Twitter Drives Traffic, Sales: A Case Study - O'Reilly Radar
"So what about the actual business numbers? Namecheap's site traffic increased more than 10 percent in December, driving a 20 percent increase in domain registrations. In addition, Michelle says, "The increase in Twitter followers allowed us to see a 30 percent increase in traffic when we ran a Super Bowl promo on Twitter [in February]."
Twitter Drives Traffic, Sales: A Case Study http://bit.ly/L2fEm5 Examples of Social Media Blunders and What to Learn From Them
there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web. This post provides specific advice from in-house social media marketers
The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web.YouTube Brands: 5 Outstanding Leaders in YouTube Marketing
One thing is becoming apparent: The brands that achieve long-term success on YouTube are the ones that consistently and frequently publish refreshing content that has intrinsic value for audiences online. Here are some of the standout brands that have created a strong position on YouTube by understanding the zeitgeist of collective content generation and some of the clever marketing tactics they are using to build their presence on the site.Facebook | Facebook Marketing Solutions
something you might want to check out if you haven't found this already
collection of marketing campaigns and other stuff curated by the facbook folks.Official Google Blog: I now pronounce you monetized: a YouTube video case study
Just as in Wall-e, "try blue, it's the new red" or is it?
This traffic is also very engaged — the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.
So. When you actually try to monetize free, high quality, content, it works.For Companies, a Tweet in Time Can Avert PR Mess - WSJ.com
"We're getting to a point if you're not responding, you're not being seen as an authentic type of brand," says Mr. Brown.
A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems. Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. They're also assigning senior leaders to craft corporate strategies for social media.
FOR BLOG POST: Les cas d'une veille réussie
wing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems.5 Social Media Lessons Learned from Whole Foods
For future classes as a case study on social media and twitter.
Sosiaalisen median koodit ks. linkit
Some basic insights into how big corporates can and are using social media...
This is an excellent article with a lot of resonance to our work.Showcase of Case Studies in Design Portfolios « Smashing Magazine
Showcase of Case Studies / Projektdarstellungen
Showcase of Case Studies in Design Portfolios « Smashing Magazine - http://www.smashingmagazine.com/2009/09/20/showcase-of-case-studies-in-design-portfolios/
** Posted using Viigo: Mobile RSS, Sports, Current Events and more ** Portfolio websites are critical for designers who want to get exposure for their work and attract new clients. While all portfolio
Довольно "увестистый" обзор англоязычных сайтов веб-студий.Why Ford is Winning on the Social Web
It’s no secret that American car companies are in trouble these days. With those troubles comes a huge spike in buzz for each respective company. Some would argue, despite the bad news, this increased public focus is an opportunity for auto brands to reposition in the market. Here is a quick look at how the bad news out of Detroit is playing out and who is making strides.chrisbrogan's casestudy Bookmarks on Delicious
After seeing Chris' post on convincing people about social media I thought it would be worthwhile bookmarking his case studies bookmarks as a useful resource (blog post referred to: http://www.chrisbrogan.com/starting-your-social-media-case/)
chrisbrogan's casestudy Bookmarks on Delicious Tagged as casestudy socialmedia casestudies marketing socialnetworking strategy web2.0 study reference social list Use case studies. Need some to start with? Here, take mine. Find the ones that best align with what you want to do, and/or that best match your company’s verticals. Case studies are nature’s way of saying, “Hey, here’s an ass-covering for you.”Case Study: NPR.org — AIGA | the professional association for design
A good read for designers and maybe even more for clients.5 Must-Read Social Media Marketing Studies | Social Media Examiner
shareSTUDY: Most Fortune 100 Companies Don't Get Twitter
the majority of them weren’t using Twitter effectively to engage their followers, weren’t tweeting often, and didn’t display any personality in their tweets, according to the study.300 Case Studies of Social Media Marketing
Scrib doc10 Social Media Campaigns that Rock! Learn How to do the Same! « Thoughtpick Blog
What defines an exemplary social media campaign? What are the elements necessary to capture consumers' attention and bring about interest and participation in any given social media campaign? What are the best recent social media campaigns online? How can we measure the success of a social media campaign?The Big Money Facebook 50 | The Big Money
A atuação de grandes empresas no Facebook.How a 40,000+ Employee Company Trains its Employees on Social Media
How a 40,000+ Employee Company Trains its Employees on Social Media
The 40,000 person company makes social media training mandatory for its employees and formalized a policy of “3Rs” – responsibility, respect and representation. Taking things a step further, today the company is trying something about as transparent as it gets – publishing their entire social media training guide online, so that anyone can check it out, learn and critique.Land Rover Taps Twitter as Campaign Cornerstone - Advertising Age - Digital
Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its newest models' debuts at the New York Auto Show. While brands as diverse as Southwest Airlines and Smirnoff vodka have been tweeting and accumulating followers for months, Land Rover attempted to use the burgeoning social-media platform in a more ambitious way, seeding so-called hashtags (words used in tweets that make it easier to follow an ongoing conversation via online searches) on billboards, taxi TVs and other out-of-home venues; spreading word of the Twitter effort through auto-obsessed blogs and online publications eager for a peek at its latest bells and whistles; and paying a fledgling Twitter ad network to spread the word among its army of compensated, heavily followed Twitter users, all of whom wallpapered their Twitter profiles with Land Rover branding.
Land Rover utilizing Twitter in some interesting ways; http://tinyurl.com/cjbdx6 [from http://twitter.com/jcookaz/statuses/1578827997]
"While brands as diverse as Southwest Airlines and Smirnoff vodka have been tweeting and accumulating followers for months, Land Rover attempted to use the burgeoning social-media platform in a more ambitious way, seeding so-called hashtags (words used in tweets that make it easier to follow an ongoing conversation via online searches) on billboards, taxi TVs and other out-of-home venues; spreading word of the Twitter effort through auto-obsessed blogs and online publications eager for a peek at its latest bells and whistles; and paying a fledgling Twitter ad network to spread the word among its army of compensated, heavily followed Twitter users, all of whom wallpapered their Twitter profiles with Land Rover branding. While it's too early to know what sort of return Land Rover will receive for its efforts, "it cost us virtually nothing," said Keith Rhodes, VP and account director at WPP-owned direct-marketing firm Wunderman, which orchestrated the effort."
Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its newest models' debuts at the New York Auto Show.
Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its newest models' debuts at the New York Auto Show
Success or failure?Social Media Marketing: How Pepsi Got It Right
Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.Ongoing List of Social Media Marketing Efforts and Social Networks and Communities for Women
I've done a lot of other lists, for a variety of industries, verticals, age groups, but need to spend some time on women. Agencies and brands get to showcase their work (I've got great SEO in front of a social media audience) and it's easy for women
How women are quickly becoming a dominating demographic in social media.How IBM Uses Social Media to Spur Employee Innovation | Social Media Examiner
It’s tough enough for a small business. What if you’re #2 on Business Week’s best global brands list, with nearly 400,000 employees across 170 countries? At IBM, it’s about losing control.
Good post on LOSING CONTROL in #socmedia "How IBM Uses Social Media to Spur Employee Innovation | Social Media Examiner" http://j.mp/bqP38E
A case study on IBM's decentralized social media program which relies on crowd-sourcing and is driving unprecedented collaboration and innovation.CaseStudiesOnline.com
Gigantische selectie aan internationale case studies.Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp
Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp
great read RT @nickdemey @lizgannes - Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp - http://bit.ly/9w7ofEHow to film customer case study videos - (37signals)
Guter Bericht über das Vorgehen von 37signals beim Filmen ihrer Customer-Storys. In den Comments sind ein paar der Fragen gepostet + Info über die Technik
Matt Linderman of 37Signals, 20090204.
case studiesHow 5 Brands Are Mastering the Game of Foursquare
How 5 Brands Are Mastering the Game of Foursquare http://bit.ly/cnOgxy
We’ve already written about Foursquare’s savvy relationships with major media and entertainment brands and even talked about how it’s changing the world as we know it. In this post, we’ll delve deeper into the big brands and businesses that are experimenting with the platform and finding success with location-sharing.PR Squared: Blogger Relations (and Social Media Release!) Case Study
Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.pr-squared.com%2F2009%2F02%2Fblogger_relations_and_social_m.html
We created unique angles and pitches for each and every blogger, helping them to see how and why their specific reader community would use slydial. RESULTS: In one month of blogger relations outreach, MobileSphere’s slydial service was covered in 381 blog posts. These results were the direct result of SHIFT’s blogger relations outreach, combined with the viral effect of the initial, high-profile posts.Case-Study: Deconstructing Popular Websites (Opinion Column) - Smashing Magazine
In our past articles, we’ve experimented with better ways to engage users on web pages with CSS3. We love getting into the nuts and bolts of web design by showing off some nifty coding tricks. In this article we’ll take a step back to provide some reasoning for designers to embark on that next redesign.
deconstruccion de sitios web popularesSeaWorld’s Whale of a Social Media Campaign
This is clearly the direction where social media campaigns are headed – going beyond simply having a presence on key social sites and also doing something creative that engages customers with your brand.OPEN Forum by American Express OPEN | | How to Use Social Media: An Interview with Lee Aase of Mayo Clinic
Lee Aase is the manager for syndication and social media for Mayo Clinic. This means he’s in charge of making in-depth health and medical news content available directly to patients and interested consumers in order to encourage feedback, dialog, and sharing of information. He is also the chancellor of Social Media University, Global (SMUG), an institution that provides training in social media. In this interview he explains how the Mayo Clinic uses social media as a marketing and communications tool.
How to Use Social Media: An Interview with Lee Aase of Mayo ClinicCrashing Motrin-gate: a Social-Media Case Study - Advertising Age - News
Chronologie und Hintergründe zum "Motrin Moms" brouhaha
Did Motrin pull the ad too quickly?
AdAge article from 11/24/08 that highlights the Motrin crisis case study.
A social media case study - Motrin of J&JHow the NBA is Using Social Media
best practices5 Surprising Social Media Business Success Stories
Businesses that successfully used social media - not your typical retail businesses
5 Surprising Social Media Business Success Stories http://icio.us/hpbslt [from http://twitter.com/jorgefsb/statuses/15632128101]How We Got To 40,310 Facebook Fans In 4 Days
ну хорошая инструкция5 Small Business Social Media Success Stories
@CeeFor Try giving your boss case studies http://ow.ly/2650O http://ow.ly/2651z & will measure ROI http://ow.ly/2653n
Best practices from assorted small businesses.