How Two Coke Fans Brought the Brand to Facebook Fame - Advertising Age - Digital
coca cola ♥ ..
Il mistero del successo di una delle innumerevoli pagine spontanee della Coca-Cola
Soda Has Most Popular Page After President, in Collaboration Between Creators and MarketerCoke Pushes Value-Based Agency Compensation Model - Advertising Age - News
Coca-Cola Co. is trying to start an industrywide movement toward a "value-based" compensation model like one it's adopted that promises agencies nothing more than recouped costs if they don't perform -- but profit margins as high as 30% if their work hits top targets.
how coke rewards advertising agencies, value/performance based compensation