Official Google Blog: Stop bouncing: tips for website success
http://googleblog.blogspot.com/2009/02/stop-bouncing-tips-for-website-success.html

This is the first post in a series on The Power of Measurement. In this economic climate, these posts are designed to cover ways to make your website as successful as possible. Over the course of the next few weeks, our in-house Analytics guru, Avinash Kaushik, and others will demystify the world of website analytics and offer tips for getting the most out of your metrics. -Ed.