Azure :: The Lazy Designer’s Guide to Success
http://www.azuremagazine.com/newsviews/blog_content.php?id=1323

FACETIOUSLY POSITIONING HIMSELF AS A "LAZY" DESIGNER, MICHAEL BIERUT, THE PROLIFIC FOUNDER OF DESIGN OBSERVER AND PARTNER AT PENTAGRAM’S NEW YORK OFFICE, SHARES HIS SEVEN STEPS TO SUCCESS.