Pages tagged businessweek:

Debunking Six Social Media Myths - BusinessWeek
http://www.businessweek.com/technology/content/feb2009/tc20090218_335887.htm

Using social media to market your business is a good idea. Just don't plan on getting your whiz-kid nephew to do it for free
Business week tells us what to watch not to expect from social media.
For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be. But before you take the plunge, bear in mind the many myths that surround social media.
Debunking Six Social Media Myths - BusinessWeek
http://www.businessweek.com/technology/content/feb2009/tc20090218_335887_page_2.htm
great checklist of what is and isn't possible in social media
Using social media to market your business is a good idea. Just don't plan on getting your whiz-kid nephew to do it for free.
Social Media Marketing, non gratis non facile, non tanti esperti! L'articolo menziona BackType, un servizio molto interessante per tracciare i commenti
Tweets From the Chiefs - BusinessWeek
http://images.businessweek.com/ss/08/09/0908_microblogceo/index.htm
How CEOs are using twitter
CEOs using Twitter.
From Digg's Kevin Rose to Sun's Jonathan Schwartz, 18 CEOs who tweet offer microblogging tips
Learning, and Profiting, from Online Friendships - BusinessWeek
http://www.businessweek.com/magazine/content/09_22/b4133032573293.htm
Companies are working fast to figure out how to make money from the wealth of data they're beginning to have about our online friendships
Practically every hand we shake and every business card we exchange can lead to an invitation, sometimes within minutes, for a "friendship" on LinkedIn or Facebook. What do these relationships say about us and the people in our networks? Companies armed with rich new data and powerful computers are beginning to explore these questions. They're finding that digital friendships speak volumes about us as consumers and workers, and decoding the data can lead to profitable insights.
How the Mighty Fall: A Primer on the Warning Signs - BusinessWeek
http://www.businessweek.com/print/magazine/content/09_21/b4132026786379.htm
excerpt from book by Jim Collins - How the Mighty Fall and why Some Companies Never Give In
Every institution is vulnerable, no matter how great. There is no law of nature that the most powerful will inevitably remain at the top. Anyone can fall, and most eventually do. But all is not gloom. By understanding the five stages of decline we uncovered in our research for How the Mighty Fall, leaders can substantially increase the odds of reversing decline before it is too late—or even better, stave off decline in the first place. Decline can be avoided. The seeds of decline can be detected early. And decline can be reversed (as we've seen with notable cases such as IBM (IBM), Hewlett-Packard (HPQ), Merck (MRK), and Nucor (NUE)). The mighty can fall, but they can often rise again.
overview of an upcoming book that analyzes the 5 stages to failure for a company or country.
Jim Collins, author of Good to Great, on how to spot the subtle signs that your successful company is actually on course to sputter—and how to reverse the slide before it's too late -- THE SILENT CREEP OF DOOM
CEOs Who Use Twitter: Tweets from the Chiefs - BusinessWeek
http://images.businessweek.com/ss/09/05/0508_ceos_who_twitter/
In August 2008 we reported on 18 chief executives who use the microblogging application Twitter to clue customers in on new services, help them with questions about their products, and generally get a little bit personal with customers, business associates, and the public. Not even a year later, we bring you nearly 50 CEOs who find tweeting a personal and professional delight. Twitter's growth has been astounding. As of August, for example, Digg founder Kevin Rose had only 61,000 "followers"— people who sign up to view a certain Twitter user's tweets—but now he has more than 600,000. So read on to learn how Virgin Group's Richard Branson, Zappos.com's Tony Hsieh, and dozens more CEOs harness the simple powers of Twitter.
Dozens of CEOs who find Twitter to be a personal and professional delight. Here's how they use the service, and who they like to follow
In August 2008 we reported on 18 chief executives who use the microblogging application Twitter to clue customers in on new services, help them with questions about their products, and generally get a little bit personal with customers, business associates, and the public. Not even a year later, we bring you nearly 50 CEOs who find tweeting a personal and professional delight. Twitter's growth has been astounding. As of August, for example, Digg founder Kevin Rose had only 61,000 "followers"— people who sign up to view a certain Twitter user's tweets—but now he has more than 600,000.
How Social Networks Are Changing Everything - BusinessWeek
http://www.businessweek.com/magazine/content/09_20/b4131067611088.htm
How social networks are changing everything (BusinessWeek) http://twurl.nl/dbpu1r [from http://twitter.com/markivey/statuses/1765590556]
RT: @valdiskrebs: Old goal: organize the world's information.New goal: organize the world's people. http://is.gd/xMeG [from http://twitter.com/CircleReader/statuses/1788508260]
Facebook and its ilk offer platforms to explore all the Web with one's relevant data in tow, and they're set to overtake the big portals
Business needs to take social netowrks into account
Beware Social Media Snake Oil - BusinessWeek
http://www.businessweek.com/magazine/content/09_50/b4159048693735.htm
Hordes of marketing "experts" are promoting the value of wikis, social networks, and blogs. All the hype may obscure the real potential of these online tools
Hordes of marketing "experts" are promoting the value of wikis, social networks, and blogs. All the hype may obscure the real potential of these online tools
This is why claiming to be an "expert" in social media is not an option - I had a love/hate response while reading this article.
For business, the rising popularity of Facebook, Twitter, and other social media Web sites presents a tantalizing opportunity. As millions of people flock to these online services to chat, flirt, swap photos, and network, companies have the chance to tune in to billions of digital conversations.
Their pronouncements follow a rigid gospel: Be transparent, engage with your customers, break down silos. Yet these strictures don't always make business sense.
Facebook's Thiel Explains Failed Twitter Takeover - BusinessWeek
http://www.businessweek.com/technology/content/mar2009/tc2009031_743025.htm
Failed Twitter Takeover http://tinyurl.com/dn67kt [from http://twitter.com/ironpark/statuses/1268439427]
The social network intends to grow during the downturn, but Facebook's imprecise and illiquid stock valuation limited its appeal to Twitter.
The social network intends to grow during the downturn, but Facebook's imprecise and illiquid stock valuation limited its appeal to Twitter
Twitter: Building Businesses Tweet by Tweet - BusinessWeek
http://www.businessweek.com/magazine/content/09_64/s0904046702617.htm?chan=rss_topEmailedStories_ssi_5
Quittner, Jeremy. Twitter: Building Businesses Tweet by Tweet. BusinessWeek (April 3, 2009).
RT @c_blazquez: RT @tewfiq Twitter: Building Businesses Tweet by Tweet - BusinessWeek http://tinyurl.com/da7s4j [from http://twitter.com/hvaudaux/statuses/1456646432]
Entrepreneurs are finding the fast-rising microblogging site to be a useful tool for reaching out to customers.
fr. Business Week - Twitter: Building Businesses Tweet by Tweet - http://is.gd/qHUY [from http://twitter.com/randymatheson/statuses/1451834389]
While this exchange may seem a bit cryptic, Savage is one of a growing number of business owners to whom it makes an awful lot of sense. Savage frequently trolls Twitter looking for sales leads for his five-person, $1 million company, which makes software that facilitates video sharing through a private network.
The Online Experiments That Could Help Newspapers - BusinessWeek
http://www.businessweek.com/technology/content/mar2009/tc2009038_509195.htm
The Web site has caught on to the point where Bakersfield Californian now publishes 20,000 copies of a free magazine with content from Bakotopia twice a month. The articles range from reviews of the local theater scene to goings-on at various hot spots. Because the magazine's audience is young, hip, and hard to reach, "advertisers do pay full rates," says Dan Pacheco, senior manager of digital products at the company. The magazine even turns a profit.
# Another list of examples.
Άρθρο στο BusinessWeek (Μάρτιος 2009). Χρησιμοποιώντας ως παράδειγμα την The Bakersfield Californian, αναφέρει τρόπους με τους οποίους οι εφημερίδες μπορούν να δημιουργήσουν νέες πηγές εσόδων.
The independent, family-owned Californian is preparing to take the idea of Web-created niche magazines national. Using an $837,000 grant from the Knight News Challenge and about $200,000 of its own money, it's launching a site called Printcasting.com later in March. The site will allow individuals, schools, homeowners' associations, wine clubs, and the like to create their own digital magazines.
A venture by <cite>The Bakersfield Californian</cite> is one of many ways newspapers are trying to generate new revenue
Tweets From the Chiefs - BusinessWeek
http://images.businessweek.com/ss/08/09/0908_microblogceo/1.htm
How CEOs are using Twitter
RT @petergold99: CEO's on Twitter. Interesting news post. http://bit.ly/12oq9c [from http://twitter.com/theholodeck/statuses/1704520144]