MySpace, Auditude, And MTV Have Just Figured Out How To Monetize Online Video
MySpace will be implementing the system with initial support for content from MTV Networks, with shows including The Colbert Report, Punk’d, and Sarah Silverman. So every time you post a clip of Jon Stewart ripping on the presidential candidates, someone is going to get paid, and users won’t have to deal with the often-clunky proprietary video players offered by each network. And instead of trying to prevent these clips from making it onto MySpace in the first place, content owners will want users to upload as many as possibl
MySpace has implemented an exciting new ad platform called Auditude that willautomatically identify any uploaded video clips from a number of shows produced by MTV Networks and will display an overlay when the clip is played that shows which episode the clip originally came from, its original air-date, and links to online stores where users can buy the entire episode.
Since YouTube heralded the era of user-uploaded videos, media corporations have been fighting a hopeless battle to regain control of their content, sending out endless waves of DMCA notices in a vain attempt to take down countless clips scattered across the web. In the last year sites like Hulu have made progress - it’s finally possible to legally embed a clip of The Office in your blog, but publishers continue to lose out on millions of video clips that were uploaded without permission.
Yep, there’s a proliferation of unlicensed video content out there. Media co’s have tried, largely in vain, to track and act on the zillions of daily infractions. Whole companies have popped up to try to help them in the tracking. Well another company has popped up that might make those companies, and the problem, go away. MySpace is testing a service provided by Auditude which intercepts video uploads, compares segments to its last-4-year, 250M video catalog and, if found to be a copy, tags the video w/ header information, overlays ads and/or provides links to full, pay versions. This is a game-changer, these guys are smart.