from http://twitter.com/FredericMartin/statuses/1328854748]MediaPost Publications Ten Ways To Decide If Your Business Should Tweet 06/09/2009
How to decide if your business should tweet http://adjix.com/g743 via @GuyKawasaki: [from http://twitter.com/markivey/statuses/2092035660]
via @koskim at LinkedIn
Ten factors to consider when deciding whether a business should tweet: 1. Domain squatting: Is there any value for you to register your business name or real name as a Twitter user name? 2. Brand mentions: Is anyone talking about your actual business already? 3. Topical mentions: Are people on Twitter discussing topics relevant to your business? 4. Location mentions: Are they in a proximity to become customers? 5. Target Audience: What is your target audience twittering about? 6. Competitiveness: How cutthroat is your business? Do you need to do anything and everything to stay ahead? Twitter could be a competitive advantage, or a necessary defensive strategy. 7. Sales cycle complexity: How involved is the purchase decision? The more complex the greater value Twitter contact can be. 8. Purchase frequency: How valuable is it to stay top of mind? 9. Acquisition vs. retention: do existing customers use Twitter or will potential customers? 10. Bandwidth and resources67 Beautiful and Creative Business Card Design
I've categorized and compared 7 social media channels that are currently being used by both B2B and B2C brands. I've suggested which type of brand works best in each channel.
wondering if makes sense to look at social sites in terms of G2C (government to citizen) or G2B (government to business) lens?Facebook Week: Facebook Resources, Analysis and Insights
For the past seven days, MashableMashable has provided resources and analysis of FacebookFacebook through a series we called Facebook Week. From building a
If you’re trending towards Facebook, here are nine articles from the talented crew at Mashable covering everything from creating successful fan pages, to optimizing your brands presence on the platform.
For the past seven days, MashableMashable reviews has provided resources and analysis of FacebookFacebook reviews through a series we called Facebook Week.40 Beautiful Corporate Websites | Vandelay Design Blog
It’s tough enough for a small business. What if you’re #2 on Business Week’s best global brands list, with nearly 400,000 employees across 170 countries? At IBM, it’s about losing control.
Good post on LOSING CONTROL in #socmedia "How IBM Uses Social Media to Spur Employee Innovation | Social Media Examiner" http://j.mp/bqP38E
A case study on IBM's decentralized social media program which relies on crowd-sourcing and is driving unprecedented collaboration and innovation.List of Corporate Social Media Strategists, Corporate Community Managers in 2010 « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Nice blog on policies and guidelines for Enterprise Social Media
Política de uso de Social Media empresariales y directrices
corporate social media guidelinesGet Ready As Corporate Sites and Social Networks Start To Connect « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
To Increase Engagement, Brands to Allow Users To Login With Facebook, MySpace, Twitter In a recent report titled the "Future of the Social Web" we found that we are entering the era of social colonization, every webpage and experience will be social
A continued thought... the other part of Jeremiah's "Pollination" post. In that case, corps are putting their content out there... beyond their walls to make sure they are part of the unstructured/controlled conversation. In this case, corps are aggregating the other information onto their own site to bring the conversation closer to their home. Push/Pull at it's finest when taken together.Op-Ed Contributor - Microsoft’s Creative Destruction - NYTimes.com
via http://slashdot.org/story/10/02/04/210238/How-Infighting-Hampers-Innovation-At-Microsoft + http://www.reddit.com/r/programming/comments/ay7zf/microsofts_creative_destruction_by_former_vp_dick/
"Some people take joy in Microsoft’s struggles, as the popular view in recent years paints the company as an unrepentant intentional monopolist. Good riddance if it fails. But those of us who worked there know it differently. At worst, you can say it’s a highly repentant, largely accidental monopolist. It employs thousands of the smartest, most capable engineers in the world. More than any other firm, it made using computers both ubiquitous and affordable. Microsoft’s Windows operating system and Office applications suite still utterly rule their markets."
AS they marvel at Apple’s new iPad tablet computer, the technorati seem to be focusing on where this leaves Amazon’s popular e-book business. But the much more important question is why Microsoft, America’s most famous and prosperous technology company, no longer brings us the future, whether it’s tablet computers like the iPad, e-books like Amazon’s Kindle, smartphones like the BlackBerry and iPhone, search engines like Google, digital music systems like iPod and iTunes or popular Web services like Facebook and Twitter.
Microsoft never developed a true system for innovation.
Microsoft no longer brings us the future.
By DICK BRASS Published: February 4, 2010 Why Microsoft, America’s most famous and prosperous technology company, has failed to bring us the future.Getting Social Media Approved By Your Boss » The Buzz Bin
Our final Georgetown U. Social Media for Social Good class post on the Groundswell deals specifically with Chapter 11, which discusses strategies on how to get social media improved inside the organization. Before I begin, a very special thanks to Charlene Li, who guest lectured last night via Skype (full photo set here).
good to do list when you are advocating social media
new media social web2.0 boss job approved obstaclesRoadmap: Make Your Corporate Websites Relevant by Integrating Facebook, Google, MySpace, LinkedIn, or Twitter « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Companies must integrate customers behavior on social networks to their corporate website to increase relevancy, word of mouth, and trust. Social networks, which have your customers and prospects, have taken note, and have launched a variety of products that allows their thriving communities of buyers and prospects to connect with static corporate sites. The challenge? There are so many features available, it’s confusing to figure out what to do. Use this data as a roadmap and guide.
Finally, your corporate website can be relevant again Over the past few weeks, I’ve been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece on how corporate websites are becoming irrelevant, due to trusted decisions between prospects and customers taking place off the corporate site. This piece, which still gets traffic has been translated into over a dozen languages –the market recognizes that corporate sites can no longer operate as silos when customers have left.
Finally, your corporate website can be relevant again - Over the past few weeks, I've been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a piece...
Finally, your corporate website can be relevant again Over the past few weeks, I've been conducting research to measure how different social networks allow for integration with corporate websites and their assets. Over 3 years ago, I wrote a pieceP&G Gives Its Marketers a Crash Course in Social Media - Advertising Age - Digital
RT @TomL Fancy Social Media experiment by Procter & Gamble - http://tinyurl.com/djmf67 [from http://twitter.com/theholodeck/statuses/1317128065]
social media PPT
BATAVIA, Ohio (AdAge.com) -- Procter & Gamble Co. paired 40 digital media and agency executives with 100 of its North American marketing directors in a contest to sell Tide T-shirts for charity last night as its much-awaited "Digital Hack Night" became a four-hour reality show aired largely in social media.The 11 Commandments of Corporate Tweeting | The Big Money
# We can articulate the company vision in 140 characters or less # We are willing to give credit to cool, innovative, or thought-provoking ideas # We are willing to challenge a potentially destructive position . # We are willing to listen to and engage with others # We will not get carried away # We will dedicate time each week to reading what others have to say and promise to retweet # We will never include in a press release, speech, or annual report # We actually have something meaningful to say. # If we don't have something to say, we'll find the person in the organization # If we cannot live up to these commandments we will reflect on whether corporate marketing is the right role for us. # We will use our Twitter channel not just to bump out cheery news, but to keep customers informed in the event of bad news.
From The Big Money
Last week, the Department of Defense issued its social-media policy, an admirably permissive guide for military personnel governing their use of Facebook, Twitter, blogs, Flickr, and YouTube. The upshot? It's all good, the Pentagon says.John Mellencamp: On My Mind: The State of the Music Business
Over the last few years, we have all witnessed the decline of the music business, highlighted by finger-pointing and blame directed against record companies, artists, internet file sharing and any other theories for which a case could be made. We've read and heard about the "good old days" and how things used to be. People remember when music existed as an art that motivated social movements. Artists and their music flourished in back alleys, taverns and barns until, in some cases, a popular groundswell propelled it far and wide. These days, that possibility no longer seems to exist. After 35 years as an artist in the recording business, I feel somehow compelled, not inspired, to stand up for our fellow artists and tell that side of the story as I perceive it. Had the industry not been decimated by a lack of vision caused by corporate bean counters obsessed with the bottom line, musicians would have been able to stick with creating music rather than trying to market it as well.
Statement about the state of teh music industry
As Mellencamp states rock and roll used to spur "social movements" that were influential enough change the fabric of our society. Rock was born in cotton fields South morphed into blues became when white kids started play blues. Then came hippies then punks rap. In every case music a protest for those who felt oppressed some way. What sucks is this medium has been take over by very people it meant oppose: old rich guys. . .(who are probably fat too. .)."--via comment.
Read this later.
Mellencamp paints a hopeless picture. http://tinyurl.com/dctse6 I think he's never seen myspace. MB new release on vinyl? [from http://twitter.com/MilkBoyArdmore/statuses/1388145040]
On My Mind: The State of the Music Business - The Huffington PostMatrix: Evolution of Social Media Integration and Corporate Websites « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
Many Brands That Adopt Social Are 'Throwing Away' Hard Earned Traffic Many brands are jumping on the social media bandwagon, without giving proper thought about the impacts to their marketing effort. In particular, many brands are putting 'social
Brands that arbitrarily adopt social tools may be unknowingly undermining their own efforts. Instead, first understand the full ramifications as you integrate social with your corporate website
al login systems that allow users to stay on site
Many brands are jumping on the social media bandwagon, without giving proper thought about the impacts to their marketing effort. In particular, many brands are putting ’social chicklets’ on their homepage to “Follow us on Twitter” or “Friend us on Facebook” without considering the ramifications.
Stop Throwing Traffic Away! *Matrix* Evolution of Social Media Integration and Corporate Websites http://bit.ly/bc8Udc – Jeremiah Owyang (jowyang) http://twitter.com/jowyang/statuses/1120029473510 ways to Battle Site Bureaucracy : Boagworld web design podcast
10 ways to Battle Site Bureaucracy : Boagworld web design podcast
<this site is reallly pleasing to the eyes, especially the font somehow does not kill my eyes / bug me like normal> I always look to work with others rather than against them.
Running a large institutional website is frustrating. Your site is often held back by internal politics and bureaucracy. Let me show you 10 ways to cut through the crap and get results.
Some good tips on battling beueaucracy when designing. The biggest being to turn back on the feedback and ask how they think users will react, and to avoid confrontation by accepting that the request can be done, explaining the consequences, and offering an alternative that achieves the same goal.
Running a large institutional website is frustrating and often held back by internal politics and bureaucracy. Here are management tips on working around the problem, from stakeholder interviews to ensuring you get specific feedback - and avoid committees.Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut
Disclosure and the web.
Good article on corporate disclosure and social mediaConversation Agent: Top Ten Reasons Why Your Company Should not Have a Blog
(1) You get part time results for part time effort. (2) You never heard of a never ending "campaign" - called building permission-based relationships and learning with the community. (3) You publish only "perfect" posts. (5) You think it's marketing's job to write and edit the posts. (6) Your readers' comments are in lemon ink. (7) You ask all your sales people to hit the blog daily to get good traffic. (8) You hire an agency to blog for you.
I wrote a post a week or so ago about 3 things you should know before starting a blog and we had a very good conversation around those themes. In the comments, Mack Collier added two things that I feel should be highlighted:
While I encourage social media usage, I'm increasingly finding the "why not to engage" reasons compelling and well worth ensuring it's part of the process.When Does a Social Media Policy Go Too Far? Ask the Associated Press
As the social web has exploded in growth, so has the need for companies to respond and set guidelines. For large companies especially, these rules can be key
Social media policy overkillTen Elements Every Company Blog Should Have | Marketing Profs Daily Fix Blog
The basics of a company blogCorporate Design-Manuals | Design Tagebuch
ドイツ語で「Corporate Design-Handbücher」は「コーポレートデザインマニュアル」だった。 こんなの載っけていいのかな・・・。でもすごく役に立ちそう。 あ、でもそのまえに、ドイツ語がわからなかった・・・。50 Corporate Website Examples | Naldz Graphics
Of all the man-made development today, the web is indeed one of the most influential technology that has been created. Currently, most business organization turn to web development in either advertising or developing the company.. In this stage, web designers and developers play an important role in providing the company an effective web design to take control of the progress of the project. We now bring you 50 Corporate Website Examples that you can look into for future projects that may involve corporate web designs. The collection has been made to provide inspiration to web designers in the proper approach in designing web sites on the same project in the future. Come and browse through this collection and let the inspiration get you!!!
Of all the man-made development today, the web is indeed one of the most influential technology that has been created. Currently, most business organization turn to web development in either advertising or developing the company.. In this stage, web designers and developers play an important role in providing the company an effective web design to take control of the progress of the project. We now bring you 50 Corporate Website Examples that you can look into for future projects that may involve corporate web designs. The collection has been made to provide inspiration to web designers in the proper approach in designing web sites on the same project in the future. Come and browse through this collection and let the inspiration get you!!! You may want to take a look at the following related articles: • 45+ Inspiring Examples of Vintage in Web Design • 30 Beautiful and Illustrative Website Footers • 40+ Examples of Horizontal Scrolling Websites • 44 Examples of Nature Inspired WeCorporate Social Media Policies: The Good, the Mediocre, and the Ugly | Fast Company
Includes links to or text from CNN, Intel, Best Buy, Walmart, Ford, Time Warner Cable The BBC and Easter Seals.
Good summary piece
Corporate Social Media Policies: The Good, the Mediocre, and the Ugly
http://tinyurl.com/25fr95t 'Corporate Social Media Policies: The Good, the Mediocre & the Ugly' - good discussion starter for #inf506