Pages tagged analytics:

Tracking Clicks, Building a Clickmap with PHP and jQuery
http://css-tricks.com/tracking-clicks-building-a-clickmap-with-php-and-jquery/

A plugin form of this script would be great.
PHPとjQueryでクリックした位置が分かるクリックマップ作成
How to Track Twitter Clicks and Get Conversion Data
http://www.twitip.com/how-to-track-twitter-clicks-and-get-conversion-data/
Track Twitter Clicks and Get Conversion Data
good tags
M-Lab | Welcome to Measurement Lab
http://measurementlab.net/
founded by Google. Quote: is an open, distributed server platform for researchers to deploy Internet measurement tools.
ユーザーインサイト : どんな読者が、どうサイトを見たかが分かる Web マーケティングツール
http://ui.userlocal.jp/
「どんなユーザーが」「どう見ているか」を低コストに調べることができる、まったく新しい Web アクセス解析ツール
「なかのひと」企業版。
8 Tools to Track Your Footprints on the Web - ReadWriteWeb
http://www.readwriteweb.com/archives/8_tools_to_track_your_footprin.php
Good round up of some social media search tools
Last week we looked at how easy it is to leave footprints on the Web; today we'll show you how easy it is to digg_url = 'http://digg.com/software/8_Tools_to_Track_Your_Footprints_on_the_Web';digg_bgcolor = ...
Welke 'footprints' laat ik zelf eigenlijk achter ;-)?
The Economy According To Mint
http://www.techcrunch.com/2009/01/30/the-economy-according-to-mint/
Recession spending by sector (US)
The spending data is cool, but it's largely meaningless to use for any decision-making about the state of the economy.
"Mint.com is in a unique position to answer this question – quantitatively. Since the crisis first hit in September, our user registration rate has more than quadrupled, giving us 900,000 sample points on the economy. That’s close to 1% of US households."
The average customer: "are spending $400 less each month than they were a year ago, have burned through half of their savings, and on average have taken on an additional $5k in debt."
Aaron Patzer
Facebook Demographic Statistics
http://www.allfacebook.com/facebook-demographic-statistics/
Facebook News, Facebook Games and analysis of Facebook.
k and have developed the following tool to make it easier for you to find interesting demographic data and sh
Social Media Metrics Superlist: Measurement, ROI, & Key Statistics Resources
http://www.interactiveinsightsgroup.com/blog1/social-media-metrics-superlist-measurement-roi-key-statistics-resources/
Official Google Blog: Introducing Measurement Lab
http://googleblog.blogspot.com/2009/01/introducing-measurement-lab.html
glasnost, search engine
Community-based diagnostics. Early stages.
Tracking Twitter Links: Twitter Analytics Tools & More | Get Elastic
http://www.getelastic.com/ecommerce-twitter-tools/
twitter
The Missing Google Analytics Manual | FutureNow's GrokDotCom / Marketing Optimization Blog
http://www.grokdotcom.com/2009/02/16/the-missing-google-analytics-manual/
"Get the most out of your Google Analytics with this collection of links to implement, configure and get insights from Google Analytics."
The Science of ReTweets
http://mashable.com/2009/02/17/twitter-retweets/
Scout Labs
http://www.scoutlabs.com/
Listen Better. Innovate Faster.A powerful, web-based application that tracks social media and finds signals in the noise to help your team build better products and stronger customer relationships.
Official Google Blog: Stop bouncing: tips for website success
http://googleblog.blogspot.com/2009/02/stop-bouncing-tips-for-website-success.html
This is the first post in a series on The Power of Measurement. In this economic climate, these posts are designed to cover ways to make your website as successful as possible. Over the course of the next few weeks, our in-house Analytics guru, Avinash Kaushik, and others will demystify the world of website analytics and offer tips for getting the most out of your metrics. -Ed.
How Google and Facebook are using R : Data Evolution
http://dataspora.com/blog/predictive-analytics-using-r/
This looks like a fun language to play with.
google tools
Last night, I moderated our Bay Area R Users Group kick-off event with a panel discussion entitled “The R and Science of Predictive Analytics”, co-located with the Predictive Analytics World conference here in SF. The panel comprised of four recognized R users from industry: * Bo Cowgill, Google * Itamar Rosenn, Facebook * David Smith, Revolution Computing * Jim Porzak, The Generations Network (and Co-Chair of our R Users Group)
looks like a promising read
Pinch Media » ‘AppStore Secrets’
http://www.pinchmedia.com/appstore-secrets/
The Twitalyzer for Tracking Influence and Measuring Success in Twitter
http://www.twitalyzer.com/twitalyzer/
TumblrStats
http://tumblrstats.com/
tumblrstats
TweetSum :: Digest your followers
http://tweetsum.com/
TweetSum does one thing and does it well: we show you at a glance who’s following you, give you the tools you need to decide whether you should follow them back or not, and let you quickly add or dismiss your new followers.
Please note that we've just launched and DBIs may change. The DBI is a learning algorithm and will improve over time.
Get the DBI (Douche Bag Index) for yourself and your friends. lol
TweetSum helps you more efficiently decide whether you should follow someone back once they've followed you on Twitter.
DBI=Duchebag index
Google Analytics within Flex/Flash Applications - InsideRIA
http://www.insideria.com/2009/02/using-google-analytics-within.html
Tutorial para interligar o flash com o Google Analytics
Tuturial para interligar o flash com o Google Analytics
Google Analytics within Flex/Flash Applications
A Quick ‘n Dirty Guide to Setting up Social Media Monitoring | Social Media Explorer
http://www.socialmediaexplorer.com/2009/02/18/a-quick-n-dirty-guide-to-setting-up-social-media-monitoring/
SocialMediaMonitoring
This may be a 101 level post for some, but I think it still bears putting out there. One of the things that I hear most often from people who are contemplating getting into social media is that it seems really overwhelming. With so many different services, blogs, and sites out there, small business owners and other marketers who are usually already stretched thin often figure that monitoring and participating in social media will require a time commitment and technical savvy that they just don’t have. Not true. It’s better to participate at a level you can manage than to ignore social media altogether. So here is a quick and dirty guide to setting up basic social media monitoring, using free tools and only a half hour or less per day.
Social Media Explorer explores social media, public relations and marketing through commentary and analysis.
Google Agency Toolkit
http://www.google.com/agencytoolkit/
The analytics issue with Twitter - Yoast - Tweaking Websites
http://yoast.com/twitter-analytics/
So you can actually track what those specific people do on your site? wow, that's pretty powerful... hat's off Joost
Conversion University Help
http://www.google.com/support/conversionuniversity/
Google Analytics IQ Lessons
HOW TO: Measure Online Influence
http://mashable.com/2009/03/02/measuring-online-influence/
Influence is difficult to ascertain online. What about that guy on Twitter with 25,000 followers? Isn’t he influential? Here are a few factors to consider.
A first approach ...
Interesting article
Internet Business Search by BizShark
http://www.bizshark.com/
Internet Business Search
30+ Google Analytics Tools, Goals, Segments, Filters, Hacks & Resources | SEOptimise
http://www.seoptimise.com/blog/2009/03/30-google-analytics-tools-goals-segments-filters-hacks-resources.html
Google Analytics is used by most of us search marketers with the exception of the paranoid and even a growing number of top 500 websites. This free web analytics suite is just too tempting not be used.
8 Excellent Tools to Extract Insights from Twitter Streams
http://socialmediatoday.com/SMC/80437
Twitter is now the third most popular social network, behind Facebook and MySpace (Compete, 2009). A year ago, it has over a million users and 200,000 active monthly users sending over 3 million updates per day (TechCrunch, 2008). Those figures have almost certainly increased since then. With the torrential streams of Twitter updates (or tweets), there’s an emerging demand to sieve signals from noises and harvest useful information. Enter Twitter Analytics, or simply just Analytwits (in the tradition of Twitter slang). These analytics tools are growing in numbers; even Twitter is developing them. Besides Twitter Search, the following 8 Analytwits are some of the more useful web applications to analyze Twitter streams. Each of these tools serve specific purpose. They crawl and sift through Twitter streams; also, aggregate, rank and slice-and-dice data to deliver some insights on Twitter activities and trends. There’s no single best analytic tool available but use in combination, they
Ego — You're important.
http://ego-app.com/
"Your stats in a single glance. Ego gives you one central—and lovely—location to check web statistics that matter to you. ...you can quickly view the number of visits to your website (including daily, hourly and monthly numbers), feed subscription totals and changes, and how many people are following you on Twitter." -- Numbers numb
Official Google Blog: Make sense of your site: tips for webpage design
http://googleblog.blogspot.com/2009/03/make-sense-of-your-site-tips-for.html
YvoSchaap.com - TwitterThoughts...
http://yvoschaap.com/twitterthoughts/
a twitter thingy thing. Visualizing stuff in twitter.
advanced tool and mashup that visually graphs Twitter trends based on a variety of factors, such as number of tweets and followed total. It takes its information from a sample subset of Twitter accounts. The data can be complicated to work with, but it is a unique way to visualize data on Twitter.
visualization of twitter public time with google visualization API
mapping twitter thoughts similar to the I feel fine concept
StatCounter Global Stats
http://gs.statcounter.com/
Statistiken Browser, Search Engines, Mobile, ...
Wikirank
http://wikirank.com/en
what's popular on Wikipedia
What is popular on Wikipedia?
SitePoint » 10 Web Analytics Tools For Tracking Your Visitors
http://www.sitepoint.com/blogs/2009/03/26/10-web-analytics-packages-for-tracking-your-visitors
10 Tools for measuring site visitors
chartbeat - real-time website analytics and uptime monitoring
http://chartbeat.com/
chartbeat shows you real-time traffic to your website and allows you to set alerts for any downtime or spikes in traffic
Omniture Adds Twitter Analytics for Brands
http://mashable.com/2009/03/04/omniture-twitter-analytics/
erful analytics product, SiteCatalyst, is now the first of its kind to actually import Twitter (Twitter reviews) data for better measurement of brand activity.
15 Fascinating Ways to Track Twitter Trends
http://mashable.com/2009/04/04/twitter-trends/
twitter
TopFollowFriday - Who are the Top People being Recommended on twitter?
http://topfollowfriday.com/
arrenv
See who endorses you, and who endorses who!
Twitter Analytics for "Analytics": Juice Analytics
http://www.juiceanalytics.com/writing/twitter-analytics-analytics/
Excellent discussion on what is interesting in analytics.
Twitter’s wild popularity hasn’t obscured the fact that the service needs to eventually make money. The concept of “Twitter analytics” as a revenue stream has come up often enough to make my ears itch and my nose burn.
TwitThis'); //--> Twitter’s wild popularity hasn’t obscured the fact that the service needs to eventually make money. The concept of “Twitter analytics” as a revenue stream has come up often ...
Despite all the activity, I haven’t yet seen a solution that offers the kind of valuable analytics that a company could use to understand the Twitter conversation relevant to their business. The applications above are either focused on the measurement of individual Twitter users or offer a high-level tracking of words and phases in the general conversation. They treat tweets as transactions — How many? How valuable? Who’s listening? Who’s responding?
How to Grow Your Google Authority @ chrisg.com
http://www.chrisg.com/google-authority/
If you look over the above list you will see the main things your site needs to convey is: Natural, organic growth based on sound promotion behavior Valuable and unique content tailored towards people rather than search A solid foundation and human-centered design
What matters to Google.
Good for google info
Google's Search-based Keyword Tool: Monetize The Long Tail of Search | Occam's Razor by Avinash Kaushik
http://www.kaushik.net/avinash/2009/04/googles-search-based-keyword-tool-monetize-long-tail-search.html
The Future of Social Media Monitoring - ReadWriteWeb
http://www.readwriteweb.com/archives/whats_next_in_social_media_monitoring.php
The Future of Social Media Monitoring
Marshall Kirkpatrick's analysis of where the future of social media monitoring may lead. 4/15/09
Free Social Media Monitoring Tools | Take Me To Your Leader: Blog focusing on trend watching in marketing, consumer behaviors, technology, and social media.
http://takemetoyourleader.com/2009/03/24/free-social-media-monitoring-tools/
HOW TO: Track Social Media Analytics
http://mashable.com/2009/04/19/social-media-analytics/
HOW TO: Track Social Media Analytics
Google Analytics Blog: Web Analytics Tips & Tricks: Attention Developers: Google Analytics API Launched!
http://analytics.blogspot.com/2009/04/attention-developers-google-analytics.html
these forums so let us know what you think about the API there, and share your ideas and your applications with us. We look forward to seeing your creativity!
Attention Developers: Google Analytics API Launched!
StatOwl.com - Statistical analysis and market research of Internet usage trends
http://www.statowl.com/index.php
"The information offered on this site provides valuable insight into Internet usage trends. We compile system data from numerous web sites and organize it into reports so you can stay current. We also put the power of market research and statistical analysis in your hands by allowing deep drill-down reporting as well as a powerful filtering system to limit data to only specific browsers, operating systems, search engines and even corporate versus residential usage!"
Statistical analysis and market research of Internet usage trends
Desktop Reporting for Google Analytics
http://www.desktop-reporting.com/
snyggt
Twitter Power Search - real time twitter search
http://twitterpowersearch.com/
interesting article bout twitter
TwitterPowerSearch arranged according to Twitter TwitPic Facebook Digg YouTube google
Twitter Analyzer
http://twitteranalyzer.com/Default.aspx
Twitterのユーザー解析が出来るTwitter analyzer
Loop11 - Home
http://www.loop11.com/
On-line UI testing tool
完了すべきタスクを設定したテストをユーザーに試してもらい達成率を統計するユーザーテストのウェブサービス。Yahooが使ってるらしい。
Facebook Statistics, Demographics, Reports, and News – CheckFacebook
http://checkfacebook.com/
Interesting facts about facebook
CheckFacebook.com tracks data reported from Facebook's advertising tool to help marketers and researchers understand how Facebook is spreading across the glob
Official Google Blog: Adding search power to public data
http://googleblog.blogspot.com/2009/04/adding-search-power-to-public-data.html
All the data we've used in this first launch are produced and published by the U.S. Bureau of Labor Statistics and the U.S. Census Bureau's Population Division. They did the hard work! We just made the data a bit easier to find and use. Since Google's acquisition of Trendalyzer two years ago, we have been working on creating a new service that make lots of data instantly available for intuitive, visual exploration.
Google launched a new search feature that makes it easy to find and compare public data. So for example, when comparing Santa Clara county data to the national unemployment rate, it becomes clear not only that Santa Clara's peak during 2002-2003 was really dramatic, but also that the recent increase is a bit more drastic than the national rate. If you go to Google.com and type in [unemployment rate] or [population] followed by a U.S. state or county, you will see the most recent estimates. Once you click the link, you'll go to an interactive chart that lets you add and remove data for different geographical areas.
http://www.google.com/publicdata?ds=usunemployment&met=unemployment_rate&idim=county:CN060850#met=unemployment_rate&idim=county:PS060900
Adding search power to public data 4/28/2009 12:17:00 PM Earthquakes are not the only thing that can shake Silicon Valley. After the dot-com bubble burst back in 2000 the unemployment rate of Santa Clara county went up to 9.1%. During the last couple of months, it has gone up again:
Google has launched a cool, if somewhat limited, new feature that makes it easier to search for and visualize statistics gleaned from public data. You can search for "unemployment rate" or "population" for any area in the United States and Google will provide you with information from the US Bureau of Labor Statistics and the Census Bureau.
"We just launched a new search feature that makes it easy to find and compare public data... If you go to Google.com and type in [unemployment rate] or [population] followed by a U.S. state or county, you will see the most recent estimates... Once you click the link, you'll go to an interactive chart that lets you add and remove data for different geographical areas."
無料の携帯アクセス解析「うごくひと2」: 商用利用可
http://ugo2.jp/
無料の携帯アクセス解析。s5styleより。
アクセス解析(サイト単体のみ) : ユーザー属性解析(年齢・性別・地域) / ユニークユーザー分析 / 商用利用可 / 頻度 / 日時週間 / 端末解析 / 足跡 / 滞在時間分析 / CSVダウンロード
携帯端末用ウェブサイト向けアクセス解析サービス 商用利用向けにバナーを非表示にしても無料
費用をかけずにウェブページを最適化 Googleウェブサイトオプティマイザー活用術:MarkeZine(マーケジン)
http://markezine.jp/article/detail/6673
Googleが提供する「ウェブサイトオプティマイザー」を使って、複数の仮説から最適解を導き出し、最大の効果を獲得する方法をご案内する。
How To Grow Your Blog Through Customer Development
http://www.techcrunch.com/2009/05/02/how-to-grow-your-blog-through-customer-development/
5 Terrific Twitter Research Tools
http://mashable.com/2009/05/03/twitter-research-tools/
awesome reference article around Twitter
Usabilla - Transparent Usability - Visual Feedback
http://www.usabilla.com/
Usabilla helps you to collect feedback from your users. We take a new approach to usability testing with transparency & visual feedback. We provide a tool to actively involve your users in the process of design & improvement.
Competitor to Chalkmark
Johnny Holland - It’s all about interaction » Blog Archive » Deconstructing Analysis Techniques
http://johnnyholland.org/magazine/2009/02/deconstructing-analysis-techniques/
Analysis is that oft-glossed over, but extremely important step in the research process that sits between observation (data gathering) and our design insights or recommendations. In many respects, analysis is crucial to realizing the value of our research since good analysis can salvage something from bad research, but the converse is not so true. This is where the literature tends to fall a little silent, jumping over the analysis techniques straight to a discussion of how best to document and communicate the findings from analysis. This article seeks to begin to redress that imbalance by breaking down the analysis black box into its major sub-techniques.
Great overview of analysis techniques for any type of data
37 Data-ish Blogs You Should Know About | FlowingData
http://flowingdata.com/2009/05/06/37-data-ish-blogs-you-should-know-about/
You might not know it, but there are actually a ton of data and visualization blogs out there. I'm a bit of a feed addict subscribing to just about anything with a chart or a mention of statistics on it (and naturally have to do some feed-cleaning every now and then). In a follow up to my short list last year, here are the data-ish blogs, some old and some new, that continue to post interesting stuff.
Errorlytics - Track and Redirect 404 Page Not Found Errors
http://www.errorlytics.com/
Fix website 404 errors with Errorlytics Errorlytics is an easy to use service that centralizes reporting and handling of 404 "Page Not Found" errors for your websites. Errorlytics gives you the tools to transparently fix the problems quickly and easily so they never happen again. No more regex writing, no more messing with your .htaccess file for search engine friendly redirects. Errorlytics handles it all, effortlessly. The end results are better user experiences and higher search engine rankings for your websites. What Does Errorlytics Do? * Tracks your websites' 404 Page Not Found errors. * Transparently redirects users and clients away from 404 Not Found pages. * Increases your websites' SEO (and users' happiness!) by eliminating 404 errors. How Does It Work? How Errorlytics Works 1. A user browses to your website, and encounters a Page Not Found. 2. The Errorlytics Client Script, installed on your website, captures the 404 and sends the details to the Error
track and redirect 404 errors seamlessly
Errorlytics
transformer les 404 en mine d'or, php java ruby
Carron Media - Extend Google Analytics with jQuery
http://www.carronmedia.com/extend-google-analytics-with-jquery/
new event tracking function is still in beta on the Google Analytics site and not all accounts have access to view them by default. However, this is not a problem as you can add it in manually. When you are logged into your Analytics, type the following url into your browser: https://www.google.com/analytics/reporting/events. This will take you to events page. Once there, click on the “Add to Dashboard” button above the report and this will add the Events Tracking Overview section to your dashboard.
Script om externe links en downloads te tracken in Google Analytics met jQuery
Extend the current functionality of Google Analytics. Track things like file downloads and external links.
working with site hits ocunt
Vanity Metrics vs. Actionable Metrics - Guest Post by Eric Ries
http://www.fourhourworkweek.com/blog/2009/05/19/vanity-metrics-vs-actionable-metrics/
A reminder to use to the good old A/B split testing with a control group to not be fooled so easily by numbers and variation.
"The only metrics that entrepreneurs should invest energy in collecting are those that help them make decisions."
13 Essential Social-Media 'Listening Tools' : MarketingProfs Articles
http://www.marketingprofs.com/9/essential-social-media-listening-tools-mcdaniel.asp?sp=1
1
"If you have customers, chances are they're talking about you to their friends, to their coworkers, and to anyone else who will listen. Here are some of the top tools for listening to and monitoring the online chatter about your brand:"
You're a marketer who's hip to the idea of social media: You have a blog for your company or client, you know Facebook inside and out, and you can Tweet with the best of them. So you've got the communicating part down pat.
Online Reputation Management: 16 Free Tools
http://www.sitepoint.com/blogs/2009/05/21/tools-manage-online-reputation/
What Are the Top Performing Brands on Facebook?
http://mashable.com/2009/01/27/facebook-page-statistics/
Facebook Pages, which let people become “fans” of their favorite brands, people, and places - have become an important piece of the social media strategy for lots of companies. But how do you measure how well the effort is performing? Raw number of fans is one way, but more important than that are the actual growth rates your Facebook Page is showing.
Tool to measure fan growth
MUST READ THIS
RT @mashable: What Are the Top Performing Brands on Facebook? ( http://zz.gd/bc3ff4 ) [from http://twitter.com/jcookaz/statuses/1152520266]
Link tracking and analytics for social media | awe.sm
http://totally.awe.sm/
awe.sm is an open sharing analytics platform for social media campaign tracking across sites like Twitter, Facebook, and MySpace.
Link tracking and analytics for social media
The Three Sexy Skills of Data Geeks : Dataspora Blog
http://dataspora.com/blog/sexy-data-geeks/
istograms, where labels and colors are minimally set by default. Their goal is to help develop a hypothesis about the data, and their audience typically numbers one or a small team. A second kind of data visualization are those intended to communicate to a wider audience, whose goal is to visually advocate for a hypothesis. While most d
The sexy job in the next ten years will be statisticians… The ability to take data—to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it—that’s going to be a hugely important skill.
parsing, and proofing one’s data before it’s suitable for analysis. Real world data is messy. At best it’s inconsistently delimited or packed into an unnecessarily complex XML s
SeeWhy | Converting Clicks into Customers
http://www.seewhy.com/
Converting Clicks into Customers
SeeWhy Inc., an Andover, Mass.-based provider of real-time analystics on los ecommerce customers, has raised $4.5 million in second-round funding. Scottish Enterprise was joined by return backers Logispring, Pentech Ventures and Delta Partners
spam
see why you are losing your prospects this analytics tool helps you to identify landing pages,shopping carts abandonment
Yahoo!アクセス解析
http://analytics.yahoo.co.jp/
Yahoo! アクセス解析
無料で使えるリアルタイム解析。Yahoo!アクセス解析が、あなたのサイト効率化を高機能でサポートします。
Web forms design guidelines: an eyetracking study | cxpartners
http://www.cxpartners.co.uk/thoughts/web_forms_design_guidelines_an_eyetracking_study.htm
Provides 10 guidelines for web forms, based on eye tracking research
Guidelines 5 - Don’t use asterisks, make clear optional fields Guideline 6 - Use single field for numbers or postcode
Estudo sobre formulários online
New Twitter Research: Men Follow Men and Nobody Tweets - Conversation Starter - HarvardBusiness.org
http://blogs.harvardbusiness.org/cs/2009/06/new_twitter_research_men_follo.html
new Twitter research
Great stuff on Twitter stats. Raises a lot of questions and possible lines of research.
very different than other social networks... the top 10% of prolific Twitter users accounted for over 90% of tweets. an average man is almost twice more likely to follow another man than a woman.
Mobile Analytics by Percent Mobile - Mobile Analytics - Mobile Web Analytics - Free Mobile Analytics - Mobile Site Tracking
http://percentmobile.com/mobileanalytics
Mobile Analytics by Percent Mobile
What is your % mobile? Measure and analyze the mobile traffic to your website for free.
analyze mobile traffic off your website
Analytics de Mobile
free mobile tracking
Mobile Analytics - Mobile Web Analytics - Free Mobile Analytics - Mobile Site Tracking
Secret of Googlenomics: Data-Fueled Recipe Brews Profitability
http://www.wired.com/culture/culturereviews/magazine/17-06/nep_googlenomics
"I'm going to talk about online auctions," says Hal Varian, the session's first speaker. Varian is a lanky 62-year-old professor at UC Berkeley's Haas School of Business and School of Information, but these days he's best known as Google's chief economist. This morning's crowd hasn't come for predictions about the credit market; they want to hear about Google's secret sauce
Google getta le basi per una nuova forma di organizzazione economica.
Why does Google even need a chief economist? The simplest reason is that the company is an economy unto itself. The ad auction, marinated in that special sauce, is a seething laboratory of fiduciary forensics, with customers ranging from giant multinationals to dorm-room entrepreneurs, all billed by the world's largest micropayment system. Google depends on economic principles to hone what has become the search engine of choice for more than 60 percent of all Internet surfers, and the company uses auction theory to grease the skids of its own operations. All these calculations require an army of math geeks, algorithms of Ramanujanian complexity, and a sales force more comfortable with whiteboard markers than fairway irons.
55 Best Ways To Track Your Website Daily Traffic | Tools | instantShift
http://www.instantshift.com/2009/06/02/55-best-ways-to-track-your-website-daily-traffic/
Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Historically, , Daily Resource for Web Designers and Developers.
Daily Traffic
Google Ad Planner(アドプランナー)で“あのサイトのPVやUU”を調べてみよう! | Web担当者Forum
http://web-tan.forum.impressrd.jp/e/2009/05/26/5709
http://web-tan.forum.impressrd.jp/e/2009/05/26/5709
Google Ad Plannerは、広告主が出稿先を検討するツール。URLを指定すると、そのサイトのページビュー(PV)、ユニークユーザー(UU)などの数や、そのサイトを見ているユーザーの性別・年代・学歴・年収などの属性が表示されるもの。
Google調べ、年代別・収入別サイトアクセス状況。こりゃ知っとかないとヤバめ?
Google Ad Planner(アドプランナー)で“あのサイトのPVやUU”を調べてみよう! | Web担当者Forum
Patrick Collison » blog » Hacking for fun and profit with Mathematica and the Google Analytics API
http://collison.ie/blog/2009/04/hacking-for-fun-and-profit-with-mathematica-and-the-google-analytics-api
http://collison.ie/blog/2009/04/hacking-for-fun-and-profit-with-mathematica-and-the-google-analytics-api Hackingforfunandprofit
Social Networking Media ROI Calculator
http://www.dragonsearchmarketing.com/social-media-roi-calculator.htm
Social Networking Media ROI Calculator
Metrics
The Complete Google Analytics Power User Guide - VKI Studios Blog
http://blog.vkistudios.com/index.cfm/2009/6/5/The-Google-Analytics-Power-User-Guide
google analytics power user guide
Excellent how-to for Google Analytics. Suggest this along with Google's Conversion University YouTube videos.
The Complete Google Analytics Power User Guide.
Peashoot — Start, Grow and Track your Campaigns
http://peashootapp.com/
Are you posting links to your products on social media sites? Peashoot is a campaign manager made for people just like you :) Peashoot creates special short URLs, tracks your campaign progress and listens for people on the web talking about your campaign.
Peashoot is a tool for measuring the ROI of your online marketing campaigns. It helps you set goals, success metrics and generate reports.
Peashoot is the easy way to start your next social media campaign.
If you have a business that is involved with social media, then you need to check this service out.
SEOmoz | Learn SEO in 30 Minutes a Day
http://www.seomoz.org/blog/learn-seo-in-30-minutes-a-day
Data Evolution
http://dataspora.com/blog/
ittle to do with their lascivious leanings (ahem, BedPost), and more with the scarcity of their skills. I believe that the folks to whom Hal Varian is referring are not statisticians in the narrow sense, but rather people who possess skills in three key, yet independent areas: statistics, data munging, and data visualization. (In parentheses next to each, I’ve put the salient character trait needed to acquire it).
sdfsgasdg
Sysomos | In-Depth Look Inside the Twitter World
http://www.sysomos.com/insidetwitter/
I am in the minority on practically everything.
"We wanted to take an extensive snapshot of Twitter that goes far beyond anything done to document Twitter's use, growth and demographics," said Nick Koudas, Sysomos' co-founder and chief executive. "While Twitter's growth has been well documented, we wanted to put the spotlight on how people use Twitter, as well as identify many of the key trends in their backgrounds, demographics and activity. Our study, based on the most comprehensive dataset of Twitter users, provides a wealth of information for anyone interested in getting in-depth details about Twitter."
Estudio sobre Twitter
12 Excellent Free Tools for Monitoring Your Site’s Uptime
http://sixrevisions.com/tools/12-excellent-free-tools-for-monitoring-your-sites-uptime/
It's essential that your sites and web apps are constantly accessible to your users. In this article, you will find free and useful monitoring tools to help you know when your website or web application becomes unavailable.
very timely
A Roundup of Twitter Tracking Tools
http://www.socialmediatoday.com/SMC/100158
I want to share with you a roundup of Twitter tracking tools that I have put together. It’s the result of the market research I did before launching our own prototype of a Twitter measurement tool a few weeks back. The list below summarizes tools that analyze influencers or popularity, evaluate sentiment or number of mentions, identify the location of the person tweeting, offer trend analysis or focus on time frames. I marked an “X” in the category that I perceive is the tool’s primary utility. That is not to say that each tool doesn’t do other things. Also as an aside, I personally don’t like the idea of sharing my Twitter password with a third party. You will need to decide whether you want to share yours with tools like Twitstat and Twitterank.
Sniffing Browser History with NO Javascript!
http://www.making-the-web.com/misc/sites-you-visit/nojs/
Uses HTML and CSS to determine your browsing history. Slowish but effective.
This is a method of sniffing your browsing history without using Javascript. If you haven't cleaned your browsing history recently, just click "Start Scan" and the system will get to work. If this doesn't shock you, it should: websites are not supposed to see this information. It has potential for anyone, in particular advertisers, to view your history and profile you.
30+ Advanced SEO Tactics, Techniques and Resources (55+ Links) | SEOptimise
http://www.seoptimise.com/blog/2009/06/30-advanced-seo-tactics-techniques-and-resources-55-links.html
TweetPsych
http://tweetpsych.com/
blah, analyzes your account
How To Create Your Own Stats Program (JavaScript, AJAX, PHP) | Noupe
http://www.noupe.com/php/how-to-create-your-own-stats.html
When creating a website, one main goal is to attract visitors. Traffic generation is a necessity for monetary purposes, showing off your work, or just
Use It Better™
http://www.useitbetter.com/
Use it better is an online tool for testing & analysing user experience and usability on Adobe Flash Websites
Excellent Analytics
http://excellentanalytics.com/
Excellent Analytics is a simple Excel plug in that lets you import web analytics data from Google Analytics in to an Excel spreadsheet. Build queries with all dimensions and metrics available in Google Analytics Apply filters to create advanced queries All queries are stored in the spreadsheet
Google Analyitcsをもっと便利に | DesignWalker
http://www.designwalker.com/2009/06/google-analyitcs.html
みなさんGoogle Analyitcsでアクセス解析をされている方が多いのではないでしょうか? 無料で使えて、高機能なGoogle Analyticsは、先日APIも正式に公開され、今後様々なツールが公開されていく事だと思います。 そのままでも、十分いろいろな解析ができて便利なツールなのですが、今回はGoogle Analyticsをさらに便利に使えるツールや設定方法、コードなどをご紹介します。
blablabra - O que o Brasil anda twittando?
http://blablabra.net/
serviços para o twiter muito bom
Um timeline do Twitter em portugues
'trending topics' dos perfis brasileiros
O que o Brasil anda twittando?
User Research for Personas and Other Audience Models :: UXmatters
http://www.uxmatters.com/mt/archives/2009/04/user-research-for-personas-and-other-audience-models.php
“We always use a real person—someone we know personally—as the example user for each persona. It’ll be a friend or a friend of a friend, but it’s someone we can call and ask questions. That detail really helps make each persona more real and approachable to everyone on the team.”—Todd Zaki Warfel
Sysomos | Business Intelligence for Social Media
http://sysomos.com/
Business Intelligence for Social Media
Could compete with Radian6?
Facebook Grader | Score Your Profile
http://facebook.grader.com/
For business or personal Facebook pages
Facebook Grader : Measure the power of your Facebook profile
Website Analytics Toolbox
http://designm.ag/resources/website-analytics-toolbox/
more than 75 tools, resources, and articles that can help you in various aspects of web analytics
TwitChuck - Seriously taking on Twitter spam
http://www.twitchuck.com/index.php
Per veure qui et segueix.
フォローした人がスパマーかどうかを判断してくれる
TwitChuck - Seriously taking on Twitter spam
Influential Marketing Blog: 10 Stunning (And Useful) Stats About Twitter
http://rohitbhargava.typepad.com/weblog/2009/07/10-stunning-and-useful-stats-about-twitter.html
Twitter
Interesting Stats about Twitter!
Viralheat | Social media monitoring and analytics
http://www.viralheat.com/
the web, twitter, viral video measured by your topic, in realtime, at one amazing price
Rise of the Data Scientist | FlowingData
http://flowingdata.com/2009/06/04/rise-of-the-data-scientist/
Interesting!
How To Increase Site Performance Through A/B Split Testing | UX Booth
http://www.uxbooth.com/blog/how-to-increase-site-performance-through-ab-split-testing/
visto en el twitter de torresburriel
How To Increase Site Performance Through A/B Split Testing
Twit Truth - Who's really using twitter
http://twittruth.com/
The table below shows the top 500 twitter users and various statistics about their accounts and the people that engage with them. Hover over the column headers for more information. Click on the column headers to sort, click the name for more detailed information about the user.
10 Key SEO Strategies Every Facebook Page Owner Should Know
http://www.insidefacebook.com/2009/07/13/seo-facebook-pages-10-key-strategies/
A Guide to Google Analytics and Useful Tools | Developer's Toolbox | Smashing Magazine
http://www.smashingmagazine.com/2009/07/16/a-guide-to-google-analytics-and-useful-tools/
Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was
Home - AlertFox Web Application Monitoring
http://www.alertfox.com/
Most website owners have been there: Your old-style monitoring system shows nothing but green lights, yet the website is not functioning the way it should: Traditional web monitoring services do not dig deep enough to detect glitches in the application code, and database or find that problems arise with bugs in Ajax, Flash or Silverlight front-end applets. The solution: AlertFox is a revolutionary new self-service website transaction monitoring service that is capable of keeping tabs on the functioning and performance of all websites, even sites that use AJAX, Flash and Silverlight.
A Guide to Google Analytics and Useful Tools « Tech7.Net
http://www.tech7.net/a-guide-to-google-analytics-and-useful-tools.html
website
(smt) simple mouse tracking // home
http://smt.speedzinemedia.com/smt/
mouse tracking tool
Sistema basado en Javascript para guardar el rastro del ratón del usuario al pasear por tus páginas.
SEOmoz | 10 Steps to Advanced Keyword Research
http://www.seomoz.org/blog/10-steps-to-advanced-keyword-research
Some keyword research is surface-level, fire and forget type stuff. If you just need to see relative volume levels, then a basic keyword research tool is all you need. If, however, you want to really dive deep and get the full skinny on your keywords, I'd recommend having each of these data points.
Hi Rand, Great article very informative, I will work through and some times try www.norden44.de Jürgen
In the Woods - 25 Essential Web Services for Designers
http://blog.themeforest.net/resources/25-essential-web-services-for-designers/
Social Media Brand Engagement Report - ENGAGEMENTdb
http://www.engagementdb.com/Report
World's first report ranking the top brands' use of and engagment with social media tools.
Social media database showing customer engagement by brand.
interesting chart might have more info
The Social Data Revolution(s) - Now, New, Next - HarvardBusiness.org
http://blogs.harvardbusiness.org/now-new-next/2009/05/the-social-data-revolution.html
Successful interactions have become genuine communication with near-instantaneous feedback. For example, PayScale allows users to retrieve real-time salary reports based on their job title, location, education, and experience-but only after they have contributed their own data. As the expectations of users change, firms must spend more time developing incentive systems that will entice more users to participate. Consequently, the online world is beginning to be ruled by the expectations of the users. No longer is it sufficient for a search engine to cough up some hotels across the world when a weary traveler is looking for a good deal in Bangkok! As these consumer expectations shift, companies that want to stay relevant have no choice but to accept the ideas of the consumer revolution as swiftly as possible. For users, switching costs are cheap
Successful interactions have become genuine communication with near-instantaneous feedback. For example, PayScale allows users to retrieve real-time salary reports based on their job title, location, education, and experience-but only after they have contributed their own data. As the expectations of users change, firms must spend more time developing incentive systems that will entice more users to participate. Consequently, the online world is beginning to be ruled by the expectations of the users. No longer is it sufficient for a search engine to cough up some hotels across the world when a weary traveler is looking for a good deal in Bangkok! As these consumer expectations shift, companies that want to stay relevant have no choice but to accept the ideas of the consumer revolution as swiftly as possible. For users, switching costs are cheap
In 2009, more data will be generated by individuals than in the entire history of mankind through 2008. Information overload is more serious than ever. What are the implications for marketing?
People trust people not advertising in product choices
In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.
Supposedly humans will create more data in 2009 than in all time up to 2008. Not sure where that data comes from
Google Analytics Tracking for Adobe Flash 関連ドキュメントの日本語訳 : Media Technology Labs (MTL) : メディアテクノロジーラボ ブログ
http://mtl.recruit.co.jp/blog/2008/11/google_analytics_tracking_for.html
GoogleAnalytics を利用して Flash コンテンツ上でのユーザ操作やアクセス解析をする方法は以前からありましたが、それをもっと簡単に使えるように Googleさんと Adobe さんが協力して整備して提供してくれることになりましたね。 それが先日発表された「Google Analytics Tracking for Adobe Flash」というコンポーネントです。
use Google Analytics for flash
Carsonified » How to do A/B Testing in WordPress
http://carsonified.com/blog/business/how-to-do-ab-testing-in-wordpress/
Setting up an A/B testing environment using Google's Website Optimizer and Wordpress
socialseek by sensidea
http://www.sensidea.com/socialseek/
>socialseek by sensidea
outil veille en ligne. appli adobe air
All the real-time social goodness in your city or anywhere. Stay in the scene with socialseek!
Haven't tried yet but looks like it's a good social tool.
La grande liste des trucs et astuces Google Analytics
http://www.webrankinfo.com/dossiers/google-analytics/trucs-et-astuces
La grande liste des trucs et astuces Google Analytics
Grâce à sa gratuité et ses nombreuses fonctionnalités, Google Analytics est de plus en plus utilisé. En plus des articles sur GA et des discussions sur le forum, j'ai constaté avec mon centre de formation Ranking Metrics un intérêt croissant pour les web analytics. Nous expliquons comment il permet de mieux comprendre les visiteurs d'un site afin d'optimiser sa structure, ses contenus et toutes les actions marketing associées. Pour ceux qui n'ont pas encore pu venir, voici une liste d'astuces et d'outils qui vont vous aider à mieux exploiter le potentiel de Google Analytics…
Des outils pour google analytics
Best Free Website Analytics Tools | Web Design Ledger
http://webdesignledger.com/tools/best-free-website-analytics-tools
I’m showing you the best free analytics tools available.
Web designers are often website owners. If you fall into this category, you have probably already realized the importance of knowing and understanding who is
Distimo - Home
http://distimo.com/
roll up analytic info from different _app stores_ for your app.
Distimo produces in-depth, analytical reports for companies interested in the mobile application ecosystem, and gives valuable insight into important trends happening within application stores including Apple's App Store, Google's Android Market and RIM's Blackberry App World. Distimo also offers a free analytics tool for mobile developers to monitor their applications and competitive applications across all app stores.
With all the mobile app stores that have sprung up in the past year, developers and brands have a raft of new ways to reach mobile users. As is so often true, however, opportunity brings new challenges, and in this case it's monitoring sales and performance across all those platforms. Enter Distimo, a Dutch startup that tracks prices and download activity on all the major app stores. description from Springwise.com
Pinch Media Data Shows The Average Shelf Life Of An iPhone App Is Less Than 30 Days
http://www.techcrunch.com/2009/02/19/pinch-media-data-shows-the-average-shelf-life-of-an-iphone-app-is-less-than-30-days/
pricing
incl. presentation
Speeding up Google Analytics load times with a jQuery plugin | Geekology
http://www.geekology.co.za/blog/2009/08/speeding-up-google-analytics-load-times-with-jquery-plugin/
To keep the Google Analytics code from interfering with page rendering you can use jQuery to load and execute the ga.js file. The ‘jquery.geekga.js
Speeding up Google Analytics
Next Big Sound
http://nextbigsound.com/
Track how millions of fans interact with online music everyday.
mostra quando as bandas são mais ouvidas no last.fm, myspace e iLike
SEOmoz | 10 Things You Must Check When You Re-launch Your Website
http://www.seomoz.org/blog/10-things-relaunch-your-website
seo
The 60 Minute SEO Site Audit - Search Engine Watch (SEW)
http://searchenginewatch.com/3634671
Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's how you can complete an SEO audit for your web site in one hour or less.
Google Website Optimizer Case Study: Daily Burn, 20%+ Improvement
http://www.fourhourworkweek.com/blog/2009/08/12/google-website-optimizer-case-study/
Google Website Optimizer
very good article on testing web page design, etc. using google analytics and google web optimizer
http://avant.interactionconsortium.com/australian_internet/#
http://avant.interactionconsortium.com/australian_internet/
australian web projects visualized
Master List (A Wiki of Social Media Monitoring Solutions)
http://wiki.kenburbary.com/
A Wiki of Social Media Monitoring Solutions
Social media monitoring wiki. Good stuff for anyone trying to monitor online rep.
Corporate Twitter Toolbox: Twitter Tools for the Enterprise
http://mashable.com/2009/08/17/enterprise-twitter-tools/
Posted from: Mashable
Directed Edge - Home
http://directededge.com/index.html
Recommendations engine plug-in
Empfehlungs-Engine a ala Amazon
FlightCaster
http://flightcaster.com/
flight delay prediction, way better than what the airlines tell you
Make Your Web Analytics Actionable in 5 DIY Steps | FutureNow's GrokDotCom / Marketing Optimization Blog
http://www.grokdotcom.com/2009/05/14/make-your-web-analytics-actionable-in-5-diy-steps/
5 Ways Sentiment Analysis is Ramping Up in 2009
http://www.readwriteweb.com/archives/sentiment_analysis_is_ramping_up_in_2009.php
Eine Übersicht über Sentiment-Analyse-Anbieter (mit Link auf einen NYT-Artikel mit noch mehr Anbietern).
The New York Times has an article today about sentiment analysis, a trend which has been accelerating on the back of the Real-time Web - and Twitter in ...
A/Bingo: RoR Split Testing by Bingo Card Creator
http://www.bingocardcreator.com/abingo
Google Website Optimizer seems a bit dirty - this looks like a cleaner way
Six Tips For Improving High Bounce / Low Conversion Web Pages | Occam's Razor by Avinash Kaushik
http://www.kaushik.net/avinash/2009/08/tips-for-improving-high-bounce-low-conversion-web-pages.html
If you want to have high performing web pages make sure that you: 1. Have a clear understanding of what the purpose of that page is and 2a. a clearer understanding of what drove customers to the page and 2b. what they want to accomplish to ensure that 3. #1 and #2 are in alignment. Glory will be yours!
A very detailed article with links to all relevant tools for finding out how to improve conversions, what people are looking for on a website, where do they click etc
@newsycombinator: "Fixing high bounce / low conversion web pages http://bit.ly/2a3dac" (from http://twitter.com/newsycombinator/status/3552641894)
Six Tips For Improving High Bounce / Low Conversion Web Pages http://ff.im/-7bWJl (via @vousa) [from http://twitter.com/mikkokiviniemi/statuses/3560410527]
Apigee
http://www.apigee.com/
api analytics
Analytics and Protection for APIs and Mashups
How to Track Your Twitter ROI : Technology : Idea Hub :: American Express OPEN Forum
http://www.openforum.com/idea-hub/topics/technology/article/how-to-track-your-twitter-roi-jennifer-van-grove
If you're using Twitter for business, there will come a point when you, or those you report to, will want proof that your Twitter efforts have a tangible return on investment (ROI).
Quelques outils pour monitorer son activité sur Twitter. Je ne les ai pas encore essayés, mais ça à l'air pas mal.
A wealth of resources for business owners — videos, articles, blogs, and expert advice to boost your business, sponsored by American Express OPEN.
Lots Twitter measurement ideas here!
Twitter to roll out commercial accounts this year | VentureBeat
http://digital.venturebeat.com/2009/08/20/twitter-to-roll-out-commercial-accounts-this-year-co-founder-stone-says/
Yes, Twitter will start earning some income this year.
RT @PRNewswire: Twitter to roll out commercial accounts this year | VentureBeat http://ow.ly/l8bU [from http://twitter.com/WayneNH/statuses/3516508953]
Tweeting By Numbers: 7 Ways to Become a Twitter Analyst
http://mashable.com/2009/08/30/analyze-twitter-content/
There are plenty of Twitter tools out there designed to help you understand TwitterTwitter metrics. These tools come in handy for measuring change in tweet
There are plenty of Twitter tools out there designed to help you understand Twitter metrics. These tools come in handy for measuring change in tweet fluctuations, charting follower count numbers, finding out hashtag frequency, and quantifying Twitter activity.
Could a journalist use this info?
The Five Biggest Mistakes in Measuring Social Media - ClickZ
http://www.clickz.com/3634712
Basic advice on measuring social media
Big Mistake No. 1: Assuming Your Fans/Followers Will See a Post
Attention world: It is now time to take social media seriously.
The Influentials : Web Ecology Project
http://www.webecologyproject.org/2009/09/analyzing-influence-on-twitter/
New Approaches for Analyzing Influence on Twitter
ents on the Web. Especially compared to other social networks, Twitter simplifies most of the e
Google Analytics Blog: Analytics Data In Excel Through Our API
http://analytics.blogspot.com/2009/08/analytics-data-in-excel-through-our-api.html
データをxslへ落っことすプラグイン
"... you can bypass this manual step and export Google Analytics data directly from within Excel! Once you've set it up, there's no need to visit the Analytics reports to view data in Excel."
with the Google Analytics API you can bypass this manual step and export Google Analytics data directly from within Excel! Once you've set it up, there's no need to visit the Analytics reports to view data in Excel.
a bestiary of algorithmic trading strategies « Locklin on science
http://scottlocklin.wordpress.com/2009/08/17/a-bestiary-of-algorithmic-trading-strategies/
Quants come in three basic varieties. 1. Structurers: people who price complex financial instruments. 2. Risk managers people who manage portfolio risk 3. Quant traders people who use statistics to make money by buying and selling most quants are structurers. Of course, there is often bleed over between these varieties -but it’s a useful taxonomy for looking for work. I’ve done a little of all three at this point (very little, honestly), and have always liked quant trading problems more than the other two varieties. It’s the most ambitious, and the most likely to net you a career outside of a large organization (go me: Army of one!). It’s also the most mysterious, since successful quant traders don’t like to talk about what they do. Structurers and risk managers have to talk about what they do, almost by definition. Quant traders gain little from talking about their special sauce.
***** very good and deep articles on finance topics by "Locklin on science"
vocab of "job specs" in trading
Google Domestic Trends - Google Finance
http://www.google.com/finance/domestic_trends
Google Domestic Trends track Google search traffic across specific sectors of the economy. Changes in the search volume of a given sector on google.com may provide unique economic insight. You can access individual trend indexes by clicking on the left-hand navigation.
Google Domestic Trends track Google search traffic across specific sectors of the economy.
Effective A/B Testing
http://elem.com/~btilly/effective-ab-testing/
Ben Tilly presentation on A/B Testing. From start to extracting conclusions.
Enough samples is at least 10 yes and no results in each test
(via <a href="http://simonwillison.net/2009/Sep/13/effective/">Simon Willison</a>)
By Ben Tilly.
Make Google Search Real-Time With This URL Hack
http://www.readwriteweb.com/archives/make_google_search_real-time_with_this_url_hack.php
TWITTER ANALYSIS: 40% of Tweets Are Pointless Babble
http://mashable.com/2009/08/12/twitter-analysis/
40% of #Tweets Are #Pointless Babble http://ow.ly/k2NH [from http://twitter.com/schulezweinull/statuses/3310688918]
@cuketka it is still not so bad.. RT @adent: 40% příspěvků na Twitteru jsou nesmyslné bláboly: http://jdem.cz/bwpn5 [from http://twitter.com/matushiq/statuses/3287194711]
TWITTER ANALYSIS: 40% of Tweets Are Pointless Babble http://ow.ly/jZtU [from http://twitter.com/10minuteexpert/statuses/3294127451]
100+ Search Engine Marketing Resources - Online Marketing Blog
http://www.toprankblog.com/2009/09/100-ways-learn-search-marketing/
100+ Search Marketing Resources to Learn SEO & PPC
How to stop Google Analytics from tracking your own visits - instant fundas
http://www.instantfundas.com/2009/01/how-to-stop-google-analytics-from.html
If your net connection has a static IP, you can filter out that IP from being tracked. But if you are on a dynamic IP, like most of us are, you will need a different solution.
stop Google Analytics from tracking your own visits
PostRank Combines Google Analytics With Social Media Stats
http://mashable.com/2009/09/24/pagerank-analytics/
Free for 30 days, $9 a month after.
What PostRank Analytics does is take the Google Analytics data and show you the pageviews, Twitter followers and “engagement score” for the day before. You can see how your figures stand up over time, by week, month or quarter.
HOW TO: Gather Feedback With Social Media
http://mashable.com/2009/09/28/social-media-feedback/
tracking comment
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in
STUDY: 80% of Twitter Users Are All About Me
http://mashable.com/2009/09/29/meformers/
Mashable covers our research. Is nice!
Rutgers University Professors Mor Naaman and Jeffrey Boase set out to analyze the content and characteristics of social media activity. They dubbed communications systems like Facebook and Twitter, “social awareness streams,” and then took to examining user behavior.
80% of users are “meformers,” or “Me Now” status updaters. Meformers are “people who use the platform to post updates on their everyday activities, social lives, feelings, thoughts, and emotions.” The rest (20%) are informers who use the channels to share informational updates like links news articles. #Based on the categories and complex cluster analysis, the professors were able to lump Twitterers into one of two categories: meformers or informers. The former makes up 80% of the user base, while the latter a meager 20%. Interesting enough, though, the study also showed that the informers have significantly more friends and followers than their meformer counterparts. The median informer has 131 friends and 112 followers, while the median meformer has just 61 friends and 43 followers. # Informers have a higher proportion of mentions of other users in their messages (that is they @reply to more Twitterers) - 25% of messages come from mobile phones
User Heat : どこが読まれているか見える!無料ヒートマップ・ツール
http://userheat.com/
すごい!!!!!
The Only SEO Tools You’ll Ever Need - Nettuts+
http://net.tutsplus.com/tutorials/other/the-only-seo-tools-youll-ever-need/
Search Engine Optimization is a rather complex and never ending process. You have to analyze a lot of things including what keywords people are searching for,
6 Websites to Track A Website’s Traffic
http://www.makeuseof.com/tag/6-websites-to-track-a-websites-traffic/
Quarkbase est dedans ??
69 Free (or low cost) Tools to Improve Your Website
http://www.bryaneisenberg.com/2009/09/free-tools-to-improve-your-website/
Great collection of links
1. UserTesting.com UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and their written summary. It costs $29 and is typic
Birdsall’s Massive Twitter Sites & Tools Directory - Birdsall Social Media
http://www.birdsallsocialmedia.com/2009/04/04/birdsall%E2%80%99s-massive-twitter-sites-tools-directory/
Just spent about 3 hours using some of the resources here. Must have
Massive is hardly enough to describe this compendium of Twitter stuff
Every day I run across some cool new site for Twitter. Who would have thought that micro-blogging would inspire so many random data mines & apps? I’ve compiled several published lists, my bookmarks & links I’ve been sent – so I can’t claim to be the origin of this list. Keep in mind, many of [...]
How To Measure The Value Of A Fan Or Follower In Social Media
http://searchengineland.com/how-to-measure-the-value-of-a-fan-or-follower-in-social-media-26456
It’s hard to justify the time spent on social media account management. But there are ways to measure the real value (monetary or otherwise) of fans on Facebook and followers on Twitter.
Forrester Predicts Huge Growth for Social Media Marketing
http://www.marketingpilgrim.com/2009/04/forrester-social-media-growth.html
Forrester Research is holding its own conference down in Orlando and has just revealed its predictions for the growth of online advertising. The bottom line is that social media and mobile will be the hottest, but just about everything will see an upward trend.
Future forecast is pretty positive for social media
Graphs on marketing spending projections for social media
Forrester Research is holding its own conference down in Orlando and has just revealed its predictions for the growth of ...
Twitter Data Analysis: An Investor’s Perspective
http://www.techcrunch.com/2009/10/05/twitter-data-analysis-an-investors-perspective/
RT @rgbroitman: Some good Twitter stats here: http://ow.ly/sXKz [from http://twitter.com/cyberdad/statuses/4657457633]
From TechCrunch: Robert Moore - CEO and Co-Founder of RJmetrics provides highlights on Twitter usage.
10 Qualitative Tools to Improve Your Website | Tools | instantShift
http://www.instantshift.com/2009/10/08/10-qualitative-tools-to-improve-your-website/
If you run or manage a website, you probably have experience with a web analytics package (like Google Analytics). These tools are great at answering the , Daily Resource for Web Designers and Developers.
Facebook Is the Most Valuable Source of Traffic [Stats]
http://mashable.com/2009/10/06/study-traffic-sources/
Between search engines and social media, there are a lot of different ways that people can get to your website. But which of these sources provides loyal users that come back to your site multiple times? That’s the subject of a new study by ad network Chitika, who analyzed the browsing habits of 33 million unique users over the course of September. According to their findings, FacebookFacebookFacebook provides the most loyal visitors, with 20% of those that originate from the social network in turn visiting the site they landed upon four or more times in a week. Among other social media sites, Digg traffic produced loyal users 16% of the time, while Twitter traffic was only good for 11% loyalty. In the realm of search engines, YahooYahoo!Yahoo! provides the most loyal visitors at 15%, followed by GoogleGoogleGoogle and BingBingBing with around 12% each.
bing, digg, facebook, Google, statistics, twitter, Yahoo
Facebook Is the Most Valuable Source of Traffic [Stats]: Between search engines and social media, there are a l.. http://bit.ly/2lr3ER [from http://twitter.com/GoodMillwork/statuses/4659544733]
18 Essential Tools for Every Word-of-Mouth Marketer
http://mashable.com/2009/10/13/word-of-mouth-marketing-tools/
How The Huffington Post uses real-time testing to write better headlines » Nieman Journalism Lab
http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/
The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees. When I talked to him afterwards, Berry said the system was created inhouse, but he wouldn’t disclose much else about how or how often it’s done. He did say Huffington Post editors have found that placing the author’s name above a headline almost always leads to more clicks than omitting it.
From direct mail to web design, A/B testing is considered a gold standard of user research: Show one version to half your audience and another version to
So here’s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.
he Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.
浅析豆瓣的 Google Analytics 应用
http://fairyfish.net/2009/06/30/google-analytics-in-douban/
Google Analytics Blog: Google Analytics Now More Powerful, Flexible And Intelligent
http://analytics.blogspot.com/2009/10/google-analytics-now-more-powerful.html
Some very cool new features from GA
Today, we're announcing a new set of Google Analytics features which builds on last year's enterprise-class feature launch
Grafitter // Visualizing Your Life on Twitter, IM, Delicious, and Blogger.
http://www.grafitter.com/
Nice idea: 1. Know yourself, 2. Collect data, 3 Visualise
Grafitter is a personal informatics tool for collecting and exploring information about your habits and patterns. Use the Grafitter format on Twitter, IM, Delicious, and Blogger to collect data about yourself easily and quickly.
Grafitter is a way collecting information about your self over time while sending updates with Twitter, using IM, saving bookmarks on Delicious, and writing a post on Blogger. Grafitter visualizes the information you record in graphs.
Facebook | Engineering @ Facebook's Notes
http://www.facebook.com/note.php?note_id=89508453919
8 Analytics apps for Twitter
http://www.goldenblogging.com/8-analytics-apps-for-twitter/
For those who'd like to delve a little deeper in to Twitter's statistics, there are a number of handy apps you can use to analyize data. Some uses for these apps would be to track your brand name, see the data behind trending topics.
1. Twitter Stats – keywords 2. Tweetronics – Showing negative and positive tweets.3. Twitter Digest – Ranked by popularity within a 24-hour period 4. Twittas – To find out statistics about your twitter account when you will reach 1 million followers 5. Twitter Analyzer – Statistics 6. Twitter Top Twenty 7. Tweet Buzzer – Realtime statistics on brands being mentioned on twitter 8. Klout – Klout allows you to track the impact of your opinions, links and recommendations across your social graph
tootls around twitter
Brand Measurement: Analytics & Metrics for Branding Campaigns | Occam's Razor by Avinash Kaushik
http://www.kaushik.net/avinash/2009/09/brand-measurement-analytics-metrics-branding-campaigns.html
One of the ultimate excuses for not measuring impact of Marketing campaigns is: “Oh, that’s just a branding campaign.” Admit it, you’ve heard it. I suspect you’ve even used it liberally!! : ) Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. I love watching the IBM ads (with the Linux kid perhaps the best of the lot). I loved the I’m a PC ads from Microsoft (and I am a proud PC!). I loved the Wario Land: Shake It ad from Nintendo on YouTube (now that’s creative!). I love a good billboard ad, Budweiser does good ones. My absolute favorite branding campaign of all time: Think Different.
One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Admit it, you've heard it. I suspect you've even used it liberally!! : ) Before we go any further I must clarify that I love bra
Brand Measurement: Analytics & Metrics for Branding Campaigns
HOW TO: Measure Social Media ROI
http://mashable.com/2009/10/27/social-media-roi/
With a great PPT embedded.
Measuring ROI on social media is difficult, and recent surveys have found that most people don't do it. Use our guide to learn how to measure ROI the right way.
TweetMeme Analytics Show You How Retweets Spread on Twitter
http://mashable.com/2009/10/06/tweetmeme-analytics/
TweetMeme Analytics Show You How Retweets Spread on Twitter http://ff.im/-9ltxH [from http://twitter.com/zachbrowne/statuses/4669051970]
We’ve always thought it would be fascinating to get more insight into how retweets spread, in part to understand what works with Twitter (Twitter) users. While there are existing analytics tools and packages, TweetMeme (Tweetmeme) has launched their own service as a complementary tool to their existing offering for deep insight into Twitter retweets.
tools for tracking tweets
TweetMeme Analytics Show You How Retweets Spread on Twitter http://ff.im/-9lyUT [from http://twitter.com/kenmat/statuses/4669950471]
Follow that Tweet! Tweetmeme Analytics let you see right down to the domain.
Google Analytics Mega-Post: 23 Google Analytics Tips and Tweaks | Search Engine People | Toronto
http://www.searchenginepeople.com/blog/google-analytics-mega-post-23-google-analytics-tips-and-tweaks.html
4 Emerging Trends of the Real-Time Web
http://mashable.com/2009/10/29/real-time-web-trends/
Real-time Web is becoming more popular.
STATS: 84% of Social Media Programs Don’t Measure ROI
http://mashable.com/2009/09/22/social-media-programs-roi/
84% of respondents said they don’t currently measure the ROI (return on investment) of their social media programs. 106743 Even less encouraging, more than 40% of respondents said they didn’t even know whether they could track ROI from their social tools. This is worrisome because it indicates that industries and professionals are adopting technology without actually taking into account how it will impact their business and what value it will add.
It’s easy to say, “social media will improve customer retention” — and in fact that might be true for a number of businesses, but without proper ways to measure how these tools work, making them more effective and efficient becomes difficult. Moreover, without having an ROI strategy in place, businesses might be more willing to drop social technologies or treat them as a short-term fad. For social media and social technology to really work, businesses need to be able to measure its impact, positive and negative.
Part of the problem with new communciations is quantifying effectiveness. What is the cost of using new media and how do we measure return?
Google Releases API for Website Optimizer: A/B & Multivariate Testing for All
http://www.readwriteweb.com/archives/google_releases_api_for_website_optimizer_ab_multi.php
google support for a/b testing etc to optimize web site performance.
Multivariate Testing
SEOmoz | 30 SEO Problems & the Tools to Solve Them (Part 1 of 2)
http://www.seomoz.org/blog/30-seo-problems-the-tools-to-solve-them-part-1-of-2
Free Twitter Alerts within Lists - Listiti.com
http://listiti.com/
Get notified whenever your brand / product / company / ... or any keyword appears in Twitter Lists of your choice
Twitter + Google Alerts
servizio gratuito che permette di monitorare le liste di Twitter.
Get notified whenever your brand / product / company / ... or any keyword appears in Twitter Lists of your choice
6 Must Read Posts about the ROI of Social Media
http://www.socialmediatoday.com/SMC/137495
6 Must Read Posts about the ROI of Social Media
MediaPost Publications 8% of Internet Users Account for 85% of all Clicks 10/13/2009
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=115210&lfe=1
I've long given up on page-views as a major metric. Now I have back-up for cutting clicks down to size. Upshot: Be careful what you measure.
How To Track Google Keyword Rankings In Google Analytics
http://www.ghacks.net/2009/09/12/how-to-track-google-keyword-rankings-in-google-analytics/
Awesome link track Organic Hits.
$A1 (position: $B2)
Twitter-Tools für den Profi | Tools, Twitter | Dr. Web Magazin
http://www.drweb.de/magazin/twitter-tools-profi-software/
by Dirk Metzmacher: Um die Arbeit mit dem Kommunikationsinstrument zu erleichtern, unterstützen uns Tools unter anderem bei der Analyse, dem Filtern nach Hash-Tags und Keywords, der Integration von Medien wie Fotos oder Videos sowie bei der Einbindung in die Website oder das Weblog.
TweetLevel
http://tweetlevel.edelman.com/
One tool for finding out how "influential" you are on Twitter.
The disturbing inaccuracy behind Google Analytics - iMediaConnection.com
http://www.imediaconnection.com/content/21144.asp
iMediaConnection.com
The predicable problem with bounces vs. visits. NB! Check the comments.
It is critical to know how any web metrics package calculates its numbers, even Google. You cannot assume, no matter how big the company, that the numbers will be correct.
Article about a flaw in how Google Analytics is counting its visits
MediaPost Publications 100 Ways To Measure Social Media 11/17/2009
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=117581
100 Ways To Measure Social Media - 11/17/2009
Useful WordPress Plugins for Statistics | WebDesignFan.com
http://webdesignfan.com/useful-wordpress-plugins-for-statistics/
11 Handy Tools for Websites Analysis
http://www.graphicrating.com/2009/06/29/11-handy-tools-for-websites-analysis/
Social Media Analytics: Twitter: Quantitative & Qualitative Metrics | Occam's Razor by Avinash Kaushik
http://www.kaushik.net/avinash/2009/11/social-media-analytics-twitter-quantitative-qualitative-analysis.html
Thought provoking article and some nice recommended LPI for measuring your Twitter influence
twitter analitics
Inside the Marketers Studio - David Berkowitz's Marketing Blog: 100 Ways to Measure Social Media
http://www.marketersstudio.com/2009/11/100-ways-to-measure-social-media-.html
a great list of ideas from David Berkowitz
At most of the events I've been to lately, measurement continues to be a hot topic. The first question that comes up is, "What can I measure?" That's where this cheat sheet can come in handy: a list of 100 thought-starters.
ViralHeat: Sophisticated Social Media Tracking on the Cheap
http://mashable.com/2009/07/07/viralheat/
Mashable article
Trend Tracker: Current and emerging Twitter trends presented to you by the forward-thinking Palm® Pre™.
http://www.palmtrendtracker.com/
excelente herramienta de trackeo de twitter
Aplicación simple e intuitiva que permite realizar un seguimiento en tiempo real de las tendencias en Twitter con dos particularidades: permite comparar el número de menciones de cada tag así como el origen geográfico de los mismos.
트위터를 이용한 이슈 트렌드
Permite ver la tendencia de uso de palabras en Twitter
High Performance Web Sites :: Google Analytics goes async
http://www.stevesouders.com/blog/2009/12/01/google-analytics-goes-async/
they
Google Code Blog: Google Analytics Launches Asynchronous Tracking
http://googlecode.blogspot.com/2009/12/google-analytics-launches-asynchronous.html
http://apps.asterisq.com/mentionmap/#
http://apps.asterisq.com/mentionmap/
"An exciting web app for exploring your Twitter network. Discover which people interact the most and what they're talking about. It's also a great way to find relevant people to follow."
Find people to follow on Twitter
see who mentions who in the twitterverse. No login reqd
New WordPress plugin: WP-Clickmap | Roger Stringer's Blog
http://www.rogerstringer.com/projects/wpclickmap
This little plugin will store each click made on pages of your site in a database, and from there, you’ll be able to go to your blog’s admin section and view the various pages. See what is popular with your visitors and what’s not.
Find out how folks are using your new theme and be able to determine what types of tweaks might need to be made to it with this extremely useful plugin.
This little plugin will store each click made on pages of your site in a database, and from there, you'll be able to go to your blog's admin section and view the various pages. See what is popular with your visitors and what's not. It's had some interesting results on the sites I've run it on so far, and wanted to share it here for people to download and play around with.
How to Gather and Use Twitter Metrics (with pictures) - wikiHow
http://www.wikihow.com/Gather-and-Use-Twitter-Metrics
Practical tips for using metrics to measure results on Twitter
Eureqa | Cornell Computational Synthesis Laboratory
http://ccsl.mae.cornell.edu/eureqa
Eureqa is a software tool for detecting equations and hidden mathematical relationships in your data. Its primary goal is to identify the simplest mathematical formulas which could describe the underlying mechanisms that produced the data. Eureqa is free to download and use. Below you will find the program download, video tutorial, user forum, and other and reference materials.
"Eureqa is a software tool for detecting equations and hidden mathematical relationships in your data."
Eureqa is a software tool for detecting equations and hidden mathematical relationships in your data. Its primary goal is to identify the simplest mathematical formulas which could describe the underlying mechanisms that produced the data. Eureqa is free to download and use.
It's just what I've always wanted! Thank you!
Uses GA to discover the most likely equation behind your pile of data. Very pretty.
Top 50 Twitter Tracking and Analytics Tools
http://www.honeytechblog.com/top-50-twitter-tracking-and-analytics-tools/
Good list of twitter analytics tools
Measuring Social Media Marketing
http://www.chrisbrogan.com/measuring-social-media-marketing/
In working with our various clients at New Marketing Labs, we like to start with measurement as it aligns to goals. We’re always excited that people want to work with us, but we also want to make sure their time isn’t wasted by simply “doing social media.”
Chris Brogan outlines interesting ideas - could help with future clients
Google Analytics Blog: More Enterprise-Class Features Added To Google Analytics
http://analytics.blogspot.com/2008/10/more-enterprise-class-features-added-to.html
Google Gadgets
Today at the eMetrics Summit in Washington, D.C., after months of development and testing, Avinash Kaushik, our Analytics Evangelist, unveiled the new functionalities that represent a major upgrade to Google Analytics. With these features, gradually being released in beta in all accounts, you'll gain much richer insights into your website traffic, and it'll be even easier to discover, create, and access the metrics important to you. They are (with more details below): Advanced Segmentation, Custom Reports, a data export API (private beta), integrated reporting for AdSense publishers (private beta), multi-dimensional data visualizations called "Motion Charts," and an updated user and administrative interface.
[N] 「Google Analytics完全解説」著者から聞いた知らないと損しそうな5つのTips!
http://netafull.net/lifehack/032908.html
Introducing Garb: Access the Google Analytics Data Export API with Ruby | Web Development Blog: Web Development Insights, Best Practices, Tips & Techniques : Viget Labs
http://www.viget.com/extend/introducing-garb-access-the-google-analytics-data-export-api-with-ruby/
Social Media Today | Top Tools for Social Media Monitoring
http://www.socialmediatoday.com/SMC/155299
Top Tools for monitoring social media by Marshall Spender. This was a follow up on Dave Chaffey's post on "Online brand reputation or listening software - a review of 26 tools". I did not go through the top tools, for a later time.
12/10/09
http://www.axiis.org/examples/BrowserMarketShare.html
http://www.axiis.org/examples/BrowserMarketShare.html
a nice browser market share time-line visualization!
Easy statistics for AdWords A/B testing, and hamsters
http://blog.asmartbear.com/easy-statistics-for-adwords-ab-testing-and-hamsters.html
Normally a formal statistical treatment would be too difficult, but I'm here to rescue you with a statistically sound yet incredibly simple formula that will tell you whether or not your A/B test results really are indicating a difference.
Search Engine Optimization (SEO) Toolkit - ScottGu's Blog
http://weblogs.asp.net/scottgu/archive/2009/12/15/search-engine-optimization-seo-toolkit.aspx
ASP.NET, Visual Studio, ASP.NET 2.0, .NET
35 social media KPIs to help measure engagement | Blog | Econsultancy
http://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement
Way of "measuring" impact?
A good laundry list of potential measurements for a social media program
A list of social interaction metrics / KPIs 1. Alerts (register and response rates / by channel / CTR / post click activity) 2. Bookmarks (onsite, offsite) 3. Comments 4. Downloads 5. Email subscriptions 6. Fans (become a fan of something / someone) 7. Favourites (add an item to favourites) 8. Feedback (via the site) 9. Followers (follow something / someone) 10. Forward to a friend 11. Groups (create / join / total number of groups / group activity) 12. Install widget 13. Invite / Refer 14. Key page activity 15. Love / Like this 16. Messaging 17. Personalisation 18. Posts 19. Profile 20. Print page 21. Ratings 22. Registered users 23. Report spam / abuse 24. Reviews 25. Settings 26. Social media sharing / participation 27. Tagging 28. Testimonials 29. Time spent on key pages 30. Time spent on site 31. Total contributors 32. Uploads 33. Views 34. Widgets 35. Wishlists
measure engagement
KPIs rather than looking for ROI of social media engagement
Ad.ly Analytics - Understand Your Followers
http://analytics.ad.ly/
Herramienta que reporta cifras y analisis alrededor de la cuenta del twitter.
Perfil de tus seguidores. De pago
I'm just trying this out now to see what I think...you may want to check it out, too.
Herramienta para analizar a tus followers.
5 Awesome Tools To Track Trends On Twitter – What do YOU use? | Blog of Mr. Tweet
http://blog.mrtweet.net/5-awesome-tools-to-track-trends-on-twitter-what-do-you-use
5 Awesome Tools To Track Trends On Twitter http://bit.ly/EiiKe [from http://twitter.com/FelipeMorales/statuses/2048717735]
Average Twitter user has 126 followers, and only 20% of users go via website | Technology | guardian.co.uk
http://www.guardian.co.uk/technology/blog/2009/jun/29/twitter-users-average-api-traffic
RT @mikecane: Average Twitter user has 126 followers, and only 20% of users go via website http://tinyurl.com/m9osu5 [from http://twitter.com/jhelmus/statuses/2392524076]
RT @suryasnair: RT @JesseNewhart: Average Twitter user has 126 followers, and only 20% of users go via website http://bit.ly/19dsHV [from http://twitter.com/mikkokiviniemi/statuses/2389322147]
Sono decisamente sopra la media (165)
13 Essential Social-Media 'Listening Tools' : MarketingProfs Articles
http://www.marketingprofs.com/9/essential-social-media-listening-tools-mcdaniel.asp
You're a marketer who's hip to the idea of social media: You have a blog for your company or client, you know Facebook inside and out, and you can Tweet with the best of them. So you've got the communicating part down pat. But the big question is, Are you listening? If you have customers, chances are they're talking about you to their friends, to their coworkers, and to anyone else who will listen. Here are some of the top tools for listening to and monitoring the online chatter about your brand:
SnapAds | Display Ad Optimization
http://www.snapads.com/
Wow.
service that effectively combines the theory of natural selection with banner ads - with very impressive results.
Weebly product that optimizes ads based on genetic algorithms.
Diving deep into user behavior with Google Analytics, Event Tracking, and jQuery
http://briancray.com/2009/12/29/understanding-user-behavior-google-analytics-event-tracking-jquery/
by @briancray
In a default Google Analytics setup, the information you have about your users’ navigation behaviors and preferences is limited to which pages they viewed and where they came from. But what does that really tell you about how your users behave inside your web pages? Not much, and that’s where all the juicy behavioral insight comes from.
Free Online Resources for the Digital Enterprise - WebMama
http://www.webmama.com/search-marketing-resources/index.htm
Barbara Coll, founder of WebMama.com. recommends these tools, blogs, and sites for your SEO, SEM, Internet and pay per click marketing strategies. Keep up to date on the dynamic SEM world.
Active Facebook Users By Country - O'Reilly Radar
http://radar.oreilly.com/2009/04/active-facebook-users-by-country-200904.html
Since I last posted numbers on Facebook's user base six week ago, the company has added close to 20 million active users. I've had a few requests for detailed numbers by country so I quickly assembled an update. Among countries with at least a million users, the fastest-growing are Indonesia and the Philippines.
Get A Yardstick | Altitude Branding | Brand Elevation through Social Media
http://altitudebranding.com/2009/03/get-a-yardstick/
Fostering human relationships between customers and businesses is immeasurable, but important!
Effective Analytics Measure Altitude Branding
Ah, measurement. How we love to have a gauge of whether what we’re doing is working or not. No more telling me that you can’t measure the impact of social media. Here’s a pile of metrics you can consider. Try benchmarking them before you start your online outreach or community efforts, and tracking them throughout and after.
Google Analytics vs XiTi: cómo miden el origen de las visitas « Blog de François Derbaix
http://francoisderbaix.com/2009/02/17/google-analytics-vs-xiti-como-miden-el-origen-de-las-visitas/
ero NO afecta exclusivamente al tráfico que llega desde Google sino a cualquier sistema taggeado. Es decir, afecta a SEO, SEM pero también a cualquier click en un link externo, en yahoo search, en tu newsletter (si la taggeas), etc. Lo que hace es que el tráfico directo no lo cuenta como directo si en los últimos 30 días has accedido a la misma web por algún otro medio no directo y asigna las visitas directas (y conversiones) al último canal NO directo por el que llegaste. Esa duración de 30 días de la cookie de GA es
An Introduction to Website Split Testing
http://sixrevisions.com/user-interface/an-introduction-to-website-split-testing/
Website optimization
Just about every aspect of a website can be split-tested. Split testing involves a single element of a page being changed at one time. A different type of split testing is sometimes used to achieve faster improvements with a shorter number of tests; multivariate testing. In this type of testing, multiple variables are changed within a single web page. So, rather than having multiple versions of the same page, multivariate testing rotates different elements on the same page, for example, the headline, the call-to-action, the image and the opening paragraph. The advantage with multivariate testing is that you can find the optimum combination of website elements in a shorter space of time and achieve significant improvements in the website’s performance; the disadvantage is that it takes a considerable amount of traffic to get accurate results. For most websites, A/B split testing will be the optimum method of improving a website’s conversion rate over time.
アクセス解析を使ってサイトの課題を発見する12のステップ - リアルアクセス解析
http://d.hatena.ne.jp/ryuka01/20100111/p1
Blah..Blah..Blog..Rantings by Merle: "Are Your Ears Burning?- 20 Tools for Tracking Social Media Marketing"
http://mcpromotions.blogspot.com/2010/01/your-ears-burning-20-tools-for-tracking.html
20 Tools for Tracking Social Media Marketing"
Blah..Blah..Blog..Rantings by Merle: "Are Your Ears Burning?- 20 Tools for Tracking Social Media Marketing"
Some of the measuring and tracking tools at our disposal. "Online reputation management" tools, as they're often referred to, will help us to define keywords, or phraseswe you wish to track and then watches for any mention of our company name, products, or services.
how to measure traffic
Twitter解析ツール15種比較レビュー - リアルアクセス解析
http://d.hatena.ne.jp/ryuka01/20100104/p1
The Google Analytics Cheatsheet | Internet Marketing Strategy: Conversation Marketing
http://www.conversationmarketing.com/2010/01/google-analytics-cheatsheet.htm
I'm an idiot. Last week, someone commented on a post I wrote for SEOMOZ's YouMOZ service that they'd like a Google Analytics Cheatsheet. I wrote back "OK, I'll do it." Guess what? Google Analytics has a ton of features. And even more tricks and hacks that folks have developed over the years. So this 2-page cheat sheet, which took 3 days and nights to pull together, is a tiny sliver of the whole system. But it does cover the stuff that I'd want my staff to use. You can download it for free, no strings attached: Version with links: The Google Analytics Cheatsheet Printer-friendly version: The Google Analytics Cheatsheet, Printer Friendly
WooRank | Website analysis tool
http://www.woorank.com/
eines per optimització SEO. Molt bo.
http://loogic.com/woorank-te-ayuda-a-analizar-tu-web/
Get personalized marketing tips to improve your website and drive more traffic.
Analizador de webs
análisis de web
Web que te analiza tu página web
Top Tools For Tracking Topics on the Web
http://www.readwriteweb.com/archives/top_tools_tracking_topics.php
Tracking topics on the Web can be a painful process, due to the amount of noise and difficulty of filtering it. So to help you out, we've selected and categorized the leading topic-tracking tools. This is based on the discussion that arose from our earlier post about topic feeds, which are RSS feeds for keywords or phrases. During the process of analyzing these topic tracking tools, we discovered - to our surprise - that not many of these services output results as RSS. Some of the leading apps in this field require users to visit their service. With that in mind, here is our full list and analysis.
Tracking topics on the Web can be a painful process, due to the amount of noise and difficulty of filtering it. So to help you out, we've selected and categorized the leading topic-tracking tools. This is based on the discussion that arose from our earlier post about topic feeds, which are RSS feeds for keywords or phrases. During the process of analyzing these topic tracking tools, we discovered - to our surprise - that not many of these services output results as RSS. Some of the leading apps in this field require users to visit their service. With that in mind, here is our full list and analysis.
Top Tools For Tracking Topics on the Web
Unleashing the Power of Website Analytics
http://sixrevisions.com/usabilityaccessibility/unleashing-the-power-of-website-analytics/
Uma aula sobre análise de relatórios de acesso (Bounce Rate, Conversion Rate, etc)
Med hjälp av statistik går det att bevisa vadsomhelst brukar man ju säga, men faktum är att statistik för din webbsida också kan hjälpa dig att förbättra den. Det förutsätter att du vet hur du ska tolka statistiken och hur du ska ta till dig av den. I den här artikeln får du hjälp med tips på olika statistikverktyg att använda dig av och hur du genom statistiken kan analysera vad du ska förbättra på din sajt för att
Analytics
3 New Ways to Measure the Social Web
http://mashable.com/2010/02/02/social-analytics/
Tim Trefren is one of the founders of Mixpanel, Inc. a real-time analytics service that helps companies understand how users behave with web applications
Asynchronous Tracking - Google Analytics - Google Code
http://code.google.com/apis/analytics/docs/tracking/asyncTracking.html
7 Tools You Should Be Using For Better Web Designs
http://sixrevisions.com/web_design/7-tools-you-should-be-using-for-better-web-designs/
7 Good UI design tools, and testing
20 Fantastic Usability & Conversion Analysis Tools | Spyre Studios
http://spyrestudios.com/usability-conversion-analysis-tools/
The Man Who Looked Into Facebook's Soul
http://www.readwriteweb.com/archives/facebook_user_data_analysis.php
Successful Strategies For Selling Ad Space On Low-Traffic Websites - Smashing Magazine
http://www.smashingmagazine.com/2010/02/12/successful-strategies-for-selling-ad-space-on-low-traffic-websites/
info about how to manage ads on your site: resources, sites, info and links.
Smashing Magazine article
» Google Analytics for Facebook Fan Pages - PHP, Web and IT stuff
http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/
» Google Analytics for Facebook Fan Pages - PHP, Web and IT stuff
Google analytics about Facebook Fan Pages
We launched our Facebook fan page earlier this month and as with all Facebook pages only Facebook Insights program is available to page administrators.
No Accounting For Startups « Steve Blank
http://steveblank.com/2010/02/22/no-accounting-for-startups/
I completely agree here with Steve's comments on what matters when measuring startups, and it's not balance sheets and income statements
Startups that are searching for a business model need to keep score differently than large companies that are executing a known business model. Yet most entrepreneurs and their VC’s make startups use financial models and spreadsheets that actually hinder their success.
to read
Four Ways of Looking at Twitter - Research - Harvard Business Review
http://blogs.hbr.org/research/2010/02/visualizing-twitter.html
I'm very much a visual learner, so I'm a sucker for data visualization tools. Here's a cool take on the subject in relation to Twitter activity. Before you roll your eyes and groan, check it out first.
Nice visualizations
Twitter visualization tools and tips
Multivariate testing, A/B split testing and landing page optimization software reviews | Which Multivariate?
http://www.whichmvt.com/
Here's what to do: Discover how multivariate testing can increase your profits...then compare software tools using the comparison chart below. Be warned, though: this chart doesn't tell the whole story. Find out the reality of what the software is like, by reading the descriptions and user reviews of it. And, once you've used the software yourself, please come back to submit a review of it.
By http://bit.ly/Tweets2Delicious
The Missing Google Analytics Manual
http://www.bryaneisenberg.com/2010/02/the-missing-google-analytics-manual/
Google has done a fabulous job putting together learning materials for their Google Analytics IQ Lessons – where you can follow the lessons in order to pass their GA IQ individual certification test. But the following will help you get the most out of your Google Analytics with this collection of links to implement, configure and get insights from Google Analytics. Initial Setup of Google Analytics Google Analytics Setup Checklist Google Analytics IQ Lessons from Google’s Conversion University with videos A Video Tutorial to Google Analytics Setup Google’s Support Installation Guide How to speed up your website when using Google Analytics 8 Stupid Things Webmasters Do To Mess Up Their Analytics Google Analytics Custom Variables Overview How to Link Google Analytics to your AdWords Account Video: How to Setup Google Analytics with Flash Google Analytics within Flex/Flash Applications Tools to Be Sure Your Website Is Tagged Properly SiteScan for Google Analytics Web Analytic
Information Gathering: a Roundup of UX Applications | UX Booth
http://www.uxbooth.com/blog/information-gathering-a-roundup-of-ux-applications/
Eine Sammlung von Webapps zum Tracken von Nutzerverhalten, Bewertungen, Meinungen (Heatmap, Mouse-Heatmap, Clickmap, Umfrage, ...)
Social Media Today | The 10 Social Media Metrics Your Company Should Monitor
http://socialmediatoday.com/SMC/177448?utm_source=smt_newsletter&utm_medium=email&utm_campaign=newsletter
The 10 Social Media Metrics Your Company Should Monitor
http://www.socialtimes.com/2010/02/social-media-metrics/
Social Media Today | The 10 Social Media Metrics Your Company Should Monitor
http://socialmediatoday.com/SMC/177448
How to measure ROI from social media campaign
ROI: How to Measure Return on Investment in Social Media
http://www.briansolis.com/2010/02/roi-how-to-measure-return-on-investment-in-social-media/
Great insights on Social media & ROI http://ow.ly/1a70E [from http://twitter.com/LauraleeGuthrie/statuses/9498298453]
ROI: How to Measure Return on Investment in Social Media
Return on engagement – the duration of time spent either in conversation or interacting with social objects, and in turn, what transpired that’s worthy of measurement. Return on participation – the metric tied to measuring and valuing the time spent participating in social media through conversations or the creation of, social objects. Return on involvement – similar to participation, marketers explored touchpoints for documenting states of interaction and tying metrics and potential return of each. Return on attention – In the attention economy, we assess the means to seize attention, hold it and as such measure the responses activities that we engender. Return on trust – A variant on measuring customer loyalty and the likelihood for referrals, a trust barometer establishes the state of trust earned in social media engagement and the prospect of generating advocacy and how it impacts future business.
Handy Tools and Tips for E-Commerce Websites - Smashing Magazine
http://www.smashingmagazine.com/2010/03/06/23-tools-and-tips-for-any-ecommerce-website/
Google - public data
http://www.google.com/publicdata/home
The Google Public Data Explorer makes large datasets easy to explore, visualize and communicate. As the charts and maps animate over time, the changes in the world become easier to understand. You don't have to be a data expert to navigate between different views, make your own comparisons, and share your findings. Explore the data Students, journalists, policy makers and everyone else can play with the tool to create visualizations of public data, link to them, or embed them in their own webpages. Embedded charts and links can update automatically so you’re always sharing the latest available data.
Social Media Today | The top ten Twitter statistics and analytics tools
http://www.socialmediatoday.com/SMC/165191
not checked yet but popular topic
アメブロのPVが界王拳並みな件 - カイ士伝
http://blogging.from.tv/wp/2009/04/29/2046
ameブロのPVカウントは・・・
新着エントリーをロボットでクロールしてたりとか諸々で、analyticsと比較して3倍くらい差が出るよ。という話。
すごいねwwアメブロ
10 Useful Website Analytics Tools | Tools
http://webdesignledger.com/tools/10-useful-website-analytics-tools
รวม 10 อุปกรร์ ทำ Analytics
10 Useful Website Analytics Tools
10 (เว็บ)เครื่องมือออนไลน์ไว้เช็กสถิติ-Analytics เว็บ
9 Plugins Your Clients Will Love For Their WordPress Website | FreelanceFolder
http://freelancefolder.com/9-plugins-your-clients-will-love-for-their-wordpress-website/
By http://bit.ly/Tweets2Delicious
This Machine Eats Tweets: The System Behind @Comcast and Others - ReadWriteWeb
http://www.readwriteweb.com/archives/this_machine_eats_tweets_the_system_behind_comcast.php
notes on how brands are using twitter analytics and CRM to manage cust service. Mentions Radian6 and WebTrends. Dell VP of Community has a 45 person team
use.. or misuse of social marketing
It turns out though, that far more than that was happening behind the scenes. An extensive machinery of tracking, delegation and analysis stood between Bill and my little Twe
Radian6 system and others - how social media monitoring works at large companies (with one screenshot of radian6)
Using Analytics To Measure SEO Success
http://searchengineland.com/using-analytics-to-measure-seo-success-17770
I’ve previously discussed why rankings are a poor measure of success, but only touched upon how to instead use web analytics to measure SEO success. My hope is that once you have a good grasp of what to review and how to use that info, you’ll be more inclined to wean yourself (and your clients) off rankings reports once and for all!
How to Increase Conversions on any Website in 45 Minutes
http://sixrevisions.com/usabilityaccessibility/how-to-increase-conversions-on-any-website-in-45-minutes/
read this
Google Analytics in Depth: Goals and Funnels
http://sixrevisions.com/tools/google-analytics-in-depth-goals-and-funnels/
Google Analyticsを導入したらやっておきたい簡単で便利な設定集 | ウェブ力学
http://m-ishikawa.com/blog/2010/03/15/1175/
2010.03.15
基本設定。
Google Analytics
Foursquare Introduces New Tools for Businesses - Bits Blog - NYTimes.com
http://bits.blogs.nytimes.com/2010/03/09/foursquare-introduces-new-tools-for-businesses/
Foursquare, a location-based facebook and myspace, intends to disperse a free of charge analytics application and dash panel inside the forthcoming days that will allow business people entry to an array of information and also figures regarding guests thus to their organizations.
Foursquare, a location-based myspace and facebook, intends to disperse a free stats instrument along with dash in the forthcoming weeks that could give companies usage of an array of info along with statistics about site visitors thus to their shops.
Foursquare, a location-based facebook and myspace, plans to deliver a free analytics tool and also dash panel in the arriving months that will give business owners access to an array of info as well as data regarding guests for their institutions.
Foursquare, a location-based social network, intends to deliver a free analytics device and also dash within the forthcoming days that could offer companies access to a range of information and statistics regarding site visitors recommended to their establishments.
Foursquare, a location-based myspace or facebook, plans to disperse a totally free statistics application and also instrument cluster in the forthcoming several weeks which will provide business people access to a variety of data as well as data about website visitors thus to their shops.
Foursquare, a location-based social network, intends to distribute a free stats tool and also dash inside the forthcoming several weeks that may offer business people entry to a range of information and data concerning site visitors thus to their institutions.
Foursquare, a location-based myspace or facebook, plans to send out a no cost stats device and dashboard inside arriving days which will offer business owners use of a variety of details along with statistics concerning site visitors to their establishments.
8 Easy Twitter Monitoring Ideas | Social Media Examiner
http://www.socialmediaexaminer.com/8-easy-twitter-monitoring-ideas/
Social Media Examiner / 08.03.10
4 Ways To Monitor Your Facebook Page Traffic
http://www.allfacebook.com/2010/03/facebook-page-traffic/
Facebook Insights, Google Analytics, Webtrends, and CoreMetrics
eBay’s two enormous data warehouses | DBMS2 -- DataBase Management System Services
http://www.dbms2.com/2009/04/30/ebays-two-enormous-data-warehouses/
trics on eBay’s main Teradata data warehouse include: * >2 petabytes of user data
Millions of queries per day
Statistieken over de databaseverwerking van ebay
Building SEO optimised Django web applications — The Uswaretech Blog - Django Web Development
http://uswaretech.com/blog/2008/10/building-seo-optimised-django-web-applications/
Using Django's built in tools for performing SEO. Including pinging Google when site content has changed.
The No-Stats All-Star - NYTimes.com
http://www.nytimes.com/2009/02/15/magazine/15Battier-t.html
[[* Player 2.0, uses stats to guide play; problem of selfishness in basketball v baseball *]]
Fantastic story featuring an underdog bball star, advanced data analysis and great questions about whether our sports statistics really measure greatness.
How to Add Google Analytics to Your Facebook Fan Page | Social Media Examiner
http://www.socialmediaexaminer.com/how-to-add-google-analytics-to-your-facebook-fan-page
10 Social Media Monitoring / Analytics tools for Measuring Social Media
http://www.dailybloggr.com/2010/03/social-media-monitoring-analytics-tools/
Social Media ROI ? That's a weird term to many of us, right ? Many think that there is no ROI to Social Media, and while this topic is up for debate, I'm saying
social media analytics tools
nirosha
Google Analytics以上の超強力なリアルタイムアクセス解析ができる「Woopra」を試しに使ってみました - GIGAZINE
http://gigazine.net/index.php?/news/comments/20100324_woopra/
通常のアクセス解析はある程度時間が経過してからでないとその結果がわからないため、「まさに今!このページがヒットしている!」というのがわかりにくいのですが、この「Woopra」というアクセス解析サービスはとんでもないリアルタイム性がウリとなっており、誰かが訪問しに来たら即座にわかるようになっています。 リアルタイムアクセス解析を最大限活用するため、ブラウザ経由での利用だけでなく、Javaをベースとして作られたWindows・Mac・Linux対応の専用ソフトがあり、来訪者にタグ付けして個別に追跡、IPアドレスなどあらゆる条件で絞り込めるクイックフィルタ、誰がどこから来たのかすぐにわかるマップ、特定の条件のユーザーが来たらポップアップしたり音を鳴らして知らせてくれる機能などなどを搭載。そのすべてがリアルタイムに刻一刻と変化して最新の情報を教えてくれます。Google Analyticsで実現している機能はほぼすべて網羅しており、情報も非常に見やすく詳細、なおかつ使い勝手もよく、複数サイトへの設置もカンタンです。 というわけで、実際に「Woopra」のリアルタイムアクセス解析の威力がどれほどのモノなのかがよくわかるムービーや使い方の徹底解説などは以下から。
Woopraのお試し
IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV
http://www.techcrunch.com/2009/03/30/iab-reports-internet-advertising-grew-10-percent-last-year-outpacing-tv/
Very important document
Statistik der Werbeausgaben
IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV
Analyzing the Design of Websites: Apple, Microsoft & 37 Signals | Our Blog | Box UK
http://www.boxuk.com/blog/analyzing-the-design-of-websites
Analisi del design delle HOME PAGE si Apple, Microsoft e 37 Signals
アップルとマイクロソフトとかのサイトデザイン分析
Apple, MSのサイトデザインを分析比較
hackaddict.net: Track Craigslist Page Views
http://hackaddict.blogspot.com/2008/10/track-craigslist-page-views.html
tutorial on how to add bit.ly to craigslist to view the stats of visits
ClickTale Blog » 8 Brilliant Tips That Boost Conversions
http://blog.clicktale.com/2009/06/04/8-brilliant-tips-that-boost-conversions/
So remember: 1. Fantastic visuals grab visitors attention 2. Great headlines encourage action 3. Float your best content to the top 4. Make important content stand out 5. WIIFM 6. Fewer questions boost conversions 7. Run usability tests 8. Test, repair, and retest
Based on the feedback of many of our customers, as well as our own experiences, we have prepared a set of 8 ‘best practices’ to help you boost conversion rates and improve site usability.
10 signs you don't understand web analytics - iMediaConnection.com
http://www.imediaconnection.com/content/23436.asp
Useful info for MKT571 and MKTTM571 students.
What Brands Want From A Twitter Client « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
http://www.web-strategist.com/blog/2009/05/31/what-brands-want-in-a-twitter-client
Brands and twitter again
Tools and Metrics You Need to Measure and Monitor Social Media Success
http://www.jmorganmarketing.com/tools-metrics-measure-monitor-social-media-success/
If you want to be able to track the success of a social media campaign (and for that matter any online marketing campaign) you have to benchmark and measure
Keep in mind that there plenty of other things to measure that don’t have a specific quantifiable number, however the focus of this post is just on quantifiable metrics and the tools to measure those metrics.
9 Ways To Improve the SEO of Every Website You Design
http://sixrevisions.com/web_design/improve-seo-website-design/
un articulo sobre SEO
Search Engine Optimization tips made simple.
あなたは何を作る?Google Analytics APIが遂にリリース! - IDEA*IDEA ~ 百式管理人のライフハックブログ ~
http://www.ideaxidea.com/archives/2009/04/google_analytics_api.html
なんか怖いような気がしなくもない。うーん。
10 Essential Social Media Tools for B2B Marketers
http://mashable.com/2010/04/08/b2b-marketing-tools/
Pak vás možná zaujmou tipy na vhodné nástroje pro sociální média
navflow
http://navflow.com/
Herramienta para test de navegación rápidos en páginas web
モックアップのユーザビリティーをテストできるサイト
test de usabilidad que los diseñadores web
How Many People Actually Use Twitter?
http://mashable.com/2009/04/28/twitter-active-users/
As you no doubt have heard, Twitter’s traffic is growing at an incredible rate – the most recent numbers we’ve seen show that the microblogging service
Understanding Web Operations Culture - the Graph & Data Obsession - O'Reilly Radar
http://radar.oreilly.com/2009/02/webops-culture-graphs-data-obama-lastfm.html
One of the most interesting parts of running a large website is watching the effects of unrelated events affecting user traffic in aggregate. Web traffic is something that companies typically keep very secret, and often the only time engineers can talk about it is late at night, at a bar, and very much off the record. There are many good reasons for keeping this kind of information confidential, particularly for publicly traded companies with complicated disclosure requirements. There are also downsides, the biggest being that is difficult for peers to learn from each other and compare notes. John Allspaw recently created a WebOps Visualizations group on Flickr for sharing these kinds of graphs with the confidential information removed. Here’s an example of a traffic drop seen both by Flickr & by Last.FM that coincided with President Obama’s inauguration.
all stats and graphs are fantastic. Whatever they are for.
オバマ宣誓中のネット活動可視化。
Comparison of traffic at Flickr, Google, Twitter, last.fm during the Obama inauguration. "One of the most interesting parts of running a large website is watching the effects of unrelated events affecting user traffic in aggregate."
dataporn webtraffic
zahlenfutter und die verbildlichung davon. rund um die amtseinführung von barack obama
PR Squared: ROI for Social Media Marketing: It's Complicated
http://www.pr-squared.com/2008/11/roi_for_social_media_marketing.html
Facebook Growth Explodes, Site Reaches 140 Million Active Users - ReadWriteWeb
http://www.readwriteweb.com/archives/facebook_growth_explodes.php
Traffic and engagement statistics from Facebook in December 2008.
If there's any doubt that Facebook is rapidly becoming the next big thing in social networks, you only need look at their recent statistics. According to new reports, ...
Avec quelques 140 millions d'utilisateurs actifs, Facebook est le succès de 2008. Retour en chiffre sur le succès de l'année !
Web Analytics for Social Media - ClickZ
http://www.clickz.com/3632960
Everything you learned about Web analytics three years ago is now wrong. What to measure in social media.
Web analytics, like much of the marketing world, has tended to focus on the short term, measuring marketing to do better marketing. But social media is different than transaction, and it calls for a different approach to measurement
"It's great to monitor online activity, better to develop reporting around online activity, and better yet to engage customers in their native online habitats."
via jay goulart
The Formula for Effective Facebook Ads [REPORT]
http://mashable.com/2010/04/20/nielsen-facebook-ad-report/
The Formula for Effective Facebook Ads [REPORT] http://bit.ly/96nOt6
SEOmoz | 30 SEO Problems & the Tools to Solve Them (Part 2 of 2)
http://www.seomoz.org/blog/30-seo-problems-the-tools-to-solve-them-part-2
Last November, I authored a popular post on SEOmoz detailing 15 SEO Problems and the Tools to Solve Them. It focused on a number of free tools and SEOmoz PRO tools. Today, I'm finishing up that project with a stab at another set of thorny issues that continually confound SEOs and how some new ...
Google Local Lures Small Businesses With Their Own Web Dashboard
http://www.techcrunch.com/2009/06/01/google-local-lures-small-businesses-with-their-own-web-dashboard/
Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results). To entice them, starting tomorrow it will give local businesses in the real world with physical addresses a free dashboard akin to what Websites get for free with Google Analytics (see screenshot above). Except that it will show stats such as how many times their business comes up as a search result, how often people click through, as well as how many times people generate driving directions to their business son Google Maps and where those people come from.
Google veut inciter les entreprises à prendre en charge leurs listings de recherche dans Google Maps et les autres services géolocalisés, via le lancement d'un nouveau produit, Google Local Business center. Pas encore d'intégration avec Google Adwords mais c'est surement la prochaine étape : "The other benefit to Google is that the more that small businesses can measure the impact of search, the more likely they will be to buy search ads. The dashboard shows the top search queries that result in a business’ listing showing up. The next obvious step is to start buying those keywords or optimize a business’ site to make sure they are on the page. "
Green markers that show how many clicks for Driving Directs happened in this area. Free analytic program from Google
use for each biz idea. helps with search google
GReader share: Google Local Lures Small Businesses With Their Own Web Dashboard http://ow.ly/ayc9 [from http://twitter.com/webbstrategi/statuses/2001202908]
Conversation Agent: 63 Twitter Tools and One Word of Advice
http://www.conversationagent.com/2009/06/62-twitter-tools-and-one-word-of-advice.html
63 twitter tips on using twitter better
"Conversation Agent: 63 Twitter Tools and One Word of Advice" http://j.mp/bUkrh0
There are countless tools for Twitter. Looking for a big roundup? This post provides an excellent overview of some of the most popular.
Google Analytics | Application Gallery
http://www.google.com/analytics/apps/
Galería de aplicaciones para Google Analytics
Interesting: Google Analytics Gets More Moduler:-Announcing the Google Analytics App Gallery http://bit.ly/cvy3sl Via @beebow & @aimclear
mnutt/hummingbird @ GitHub
http://mnutt.github.com/hummingbird/
Real-time web analytics (tracking pixels). Based on node.js & MongoDB
Real time stats? Can we get something more interesting that page views? (Either way, looks pretty cool. Too bad it's just in WebKit browsers for now...)
nice: Real time web traffic visualization with Hummingbird http://j.mp/hmngbrd
Social Page Evaluator
http://evaluator.vitrue.com/
33 Free Trend Tracking Tools | Traffikd
http://traffikd.com/resources/trend-tracking-tools/
RSSmeme RSSmeme shows popular blog posts that have been shared.
tracking trends on social media - a wide variety of tools to help you out
Trend Tools!!
「膨大なデータを分析して見えてくること」ニコニコ動画データ分析研究発表会:CodeZine
http://codezine.jp/article/detail/3516
「ニコニコ動画のデータの収集方法や分析結果を発表する」―25日にGLOCOM国際大学にて「ニコニコ動画データ分析研究発表会」が開催された。
On Twitter, Followers Don't Equal Influence - Research - Harvard Business Review
http://blogs.hbr.org/research/2010/05/influence-and-twitter.html
On Twitter, Followers Don't Equal Influence - Research - Harvard Business Review http://ow.ly/1MBcN
It could be that Twitter research is popular because Twitter data is free and so accessible. That's okay. Gift horses are just as good for riding. The best, latest entry in Twitter research is the handiwork of Meeyoung Cha from the Max Planck Institute for Software Systems in Germany. (Co-authors are: Hamed Haddadi, Royal Veterinary College, University of London; Fabricio Benevenuto, Federal University of Minas Gerais, Brazil and Krishna P. Gummadi, also from Max Planck Institute.)
The number of followers of a Tweeter is largely meaningless, says Meeyoung Chaa from the Max Planck Institute for Software Systems in Germany. After looking at data from all 52 million Twitter accounts (and, more closely, at the 6 million "active users"), Cha says, "Popular users who have a high indegree [number of followers] are not necessarily influential in terms of spawning retweets or mentions".
Harvard Biz Review: On Twitter, Followers Don't Equal Influence http://bit.ly/c3Qvv0 (via @Vocus)
Your results seem to suggest that number of followers does not equal influence and that other factors show that number of follows is in fact a bad indicator of actual influence. That would mean those companies both marketing techniques to increase followers, and the ones paying tweeters with large numbers of followers, are in the wrong business.
he number of followers of a Tweeter is largely meaningless, and Cha, after looking at data from all 52 million Twitter accounts (and, more closely, at the 6 million "active users") seems to have proven Avnit right. "Popular users who have a high indegree [number of followers] are not necessarily influential in terms of spawning retweets or mentions," she writes.
Top Five Twitter Analytical Tools
http://inventorspot.com/articles/top_five_twitter_analytical_tools_29218
List of five great Twitter analyzer tools
How to Use Google Analytics to Get a Better Picture of Your Twitter Traffic : Codswallop
http://www.cogniview.com/convert-pdf-to-excel/post/twitter-traffic-analytics/
This one walks you through setting up campaigns in Google Analytics to track the success of your Twitter efforts.
Method to create 'campaign' urls and post them to twitter, then use Google Analytics to track their activity
An obvious return on investment is more people reading your tweets and as a consequence checking out your website. This certainly does work, but apart from a gut feel that you are gaining visibility, how do you know exactly what you are doing is working, and in particular, the specific attempts that worked and those that fell flat?
Google Analytics for Flash: Welcome to the Engagement Era
http://mashable.com/2008/11/17/google-analytics-for-flash/
The explosion of Flash content like widgets has created several complex problems, like how to index it in search engines, how to make it work on mobile, and how to track it. The latter is being addressed today at Adobe Max, where Google (Google) is announcing Analytics Tracking for Flash, which will let publishers track metrics for their flash applications from within Google’s popular stats package.
Pro Tools for Social Media Monitoring and Analysis: Sysomos Launches MAP and Heartbeat
http://www.readwriteweb.com/archives/pro_tools_for_social_media_sysomos_launches_map_and_heatbeat.php
Very good offering of social media analytics
Both MAP and Heartbeat are surfing the current wave of enthusiasm for the real-time web, and MAP's crawlers index an enormous number of blog posts, forum posts, news reports, and tweets every hour.
MAP is a powerful and flexible analysis tool. It gives its users the ability to research any topic on blogs, social media sites, and in traditional news media reports.
How To Track Ajax And Flash Pageviews In Google Analytics?
http://www.webresourcesdepot.com/how-to-track-ajax-and-flash-pageviews-in-google-analytics/
now track ajax & flash pageviews with Google analytics! http://budurl.com/s4ws [from http://twitter.com/LauraleeGuthrie/statuses/982935212]
pageTracker._trackPageview("/pagefilename1" );
Blog de tecnologia. Esse link se refere a um post sobre flash e analytics.
How To Track Ajax And Flash Pageviews In Google Analytics?
Graph Visualization for Apache log files | Oleg Burlaca's Blog
http://www.burlaca.com/2009/01/graph-visualization-apache-logs/
Graph Visualization for Apache log files
5 warning signs: Does A/B testing lead to crappy products? | Futuristic Play by @Andrew_Chen
http://andrewchenblog.com/2009/03/02/does-ab-testing-lead-to-crappy-products/
1. Risk-averse design 2. Lack of cohesion 3. Quitting too early 4. Customer hitchhiking 5. Metrics doesn’t replace strategy
Decent A/B article that discusses the local/global maxima issue I've often talked about
a/b testing has shortcomings- be aware of them when doing product design.
need to read but the title seems interesting
Good warnings for A/B testing
Researcher Claims “Attention Spirals” Hold Key To Predicting Success Of YouTube Videos
http://www.techcrunch.com/2008/11/18/researcher-claims-attention-spirals-hold-key-to-predicting-success-of-youtube-videos/
Riley Crane claims every time a YouTube video turns into a hit, the development takes the form of an “attention spiral”, a geometric pattern that partly follows physical laws. He discovered that a decrease of popularity with certain videos, for example, can be explained through methods usually utilized in modeling the aftershocks of earthquakes. He believes social systems on the web follow the rules of physics and can therefore be analyzed mathematically.
Interesting perspective on the spread of information online. Curious how this fits with current social network research
Riley Crane, an American post doctoral fellow currently researching at the Chair of Entrepreneurial Risks at ETH university in Zurich/Switzerland, says he has the answer: According to him, the success of online videos can be explained with physics.
Google Analytics API Now In Public Beta, Desktop Reporting Takes Stats Offline
http://www.techcrunch.com/2009/04/21/google-analytics-api-now-in-public-beta-desktop-reporting-takes-stats-offline/
[object Object]
analytics API beta
State of The Blogosphere: The More You Post, The Higher You Rank
http://www.techcrunch.com/2008/09/24/state-of-the-blogosphere-the-more-you-post-the-higher-you-rank/
All week, Technorati is releasing data from its 2008 State of the Blogosphere report. On Monday, Technorati told us that bloggers only need 100,000 visitors a month to make $75,000 a year (yeah, right). Today, it offers up something more believable: the more you post, the higher you are likely to rank on Technorati.
METRICS!
All week, Technorati is releasing data from its 2008 State of the Blogosphere report. The more you post, the higher you are likely to rank on Technorati.
Three-Quarters of the World’s Messages Sent by Mobile - eMarketer
http://www.emarketer.com/Article.aspx?id=1006995
Worldwide communication in the future will be done through mobile devices. According to TNS Global, 74% of the world’s digital messages were sent through a mobile device in January 2009, a 15% incre
Worldwide communication in the future will be done through mobile devices. According to TNS Global, 74% of the world’s digital messages were sent through a mobile device in January 2009, a 15% increase over the previous year.
"In Japan, 40 out of 100 e-mails sent are from a mobile device. In North America, 69% of those using e-mail on their mobile phone use it daily, high compared with 43% worldwide."
Enfin des données statistiques sur Twitter | Médias sociaux
http://www.mediassociaux.com/2009/06/24/enfin-des-donnees-statistiques-sur-twitter/
What is data science? - O'Reilly Radar
http://radar.oreilly.com/2010/06/what-is-data-science.html
The future belongs to the companies who figure out how to collect and use data successfully. In this in-depth piece, O'Reilly editor Mike Loukides examines the unique skills and opportunities that flow from data science.
aspects Business Intelligence, Text Mining, and other statistical analysis
13 Truths About Social Media Measurement | Brand Elevation Through Social Media and Social Business | Altitude Branding
http://altitudebranding.com/2010/05/13-truths-about-social-media-measurement/
Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Faltitudebranding.com%2F2010%2F05%2F13-truths-about-social-media-measurement
Rating can be a control, as well as it has to be business-wide. If you are planning to ask around the particular Return on your investment, price, or perhaps impact associated with social media marketing and ways in which to be able to evaluate the idea, I am going to consult how maybe you are proceeding about figuring out those things with regard to additional regions of your company, and ask one to convert or even modify some of those routines up to sociable projects.
How We Improved Our Conversion Rate by 72% | Dan McGrady · dMix - Toronto Startup, Ruby Developer and Designer
http://dmix.ca/2010/05/how-we-increased-our-conversion-rate-by-72/
good
changing text content and changing button color
How Not To Run An A/B Test
http://www.evanmiller.org/how-not-to-run-an-ab-test.html
How Not To Run An A/B Test
Interesting argument (with statistical rationalisation) explaining why A/B tests should be run to a fixed number of observations. Advises against pushing a winner too quickly.
A good article which suggests not ending an A/B test too soon just because it has reached 95% confidence.
How to Measure Social Media Marketing Performance | Social Media Examiner
http://www.socialmediaexaminer.com/how-to-measure-social-media-marketing-performance/
How to Measure Social Media Marketing Performance http://kiss.ly/cUX0HR #measure – KISSmetrics Tweets (KISSmetrics) http://twitter.com/KISSmetrics/statuses/16165902998
t’s clear that social media is here to stay, and accountable programs must be created to deliver performance and ROI. Here are 3 steps to help you get started
Early efforts in social media marketing have created a tremendous amount of buzz and interest, but surprisingly few case studies focus on monetization.
Social Media Examiner / 19.05.10
SEOmoz | The Definitive How-To Guide For Conversion Rate Optimization
http://www.seomoz.org/blog/the-definitive-howto-for-conversion-rate-optimization
THIS IS VERY IMPORTANT INFORMATION!!!!!!!!!!!!!!!!!! AND QUITE A SITE!!!!
2010 Social Media Marketing Industry Report | Social Media Examiner
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2010/
4 Ways to Measure Social Media and Its Impact on Your Brand | Social Media Examiner
http://www.socialmediaexaminer.com/4-ways-measure-social-media-and-its-impact-on-your-brand/
good stuff
social media management/measurement
A starting place for those that are looking for how to measure social media
looks relatively understandable
Magazine Preview - The Data-Driven Life - NYTimes.com
http://www.nytimes.com/2010/05/02/magazine/02self-measurement-t.html?pagewanted=all
Humans make errors. We make errors of fact and errors of judgment. We have blind spots in our field of vision and gaps in our stream of attention. Sometimes we can’t even answer the simplest questions. Where was I last week at this time? How long have I had this pain in my knee? How much money do I typically spend in a day? These weaknesses put us at a disadvantage. We make decisions with partial information. We are forced to steer by guesswork. We go with our gut.
Does anybody really believe that long hours at a desk are a vocational ideal?
Gary Wolf, of Wired and The Quantified Self, describes personal data collection and analysis in NYT magazine.
How To Make The Right Keyword Analysis For Your Website
http://www.1stwebdesigner.com/development/right-keyword-analysis-website/
If you have ever heard about the SEO you might have also heard that one of the basics of successful SEO is the Keyword analysis and that’s exactly what I’m going to speak about today. The keywords are the words that web surfers use in the search engines to look for the product/service/information needed. This is the “WordPress beginners guide” that you type when you’re looking for the info how and where to start with WordPress and “website design studio” when you’re looking for a company to create a website for you.
Become Social Networking Guru With 45 Handy Twitter Tools
http://www.1stwebdesigner.com/development/social-networking-twitter-tools/
RT @courosa: 45 Twitter tools http://bit.ly/ctIWO6 (although stupid article title - if u think this will make you a 'guru', you're missi ...
Master Twitter - find more targeted followers, track visitors - who is following, not following, deadbeat users, clean your account and even more, check it now!
Twitter has progressed so much in past few years and now it has been used almost by everybody – let it be freelancer designer, programmer, social media company, printing company, everybody evaluates Twitter power and actually try to make their brand more powerful with it.
List of useful Twitter tools
Ideal para sacarle provecho a las redes sociales
5 Terrific Tools for Keeping Tabs on Twitter Trends
http://mashable.com/2010/06/16/twitter-trends-tools/
RT @draenews: Del 5 Terrific Tools for Keeping Tabs on Twitter Trends: http://bit.ly/dk6QIG
Whether you’re tracking your brand, optimizing your content, or just plain curious about the way information is virally shared, you’ll want to check out these five web-based tools for keeping tabs on Twitter trends.
Facebook "Like" Increases Referral Traffic to Blogs by 50% [REPORT]
http://mashable.com/2010/06/13/facebook-like-increases-blog-referral-traffic/
TypePad users who installed the Facebook “Like” widgets on their blog sidebars have experienced a 50% increase in referral traffic from Facebook collectively, TypePad revealed in a blog post.
For those asking about the FB Like button: Facebook “Like” Increases Referral Traffic to Blogs by 50% - http://j.mp/b9LHKV #pr20chat – Mike Whaling (30lines) http://twitter.com/30lines/statuses/16269703692
RT @AmritRichmond: Report says FB like button increases referral traffic to blogs by 50%: http://bit.ly/cJStk3 (cc: @tolles)
n their blogs since
The Ultimate Guide To A/B Testing - Smashing Magazine
http://www.smashingmagazine.com/2010/06/24/the-ultimate-guide-to-a-b-testing/
RT @Jake_Hird: Light reading for a Friday afternoon: The ultimate guide to A/B testing http://ow.ly/23gk2 #yam
Google Analytics Opt-out Browser Add-on Download Page
http://tools.google.com/dlpage/gaoptout
Plugin para explorer, firefox y chrome. Lo que hace es que no nos cuenta nuestras propias visitas.
this, is boomerang
http://hacks.bluesmoon.info/boomerang/doc/
Medición de rendimiento de sitios web
A tool that helps determine not just response and performance, but helps with client side "perceived" performance. Which can be two different cases.
boomerang is a piece of javascript that you add to your web pages, where it measures the performance of your website from your end user's point of view. It has the ability to send this data back to your server for further analysis. With boomerang, you find out exactly how fast your users think your site is.
Interesting tool allowing measurement of perceived speed of a web site on the client side.
Boomerang measures the performance of your website from your end user's point of view.
One-Third of Twitter Users Talk Brands - eMarketer
http://www.emarketer.com/Article.aspx?R=1007750
good stats about users talking about brands on Twitter and Facebook
at least once a week, 33% of active Twitter users share opinions about companies or products, while 32% make recommendations and 30% ask for them. Connectés à la marque, ces taux augmentent.
TWITTER IS A GOLDMINE (STILL UNTAPPED!)
SEOmoz | Overcome the Google Analytics Learning Curve in 20 Minutes
http://www.seomoz.org/blog/overcome-the-google-analytics-learning-curve-in-20-minutes
Que ver en analytics
MetaOptimize Q+A - machine learning, natural language processing, artificial intelligence, text analysis, information retrieval, search, data mining, statistical modeling, and data visualization
http://metaoptimize.com/qa/
Awareness, Inc. | Social Marketing Software
http://www.awarenessnetworks.com/
195 Social Media Measurement Tools & Technologies
http://www.salesrescueteam.com/social-media-measurement-tools/
RT @ToddLebo: RT @tjmccue 195 Social Media Measurement Tools & Technologies http://bit.ly/coSQXh – MarketingSherpa (MarketingSherpa) http://twitter.com/MarketingSherpa/statuses/16743618610
195 Social Media Measurement Tools & Technologies and growing
How To Make The Right Keyword Analysis For Your Website (Part-2)
http://www.1stwebdesigner.com/development/right-keyword-analysis-2/
title of the page is the second characteristics Google will see when indexing your page after its name.
Complete Beginner’s Guide to Web Analytics and Measurement | UX Booth
http://www.uxbooth.com/blog/complete-beginners-guide-to-web-analytics-and-measurement/
gauge
Complete Beginner’s Guide
Optimizely: Website A/B testing you'll actually use
http://www.optimizely.com/
Optimizely: Website A/B testing you'll actually use
http://www.optimizely.com/
Website A/B testing you'll actually use
Google Analyticsの意外と知られていない便利な裏技5選 | Web担当者Forum
http://web-tan.forum.impressrd.jp/e/2010/06/28/8269
GAで使える正規表現の具体例
1. 解析の対象とする期間を簡単に指定する 2. 一目でわかる比較レポート 3. 正規表現の活用 4. 500行以上のデータを参照する 5. レポートのメール送信スケジュールを設定する
Analytics
Search Analysis with Google Analytics
http://sixrevisions.com/website-management/search-analysis-with-google-analytics/
Tracking and studying searches on your site is a valuable part of site analytics, but many site owners underestimate the benefit of it. Website search analytics can provide advantageous insights into what people are looking for on your site and also what your site looks like in search engine results.
In this guide, we'll go over the fundamentals of search analytics, using Google Analytics as our tool.
jamesyu's cohorts at master - GitHub
http://github.com/jamesyu/cohorts
A simple javascript multivariate testing framework
Cohorts is a simple, purely javascript, multivariate testing framework. It allows you to easily run split tests for visitors on your site, showing them different designs, layouts, or whatever you want. Cohorts also allows you to track interesting events that occur for each of the cohorts. By default, it uses Google Analytics event tracking to store data, but you can customize it to use your own or another.
this, is boomerang
http://yahoo.github.com/boomerang/doc/
boomerang is a piece of javascript that you add to your web pages, where it measures the performance of your website from your end user's point of view. It has the ability to send this data back to your server for further analysis. With boomerang, you find out exactly how fast your users think your site is.
RT @draenews: Del this, is boomerang: http://bit.ly/b08QdK
boomerang - measure performance of your site from your end user's pov - http://bit.ly/dz1vVd
6 New Terms to Use When Measuring Social Marketing Efforts
http://webworkerdaily.com/2010/06/02/6-new-terms-to-use-when-measuring-social-marketing-efforts/
attractions, participations, interactions, actions, transformations, transactions
SEOmoz | How To Make Awesome Ranking Charts With Excel Pivot Tables
http://www.seomoz.org/blog/how-to-make-awesome-ranking-charts
How to Picot a Ranking Report by time and SE
On the "So You Want to Test SEO?" panel at this year's SMX Advanced Seattle, Branko Rihtman from SEO Scientist presented some spiffy looking ranking charts, measuring positioning by keyword, over time. A few people asked me how exactly you make a chart like that. Being something of an Excel fan, I was instantly inspired to share the approach with my fellow SEOmozzers. Here's a step by step on how to create a rankings chart using Excel.