Logic+Emotion: Marketing In A Post-Consumer Era
From David @armano's Logic+Emotion
ner at Dachis Corp. This myDebunking Social Media Myths - Conversation Starter - HarvardBusiness.org
"I was selling in the idea that social media is free, until the community manager headcount came in."
Social media involvement means having live people who actively participate in your initiatives. It requires people - therefore it's not free.
seeding, feeding, and weeding.Yes, Your Social Media Strategy Needs Design - Conversation Starter - HarvardBusiness.org
harvard business - social strategy / harvard biznesLogic+Emotion: Social Engagement Spectrum
Doing a bit of thinking of how to frame up some of the differences between traditional, digital and social initiatives—each has it's own set of properties, there is some overlap and there are also distinct characteristics. Thought it might help...