Get Rich Slow - TIME
http://www.time.com/time/magazine/article/0,9171,1890387,00.html
Ten lessons in bootstrapping from the founders of Urbanspoon - TechFlash: Seattle's Technology News Source
http://www.techflash.com/venture/Ten_lessons_in_bootstrapping_from_the_founders_of_Urbanspoon_44968952.html

No time for pri-twos. In project parlance, a "pri-one" is a work item that is essential to the success of the project. Bootstrapped companies don't have any pri-twos. Once you determine that a task is a pri-two, forget about it forever. Sadly, this is why Urbanspoon still doesn't have "hours of operation" for our restaurants.