Using Psychology To Save You From Yourself : NPR
http://www.npr.org/templates/story/story.php?storyId=104803094&ft=1&f=1007

A story done on behavior economics and it's acceptance in the Obama administration.

RT @GuyKawasaki: Great piece on behavorial economics and social psychology. Must read! http://adjix.com/6ufc [from http://twitter.com/r1tz/statuses/2088997262]

Human beings don't always behave rationally. Now, policymakers are using research about human decision-making to design policies to protect humans from their own poor judgment — including everything from unwanted pregnancies to failing to save for retirement.

Economic models and how unpredictable human beings mess with them.