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something you might want to check out if you haven't found this already

collection of marketing campaigns and other stuff curated by the facbook folks.

Many banks have started using social websites to help them with everything from healing the financial industry to promoting their latest credit cards. By embracing the most popular tools available, the industry has also been embracing the best of what social media culture has to offer, and smaller, community banks seem to be leading the charge when it comes to social media innovation.

After seeing Chris' post on convincing people about social media I thought it would be worthwhile bookmarking his case studies bookmarks as a useful resource (blog post referred to: http://www.chrisbrogan.com/starting-your-social-media-case/)

via jdodds

awesome

chrisbrogan's casestudy Bookmarks on Delicious Tagged as casestudy socialmedia casestudies marketing socialnetworking strategy web2.0 study reference social list Use case studies. Need some to start with? Here, take mine. Find the ones that best align with what you want to do, and/or that best match your company’s verticals. Case studies are nature’s way of saying, “Hey, here’s an ass-covering for you.”

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A atuação de grandes empresas no Facebook.

Mashable post praising the Moonfruit campaign

A few weeks ago, we wrote about a promotion from website builder SquarespaceSquareSpace, where the company offered up 30 iPhones in 30 days to be randomly

Web site builder Moonfruit made it to the top of the Twitter traffic when it gave away 10 Mac laptops as part of a 10-year anniversary campaign.

Google Wave has been touted as a game-changing collaboration tool. Some have struggled to grasp it, but other have put it to some fun uses. Here are 4 examples.

So now that Google Wave has opened up to one million users and there are countless unused invites floating around twitter, just about anyone who wants to take Google’s new collaboration tool for a ride can do so. Yeah, some people are disappointed with the platform, but if you’re among them you’ll have to admit that whether it’s going to catch on or not, it’s been used for some neat stuff.

Four uses in particular have stood out for their cleverness and high fun factor, and you probably didn’t see any of them coming. Each has gotten a lot of press, so if you’ve been following Wave closely you might have heard of them.

No. 1 is the Seattle Times use of Wave during the manhunt for the Lakewood police killer.

Motivate Facebook members to promote your products or events and engage with the campaign’s focus on tying social media with offline experiences is a great way to immediately make the organization's Facebook presence relevant.

Dunkin' Donuts: Profilbilder sollen neues Produkt bekannt machen

With the Keep It Coolatta sweepstakes, fans of the brand on Facebook (Facebook) (there’s over 800,000 of them) can post a photo of themselves with any Coolatta beverage to the Fan Page wall, add the caption #CoolattaGiveaway, and subsequently update their profile with the pic, and they’ll be entered to win a daily giveaway through June 24. Dunkin’ Donuts will randomly select winners, award the prizes, and update their official profile with the winning image.

Facebook is huge, Twitter is mainstream, and social media is everywhere. It’s now not unheard of for large and traditional brands to embrace the unknown for better or worse. Remember the Skittles ordeal?

Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.

Gigantische selectie aan internationale case studies.

Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.pr-squared.com%2F2009%2F02%2Fblogger_relations_and_social_m.html

We created unique angles and pitches for each and every blogger, helping them to see how and why their specific reader community would use slydial. RESULTS: In one month of blogger relations outreach, MobileSphere’s slydial service was covered in 381 blog posts. These results were the direct result of SHIFT’s blogger relations outreach, combined with the viral effect of the initial, high-profile posts.

possible campaigns

This is clearly the direction where social media campaigns are headed – going beyond simply having a presence on key social sites and also doing something creative that engages customers with your brand.

Businesses that successfully used social media - not your typical retail businesses

5 Surprising Social Media Business Success Stories http://icio.us/hpbslt [from http://twitter.com/jorgefsb/statuses/15632128101]

How CEOs are Using Social Media for Real Results - http://bit.ly/b2PMMw [from http://twitter.com/hadhad/statuses/16217963282]

How CEOs are Using Social Media for Real Results http://goo.gl/Ys5n #yam – Samuel Driessen (driessen) http://twitter.com/driessen/statuses/16456541230

@CeeFor Try giving your boss case studies http://ow.ly/2650O http://ow.ly/2651z & will measure ROI http://ow.ly/2653n

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Emerson Salon

Best practices from assorted small businesses.

RT @leeodden: Top 5 social media marketing mistakes http://bit.ly/apJ4aG via @juntajoe – Glenn Gabe (glenngabe) http://twitter.com/glenngabe/statuses/17569980407