Designing to Sell
http://zygote.egg-co.com/designing-to-sell/

AIDA

In this post we’re going to look at a simple template you can follow if you need to create a design that “sells” - that is, creating a website landing page that intends to turn a viewer / user into a customer.

If you’ve been formally educated in marketing, more than likely you’ve learned about a marketing model called AIDA. AIDA is an acronym that represents the different steps involved in selling a product or service. Very often, the principles of AIDA are applied naturally when a useful product or service is being marketed. Being web designers and app developers, however, our personal involvement on a technical level in our own or client projects may deter our efforts to produce a design that correctly implements AIDA.

modelo de web markwtiing

modelo AIDA en web