Microsoft Aims Search Guns at Google With Bing - Advertising Age - Digital
http://adage.com/digital/article?article_id=136847

Google has conducted internal tests, according to people familiar with them, in which the company put its logo and treatment on another engine's search results. Users still prefer the results with the Google logo, even if they're not Google results.

Consider that Google has conducted internal tests, according to people familiar with them, in which the company put its logo and treatment on another engine's search results. Users still prefer the results with the Google logo, even if they're not Google results. Or consider that a revamped Ask.com made its debut in 2007 to a glowing review from The Wall Street Journal's Walt Mossberg, who said it "holds its own with Google, and even beats the champ on some searches." Two years later? Ask's share of search is down 28%.