Innovid - In-video Spaces
http://www.innovid.com/

Interactive Video. Check it out.

cool use of flash and video

advertising integrated into videocontent. interactivity with the user.

Google released a new keyword tool tonight, named the Search-Based Keyword Tool. This tool goes beyond what the other Google tools provide and tells you what keywords you are currently missing out on based on search query data from your site’s content.

Google released a new keyword tool tonight, named the Search-Based Keyword Tool. This tool goes beyond what the other Google tools provide and tells you what keywords you are currently missing out on based on search query data from your site’s content.

At the conference, Facebook asked a range of questions to its users around the world, before feeding the answers back to delegates within minutes. It selectively-targeted users in Palestine and then Israel with the same question about global peace, before debating the results at a discussion forum. It also asked 120,000 US members whether US President Barack Obama's economic stimulus package would be enough to save the US economy. Almost 60pc said it would not.

Facebook is planning to exploit the vast amount of personal information it holds on its 150m members by creating one of the world's largest market research databases. In an attempt to finally monetise the social networking site... it will soon allow multinational companies to selectively target its members in order to research the appeal of new products. Companies will be able to pose questions to specially selected members based on such intimate details as whether they are single or married and even whether they are gay or straight.

Market research company eMarketer recently cut its estimate of advertising spending on the social networking sites, including Facebook, MySpace and Bebo, this year by £351m to £912m. It said US advertising spending on Facebook will fall by 20pc to £147m

...und bitte warum regt sich darüber keiner auf?

A series of professional observations about package design practices within specific product categories

Consumer product/placement/positioning patterns via http://www.37signals.com/svn/posts/1546-patterns-great-self-promotion

ahora si el url. del primer sitio donde no pasa nada http://www.thefirstworldwidewebsitewerenothinghappens.com/ via @elneco

Interesting site by Kit Kat, who wants to give you a break!

Um site onde nada acontece.

The First Worldwide Site Where Nothing Happens. KitKat.

33 Photoshop Tutorials for Designing Amazing Posters and Ads

poster

33 Photoshop Tutorials for Designing Amazing Posters and Ads : Speckyboy Design Magazine

save

More money was spent on e-mail advertising last year than was spent on blog advertising—yet you don't see anyone touting e-mail as the next big billion-dollar media business. Technorati, a blog researcher, estimates that bloggers who run ads earn an average of $5,060 per year. Don't call the Ferrari dealer just yet.

To be sure, some blogs are little goldmines. Gizmodo, a gadget blog run by Gawker Media, had record traffic last month, with 98 million page views, and is "fantastically profitable," Gawker CEO Nick Denton says. Dooce, a personal-diary blog run by a husband-and-wife team, does between $500,000 to $1 million a year, according to Federated Media, which sells ads for the site. Arrington says TechCrunch did $3 million in 2007 and even more in 2008. He says he could sell the company today, albeit for a lower price than it would have fetched a year ago.

Pepsi logo redesign is bad. This is good.

Lawrence Yang sums up beautifully why I think the new Pepsi logo is a bust.

در مصاحبه‌ای یکی از بینیانگذاران تویتر (بیز استون) به صورت ضمنی به این موضوع اشاره کرده

Companies using Twitter for commercial purposes may soon start getting charged for that activity, according to an interview British trade magazine Marketing (part ...

Twitter might start charging companies for advertising using tweets.

近々、Twitter が法人アカウントに課金を開始するという噂

いつだって決定権は女の子にあります。

axe hair crisis relief - vote for someone's hair

Could you define yourself with only 5 brands?

gawker huffington post

GigaOm

save

nt”. 3. Ask for a discount for paying upfront vs. net-30 or ask for the standard 2% discount for paying net-10 instead of net-30. This can often be negotiated with

Negotiation Skills

the natural media company

for steve

Green advertising promotion

See more Popular bookmarks

Taste the Rainbow

Skittles goes full twitter

TwitterBot: twaddington: RT @johnbattelle Skittles has a really interesting homepage. Mashup of user-generated content (such as Twitter): (TwitterFox)

vellly intelllesting

Some good insight on building a branded iPhone app...

iFood Assistant is now one iPhone's 100 most popular paid apps, and No. 2 in the lifestyle category. With its endeavor, Kraft is pulling off a rare trick: getting consumers to pay a one-time 99-cent fee for the app and also sit through ads on it. And in the process, it's collecting useful data for targeting them more closely. The lesson: When a marketer creates something that's actually useful, consumers don't really see it as straight marketing, or they're at least willing to accept advertising as the payoff. Kraft's app, which launched in December, is a helpful tool for consumers looking to make dinners faster, easier and more convenient. "When we look at consumers, we think that they're busy and they're looking for food-planning tools that can make their lives easier," said Ed Kaczmarek, director-innovation, new services at Kraft. "We developed iFood Assistant as a downloadable app so they can use it anytime and anywhere."

nice case study

Share photos with your friends on twitter with twitpic. No signup required, just login using your twitter account

:-)

Pretty good list of options for burgeoning game developers.

Examples of how and how not to conduct email campaigns.

Recently I made a post on BHW with this adsense screenshot and lots of people wanted to know how it's done. here's how it's done: I start with keyword lists from adsenseheaven dot com which guesstimates the most expensive keywords to bid on in the PPC AdWords side of the Google ad world. I generally ignore the top 1000, as they are very competitive and saturated. I am not concerned with the top payouts. I store this data every month in a mySQL database with the previous months data, and over time I am able to see which phrases are consistently in the lists and unlikely to disappear. I call them long term performers. I cross check each phrase with the number of pages currently indexed in google, to see how much competition there is for a each key phrase. It's usually easier to land a top 10 first page SERP position if there is less competition for the phrase. I also cross check each phrase with google trends data which has an RSS feed which is also collected and stored in a

1. Social media drives complete transparency 2. Social media drives quality product 3. Social media can be a great customer service channel 4. Social Media creates products that we want 5. You control the relationship 7. Big brands have interesting stories to tell 8. Users drive the content and conversation

See My Starbucks Idea Community Manager respond in the blog comments

i've had this tab open for a week now. i WILL eventually read this.

Great insights into the difference between getting your name in the news, and getting people excited about your products/company.

AdSense

cardboard office

nice website, great illustration of Fiodor Sumkin

Effectively, Google's position was that it was above the law, and if not any law in particular, then at least the spirit of the law. Irked, I decided to find out if such a position was tenable.

"But it's not fair!" Google's paralegal protested. "What if everyone whose account was canceled sued Google?" It's a valid question. Yet until Google changes its policies to become more transparent, which might also reassure skeptics that AdWords and AdSense, which have oddly limited reporting capabilities, aren't just two sides of the same ponzi scheme (for why else would one want to terminate legitimate accounts with high monthly liabilities when they're supposed to be making money for Google on each click?)--I will give this answer: Maybe everyone whose account was canceled, should.

"But it's not fair!" Google's paralegal protested. "What if everyone whose account was canceled sued Google?"

Ms. Milani reiterated her previous arguments, but the judge didn't buy them. "I don't think I have the power here in Palo Alto small claims court to make you reinstate his account, but I think you owe this young man $721," he said finally. "I think there might be money in Google's treasury for that."

This is awesome.

coca cola ♥ ..

Il mistero del successo di una delle innumerevoli pagine spontanee della Coca-Cola

Soda Has Most Popular Page After President, in Collaboration Between Creators and Marketer

… the Internet shatters all forms of advertising. “The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,” …

Twitter has multiple business models to choose from I get asked over and over: “How do you think Twitter will monetize? What’s their business model?” While it’s clear their already experimenting with ‘house’ ads, ads that promote features of their service, I’m not sure that’s going to be the right direction for them. We already know that click through rates on social networks are low, why? because people are there to communicate with each other –not search for information like Google or on a media site. It’s possible they could turn on ads in the search tool, as people are seeking information. Yet all of these tactics have been done on other social sites, I think that Twitter has a unique opportunity to tap into the lucrative CRM space. Manually tracking a large brand within Twitter isn’t scalable It’s important to first realize that managing a large brand on Twitter isn’t scalable, with hundreds –maybe thousands of tweets about a marketplace a day, individuals will have a very diffic

This is a great article about where Twitter is going. It says they have a lot of thing going for them right now (like customers) but are lacking many things too. If they find the right tools Twitter could be big.

Twitter

Lego creativity is not limited to building bricks and stop motion movies, it extends even to advertising. As with plastic bricks, they can take the simplest concept and often make a powerful and witty statement. There approach is often minimal, a trait I like, as you will be able to see in the first few images below. There is no end to Lego creativity. (Were I could I have linked to the original source).

Lego creativity is not limited to building bricks and stop motion movies, it extends even to advertising. As with plastic bricks, they can take the simplest concept and often make a powerful and witty statement. There approach is often minimal, a trait I like, as you will be able to see in the first few images below. There is no end to Lego creativity.

Data Visualization

Today's consumer seems to have an insatiable appetite for information, but until recently making sense of all of that raw data was too daunting for most. Enter the new "visual scientists" who are turning bits and bytes of data -- once purely the domain of mathematicians and coders -- into stories for our digital age.

A nice round up of teh ideas and some great examples

Advertising Age - DigitalNext

"a search of "what's happening -- right now," and in Twitter's small but growing world, it is. While being a searchable database of what is being said at a particular time is unique, it doesn't take Twitter too far afield from Google, which is a catalog of the world's recorded knowledge. Google looks back at what documents have been produced and can be surfaced, while Twitter looks back at what was said on a given topic. "

"While being a searchable database of what is being said at a particular time is unique, it doesn't take Twitter too far afield from Google, which is a catalog of the world's recorded knowledge. Google looks back at what documents have been produced and can be surfaced, while Twitter looks back at what was said on a given topic. "Certainly there's an AdWords-like business there, but, as Mr. Chaffee told us, Twitter has another "wild card." "In the future, searches won't only query what's being said at the moment, but will go out to the Twitter audience in the form of a question, like a faster and less-filtered Yahoo Answers or Wiki Answers. Users would be able to tap the collective knowledge of the 6 million or so members of the Twitterverse."

from BF

Twitter sees lucrative opportunities in search, albeit a different kind of search than what Google offers, and, as co-founder Biz Stone told Ad Age recently, "we'll certainly be exploring those."

I'd pay for analytics for the company

As expected, money to get corporations "more features" on Twitter -- no launch date yet.

Media Content for tutorial

The challenges facing Traditional and Online media

A great writeup on what's been going on with various media. Who will monetize the internet beyond advertising first?

There is no longer a need to warn of a gathering Chaos Scenario, in which the yin of media and yang of marketing fly apart, symbiotic no more. Doom has arrived.

Required reading

Ultimately, though, every business needs revenues—and advertising, it transpires, is not going to provide enough. Free content and services were a beguiling idea. But the lesson of two internet bubbles is that somebody somewhere is going to have to pick up the tab for lunch.

the lack of any business model describes the Web 2.0 era

"Ultimately, though, every business needs revenues—and advertising, it transpires, is not going to provide enough. Free content and services were a beguiling idea. But the lesson of two internet bubbles is that somebody somewhere is going to have to pick up the tab for lunch."

"Now reality is reasserting itself once more, with familiar results. The number of companies that can be sustained by revenues from internet advertising turns out to be much smaller than many people thought, and Silicon Valley seems to be entering another “nuclear winter”"

Today's consumer seems to have an insatiable appetite for information, but until recently making sense of all of that raw data was too daunting for most. Enter the new "visual scientists" who are turning bits and bytes of data -- once purely the domain of mathematicians and coders -- into stories for our digital age.

Short blog post offers several different examples, not all from news organizations.

How To Monetize a Social Network: MySpace and Facebook Should Follow TenCent « abovethecrowd.com

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very thorough cutting edge report, all 170+ pages...

analysis and future of digital marketing applications including tv, mobile, and social

Onderzoek met vooruitzichten ontwikkeling media en internet in 2009 van Razorfish (US)

Razorfish outlook on the digital space - version 09

Blog post, 5 lessons learned from YouSendIt.com

very good rules

Small, good intentions can bring about great leaps.

Sort of quest/points/prestige based site for encouraging and coordinating social activism. Seems to have no ethos except facilitating action (and making a profit).

9 Reasons Japanese Interactive Work Is Awesome | crackunit.com dica do Savone

Great digital creative. esp the addias running app.

How can we measure success and returns from social media campaigns?

teen sex analogy

Solid presentation on how to approach social media marketing from a quantitative perspective. Most interesting are the examples of different types of social media campaigns to drive different business goals. There is no one-size-fits all social media marketing campaign.

Ecrire pour naviguer

MSDOS

Portfolio diseño en MS2 (7)

Portfolio MS2

old school involvement. smarty pants

Fred Wilson says Earned media is the future, not paid media. Let's see my PR brethren run with that one, and the ad people get all pouty

At the Ad Age Digital Conference, Union Square Ventures partner Fred Wilson has seen the future of marketing, and it's in earned, not paid media.

Venture Capitalist Fred Wilson Tells Marketers They Should Not Buy Media but 'Earn' It

The ROI for Social Media is Zero http://www.clickz.com/3633341

People's conversations are not media; they can't be purchased as such by advertisers. In other words, people don't talk whenever advertisers want them to and they won't say whatever advertisers tell them to -- so it isn't "media" like TV, print, and radio.

"According to a report by Credit Suisse, YouTube is on track to lose roughly $470 million in 2009....YouTube will manage to rake in about $240 million in ad revenue in 2009, against operating costs of roughly $711 million."

One thing is clear: YouTube cannot maintain its current course and remain a going concern. Google can continue to fund the experiment for a period of time, but at some juncture, shareholders will ask hard questions about why Google is sacrificing half a billion dollars to support a project whose chances of providing a return, at any point, is dubious at best. Advertising cannot solve the problem, at least not in its current form, and not in the near term. With a diminishing field of options, a massive, growing, cost center, and an economy in recession, Google will need to make some hard decisions about the future viability and business model of its prodigal child.

YouTube on track to lose $470 million in 2009.

The economics are hard to overcome. Assuming YouTube delivers the 75 billion streams that Credit Suisse projects for 2009, and assuming YouTube manages to slot an ad for every stream (which is practically speaking, impossible, given the nature of much of their content), YouTube would have to achieve a $9.48 CPM for every video impression shown. Presumably, the videos YouTube is already monetizing represent the best content available, with diminishing returns as they reach deeper and deeper into a repository rife with copyright violation, the indecent, the uninteresting, and the unwatchable. Hulu claims to be charging a $30 CPM, of which roughly 70% goes to the copyright holder. Averages for other proprietary content hover around the $10 CPM mark. CPMs for user-generated content, assuming you can attract the advertisers, tend to be measured in fractions of a dollar.

Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.readwriteweb.com%2Farchives%2Fhow_to_sell_your_soul_on_twitter_and_whos_buying.php

"... We were disappointed when a browser script showed us a Magpie redirect behind a shortened link in a Skype testimonial today. Then we used a search on the service BackTweets to find out who else is buying fake Tweets on the service. It's so revolting and pitiful that it's kind of sad. ..." [Accessed Sunday, 12th April, 2009]

ReadWriteWeb

What are you doing? No what are you doing Apple, Skype, Flip, StubHub and Box.net?? These popular companies just couldn't resist paying off Twitter users to put advertisements into their Twitter streams using the new pay-per-tweet service Magpie. So there's the Twitter-sphere for you! Bring on "real time search," bring on a globally connected community, bring on vapid, vile, stupid shilling. It all seems pretty sad to me. And to the advertisers out there - is this cynical scheme the best you can do to engage with all the new ways people are communicating online? That's pretty bad.

<em>Recently, I enjoyed a refreshing and invigorating dinner with Walt Mossberg. While we casually discussed our most current endeavors and experiences, the discussion shifted to deep conversation about the future of journalism in the era of socialized media with one simple question, “are newspapers worth saving?”</em> [photo by swanksalot]

@briansolis blogs: Journos must "create a dedicated tribe that supports, shares, and responds to your work."

“Think about it. Of the hundreds, thousands, of newspapers around the country, there are really only a few that matter. Good journalism and journalists, on the other hand, are worth saving.”

Just to clarify, the use of “steal” and “stole’ is in the sense of “stole the game.” The point of this post is to explain how Google won, and not at all to suggest that they didn’t deserve to win. Google’s success is a direct reflection of how much value they create, i.e. A LOT — they solved a problem in the market that nobody else figure out how to solve or even recognized as the huge opportunity in the market. This post is also intended to help media companies understand better how Google works so that they can better compete in the web content marketplace, not to justify any feelings of “sour grapes.”

"If media companies want to compete with Google, they need to look at the source of its power — judging good content, which enables Google to be the most efficient and effective distributor of content. They also need to look at Google’s fundamental limitation — its judgment is dependent on OTHER people expressing their judgment of content in the form of links. Above all, they need to look at sources of content judgment that Google currently can’t access, because they are not yet expressed as links on the web."

Career evolution

Great article from Advertising Age re: Social Media/Networking ROI, real $$ and campaign discussed

Good Article!

What do you do if it's your job promote toilet paper or minivans on the web? Find a great social media gimmick. Here are ten gimmick-building rules of thumb.

Guia Visual de Sites

LINKS PARA TODAS AS AGENCIAS

Guia de todas as agências brasileiras.

So maybe instead of getting your company on twitter, paying marketers to mention you are on twitter, and paying people to blog about your company, forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all.

forget all that and just make awesome stuff that gets people excited about your products, hire people that represent the company well, and when your stuff is so awesome that friends share it with other friends, you may not even need "social media marketing" after all.”

The Rainbow company makes awesome stuff, has a great website (pretty damn slick all-CSS one at that), and helpful catalog materials (both online and off). They got on my radar when a friend dug up their details for a blog post, in a way no marketing budget could influence.

brad callen twitter follower giveaway service script

View more at http://www.philips.co.uk/cinema

really cool looping single instant in time that zooms around like bullet time and inspired by Dark Knight Batman with the joker type clown masks

minisite for Philips' 21:9 TV, 'Single' tracking shot

From David @armano's Logic+Emotion

ner at Dachis Corp. This my

Tropicana's rebranding debacle did more than create a customer-relations fiasco. It hit the brand in the wallet.

Did the Diesel Meat puppet campaign and make other strangeness

video design agency inspiration advertising

Estudio de creativos que realizan vídeo, fotografía, performance, etc... Curiosa intro de cuerpos desnudos flotando en el vacío.

productora chevere

This intro is incredible. Naked folks floating through air, and I'm not normally into that.

Interesting nav and full screen video

Invite only ad network

pretty good targeted advertising for early adopters

How to make a story work for you

Why is the gang-initiation tale so irresistible to pass on? Notice a few things about the idea. It's emotional -- in fact, if you believe it, it's terrifying. The French psychologist Bernard Rimé has found that people almost compulsively share emotional experiences (both positive and negative), and the more intense the emotion, the more likely they are to talk about it. There's another emotional angle: When someone shares this legend with you, they feel like they're doing a public service. They might believe they're saving your life. And that's the second trait of viral ideas. It's often a small favor: "Hey, it's Free Breakfast Day at Denny's!" or "Dude, have you seen the video of that David kid who was drugged up after his dentist visit?" It feels good to save our friends money, or del

Better by Adobe.

The desert hosts an unexpected light show in the latest television commercial for the Honda Insight

動画再生するとフルスクリーンになるんだけど、そこから朝になっていく感じがたまらない！！

おお〜　vimeoのhtmlごとハック！

The desert hosts an unexpected light show in the latest television commercial for the Honda Insight. Find out how it was done: http://vimeo.com/4295148

Showing you the entire campaign, not just campaign site, ad or commercial.

impressive resource for full length casemovies

Cases e cases.

With the right approach and resources, a downturn can actually provide real opportunities for a savvy marketer. We've compiled a list of recommended strategies and Google tools that can help you reveal opportunity and achieve your marketing goals. Even better? Many of these tools are free, so they can also help you do more with less.

us

Earlier this week, we posed the question “Where has the old Facebook gone?” to address the frustrating experience that many users are having with the latest homepage design. The post attracted tons of feedback, most of which agreed with the sentiment that the new homepage is less personal, less informative, and less attractive to application users and developers.

YOU might not love the new Facebook, but brands should ~via @mashable http://bit.ly/gQdt [from http://twitter.com/sbeckham/statuses/1355500301]

brands should love new facebook

Earlier this week, we posed the question “Where has the old Facebook gone?” to address the frustrating experience that many users are having with the latest

Users aside though, there is one audience that appears to be benefitting greatly from Facebook’s new design: brands. Not only are Facebook Pages – the network’s competitive play against celebrity Twitter (Twitter reviews) users – revamped and more social, but their updates are taking up space on member’s homepages, and in turn, as our data shows, driving lots of traffic and engagement for brands.

WSJ: Firms Seek Profit in Twitter's Chatter &lt;paying users for right to sell ads in their tweets,Magpie&Friends,GlamMedia http://bit.ly/WoI7b [from http://twitter.com/frankhellwig/statuses/1406214635]

Companies are trying to profit from Twitter's users by experimenting with business models that incorporate parts of the free messaging service.

Companies are trying to profit from Twitter's popularity by experimenting with business models that incorporate parts of the free messaging service. So far no companies on Twitter have reaped a windfall.

Twitter business models...

Companies are trying to profit from Twitter's popularity by experimenting with business models that incorporate parts of the free messaging service.

הגדלת גדלי הבאנרים

Tror Oliver IA skrev om idén för ett år sedan.

Charlie Rose interviews Eric Schmidt, the CEO of Google.

There are roughly a billion more mobile phones coming online in the next three to three and a half years, that extra billion voices are voices we have never heard in languages we don’t speak. We have no idea what they’re going to tell us, but they’re going to be heard.

Via Michal's blog

The three kinds of online connections. Marketers need to be aware of the different types of personal networks emerging through social media.

It's Not Just What's on a Page or Who Links to It; It's How It Relates to Users' Personal Networks

advertising revenue from free iPhone apps, not bad.

Cool!

LOLOLOL okay seriously why is anything with Boba and carbonite!Han completely hilarious

Haha, these are GREAT.

Type Theory is a journal of contemporary typography featuring news, views, reviews and interviews.

logo designer, good ideas etc.

While the details are still debated, the broad outlines of tomorrow's media are becoming clearer. Consumers must pay for more of what they read; publishers and the media buyers who purchase advertising must be given technologies that will make online display ads more competitive with the keyword ads that search firms sell. Some of the things that must be done cannot be done by the media itself; it won't be easy, and it might not happen, but it can be done.

By the publisher of Technology Review If media companies can't earn money, and everyone is a journalist, it follows that "amateurs" (Shirky) and "sources" (Winer) will be part of a "decentralized" media (Winer), whose stories will be distributed by "excitable 14-year-olds" (Shirky). This is all folly and ignorance. Shirky, Winer, and other evangelists know nothing about the business of media. Below is my prescription for saving magazines and newspapers.

If media companies can't earn money, and everyone is a journalist, it follows that "amateurs" (Shirky) and "sources" (Winer) will be part of a "decentralized" media (Winer), whose stories will be distributed by "excitable 14-year-olds" (Shirky). This is all folly and ignorance. Shirky, Winer, and other evangelists know nothing about the business of media.

opt out of internet ads

tracking cookie を無効化させる

The search giant has started offering marketers ad units that stream their five most recent "tweets" across the Google AdSense network. The first marketer to use the ad units is Intuit, whose TurboTax brand is trying to boost its Twitter followers. Intuit used several of the measures available for any AdSense campaign to target the ads, which are running on sites such as Bebo, Facebook, Hi5, MySpace and Alltop.

NEW YORK (AdAge.com) -- Twitter may still be tweaking its own business model, but Google has found a way to use the popular microblogging service to sell ads. When a user clicks on an ad from Google, it takes them to TurboTax's Twitter page. When a user clicks on an ad from Google, it takes them to TurboTax's Twitter page. The search giant has started offering marketers ad units that stream their five most recent "tweets" across the Google AdSense network. The first marketer to use the ad units is Intuit, whose TurboTax brand is trying to boost its Twitter followers. Intuit used several of the measures available for any AdSense campaign to target the ads, which are running on sites such as Bebo, Facebook, Hi5, MySpace and Alltop.

Google has started offering marketers ad units that stream their five most recent Twitter "tweets" across the Google AdSense network.

"After all, while Twitter is growing and had about 7 million unique visitors in February, Nielsen NetView pegs the active digital media universe as 167 million people."

a little tour through the history of information - or more specifically where to focus efforts if you want get in touch with other people.

brilliant visualization of media habits

Steve Brill

For a while I have been thinking about a way to take some of the contrarian thinking that made me try The American Lawyer and Court TV way-back-when and apply it to a new business model to save the New York Times and journalism itself. There are two reasons why, beyond my love for the profession: First, about eight years ago my wife and I endowed The Yale Journalism Initiative. The program is intended to get better people to go into journalism, train them, give them a leg-up credential without establishing a "journalism" major, and then find them careers. It now features seminars, workshops, supported internships, and even a full time career counselor. I also teach one of the seminars. (Plus Floyd Abrams, Adam Liptak and I now also teach at Yale Law.) The implicit and now-traditional part of the deal is that if you do all this and become a Yale Journalism Scholar, I will also get you a job...

Steven Brill's plan to save the NYTimes. interesting, if not Brill-iant.

Brill's secret plan to save the New York Times and journalism itself

Miten lehdistö säilyy elinkelpoisena?

Brilliant Statistically proven ways that work.

Devil’s advocate example works with large organizations. Leaders who consistently seek out dissenting opinions earn more respect, and generally have better agreement with people in the room than those who rule by lying the law and persecuting dissenters.

Pizza joint uses exclusive Twitter promo to bring in 15% of the day's business -- now that's effective ROI!

Small business uses Twitter to increase sales, create awareness and start conversations.

New Orleans Pizza Joint, Chicago Yogurt Chain See Results From Promos on Microblogging Service

Naked Pizza, a New Orleans healthful-pizza shop that's hoping to go national -- Mark Cuban is a backer -- has been marketing itself via the microblogging service. And recently it has started to track Twitter-spurred sales at the register. In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day's business.

Collection of advertising concepts draw up and ready to produce.

Causa dos nossos antepassados serem fumantes...

"It seems these advertisers would stop at nothing to exploit every possible resource - all in name of peddle their wares. A few victims of tobacco advertisements include celebrities, doctors, children, the military, Christmas, nostalgia, cartoon characters, and of course everyone’s favorite - sex."

It should go without saying that these are for inspirational purposes only. We here at WellMedicated do not condone the messages of any of these ads - we merely think they’re purrrdy.

ポータルサイト、公正値とGoogle調査値との比較TOOL

早く，インチキ広告代理店は廃業しますよーに．

Google Ad Planner

Recently I wrote about how not giving extension developers a good way to earn money might lead to very undesirable effects. The recent events give an impression of the kind of effects we should expect here. This is going to be about the popular NoScript extension which happens to make its money from ads.

"NoScript was extended by a piece of obfuscated (!) code to specifically target Adblock Plus and disable parts of its functionality" hoooboy

NoScript might be somewhat extreme but the “business offer” emails I occasionally see in my inbox make me think that we will see more of this. Companies start to recognize the potential of Firefox extensions and push extension authors into monetizing their extensions by questionable means — at the expense of the users. <how to disable the change page: see See http://noscript.net/faq#qa2_5 it says: disable this feature by opening about:config (just like it was a normal web address) and toggling off the noscript.firstRunRedirection preference>

While the current state of affairs (NoScript’s manipulation of Adblock Plus is visible to the user if he knows where to look, it is documented and even reversible) is better than what we had before I still think that extensions manipulating other extensions to prevent them from doing their job is not where we want to be. NoScript might be somewhat extreme but the “business offer” emails I occasionally see in my inbox make me think that we will see more of this. Companies start to recognize the potential of Firefox extensions and push extension authors into monetizing their extensions by questionable means — at the expense of the users. Update (2009-05-02): Apparently, thanks to some pushing from AMO yet another NoScript version was released. This one supposedly no longer adds a filter subscription to Adblock Plus and also removes the one added by the previous versions. Update 3 (2009-05-04): NoScript author made an official statement on the events.

Important for anybody who thinks that NoScript is the saviour of your privacy: nope, not so much.

caiorogerio.art

Indrukwekkend (web) portfolio

2 funny. and 2 true.

OMG. Even I was duly shocked

Politically incorrect classic ads

funny advert posters

Horrifying: LYSOL DOUCHING.

Everyone in the business world knows the importance of posters and ads in advertising for specific products. Posters are an integral part of advertising. An eye-catching, attractive poster that conveys a professional, compelling message about a product, service or event will invariably hold the user’s attention.

very cool!

ite because it helps you put images and text together really easily. In this tutorial, the artist puts together a poster that has a main photograph and a lot of text, giving it an old collage feel.

Dans le monde impitoyable de la publicité, l'affiche est reine. Découvrez en quelques-unes et mettez vos talents d'artiste et de web designer en œuvre !

"this is our website."

Depois do criativo site da agência Modernista!, a agência BooneOakley lançou o seu site no YouTube. Se você gostou dos caras, acompanhe também o Twitter deles.

This is our website.

Amazing idea on how to represent yourself on the Internet.

youtube-videos as homepage/website - very cool

This is ad agency Boone Oakley's website. That's right, it's a YouTube video!

One thing is becoming apparent: The brands that achieve long-term success on YouTube are the ones that consistently and frequently publish refreshing content that has intrinsic value for audiences online. Here are some of the standout brands that have created a strong position on YouTube by understanding the zeitgeist of collective content generation and some of the clever marketing tactics they are using to build their presence on the site.

アフェリエイト広告

Advertising Age

social media

"I'm going to talk about online auctions," says Hal Varian, the session's first speaker. Varian is a lanky 62-year-old professor at UC Berkeley's Haas School of Business and School of Information, but these days he's best known as Google's chief economist. This morning's crowd hasn't come for predictions about the credit market; they want to hear about Google's secret sauce

Google getta le basi per una nuova forma di organizzazione economica.

Why does Google even need a chief economist? The simplest reason is that the company is an economy unto itself. The ad auction, marinated in that special sauce, is a seething laboratory of fiduciary forensics, with customers ranging from giant multinationals to dorm-room entrepreneurs, all billed by the world's largest micropayment system. Google depends on economic principles to hone what has become the search engine of choice for more than 60 percent of all Internet surfers, and the company uses auction theory to grease the skids of its own operations. All these calculations require an army of math geeks, algorithms of Ramanujanian complexity, and a sales force more comfortable with whiteboard markers than fairway irons.

Seth does a great job reminding us that what's posted on YouTube shouldn't be the same as what goes on TV. Great list of tips, too.

TV advertisers are finally discovering that YouTube + viral imagination = free media.

Making commercials for the web /Seth's Blog/ - TV advertisers are finally discovering that YouTube viral ... http://tinyurl.com/chcl94 [from http://twitter.com/jorgefsb/statuses/1627779796]

Are you posting links to your products on social media sites? Peashoot is a campaign manager made for people just like you :) Peashoot creates special short URLs, tracks your campaign progress and listens for people on the web talking about your campaign.

Peashoot is a tool for measuring the ROI of your online marketing campaigns. It helps you set goals, success metrics and generate reports.

Peashoot is the easy way to start your next social media campaign.

If you have a business that is involved with social media, then you need to check this service out.

Always useful to know how best to co-erce money out of loved ones.

f a sign imploring people not to steal pieces of petrified forest from the park. One mentioned large amounts of petrified forest taken away on an annual basis, the other one simply asked the visitors not to remove petrified wood. The first one actually tripled t

v smashing

Typography is the art and techniques of arranging type, type design, and modifying type glyphs. The arrangement of type involves the selection of typefaces, point size, line length, leading, tracking and kerning.

60 rare and unusual vintage signs

Rare and Unusual Vintage Sign

Granted, hindsight is 20/20, but some awfully strange substances have been used for pharmaceutical purposes in the past -- and some might argue, continue to be used today. Here are some vintage advertisements touting items that we might balk at taking today.

Eye-opening. Great graphics.

referência de embalagens antigas

Ad Management plugins

Almost everyone out there who runs a website has toyed with the idea of selling ads on their website. So many options are available. Dozens of ad and affiliate networks exist, and you have different ad formats to consider. Should you sell text ads or banner ads? Should you allow Flash ads? What about ads with sound, pop-ups or floating ads? People have so many decisions to make that they often just end up slapping on some AdSense code and calling it a day. And that’s fine.

You can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly ...

The following 9 headline formulas are some of the easiest to write and the most powerful. When it comes time to write a headline, try one of these first. At the very least, this can give you a creative jumping off point to write a headline that works.

Want to get Internet users to visit your Website or follow your brand? The best way to accomplish those tasks, according to ARAnet, based on polling by Opinion Research Corporation, may not be advertising. Compared with banner ads, pop-up ads, e-mail offers and sponsored links, articles that include brand information were most likely to lead US Internet users to read—and act.

Content rules.

My favorite part of this chart is that they call the 00's the "Noughties".

From air steward uniforms to Corn Flakes cereal boxes...how has everyday design evolved over the last half-century?

I imagine you've seen this already, but on the off chance you haven't . . . bosh!

Writing exercise for Writing for the Web

Tee blogi artikkeli!

1. Create a Facebook Page Your Facebook Page should be the “hub” of your Facebook marketing presence. With a Facebook Page, Facebook users can become a “fan” of your company or product; when that happens, your name and logo will appear on their profile page and your name will appear in their profile feed. fbmarketingpages1In turn, more users will be able to discover your Facebook Page through their friends’ profiles and Facebook searches, and your Page can grow “virally” without you even having to do much work. Finally, Pages rank very highly in Google search results, boosting your SEO rankings.

Facebook's long game. Written by former FB insider

Great ad concept

This is the first time I click on ads purposefully.

ignore the article. click the banner ad. There's a reason it won an award. Shear awesomeness.

The best ad ever.

Marketing ideas

This site IS like an online version of Times Square. Yummy stuff.

New aggregation website by Crispin Porter + Bogusky.

| Advertising & Design Factory

If a client came to you with $1 million to invest in a single Internet marketing channel, which one would you choose? Obviously, the question is a bit ridiculous (given that there's no additional detail provided), but it's designed to elicit an "off-the-cuff" response to a challenging scenario. The answer, of course, is "it depends" - and therein lies the rub. On what does it depend? Well... That's what I hope to answer with this blog post. My goal is not to solve the issue for an individual campaign, but from a very strategic level - asking questions like "where is the company today and where does it want to get to?" then applying those answers to the selection of marketing opportunities. Let's start by defining the macro-level channels themselves, then examine how we'd reach the right conclusions.

The one about douches is seriously disturbing if you enlarge it to read the whole thing.

NEW YORK (AdAge.com) -- As Twitter moves into the business mainstream -- nearing some 35 million unique global visitors, according to ComScore -- it's increasingly clear that one community has yet to fully embrace the social-networking tool du jour: agencies. The irony is that the same people clients hire to erect communications and social-media strategies often appear uncomfortable using Twitter themselves. One stark example: A couple of months back, Volvo struck a landmark ad-placement deal with YouTube to promote the Twitter feed for its XC60 model (@VolvoXC60). But the agency that created the innovative rich-media ad for Volvo, Havas' Euro RSCG, has an account (@Euro_RSCG) that's never been used.

Agencies are struggling to get their heads around Twitter

The irony is that the same people clients hire to erect communications and social-media strategies often appear uncomfortable using Twitter themselves. SO TRUE

Learning Twitter? Don't Take Your Cue From These Ad Agencies - Agency News - Advertising Age

y's brand, but don't hit people over the head with a litany of press releases. Be human. Attach a personality -- a name, a photo -- to your Twitter feed and balance promoting your brand with some personal updates so followers can get a sense of your company culture. Remember, Twitter is public! A client probably won't appreciate your tweeting "Ouch, got a nasty hangover" when you're late to the meeting. Keep clients looped. Be sure to share your agency's Twitter strategy with your clients. Get permission if you want to mention one by name, and don't forget that a lot of your work is proprietary. Don't let a careless misstep to cost you the relationship. Listen. Know what people are saying about you on Twitter. Use search.twitter.com or an application such as TweetDeck to monitor the chatter. Respond. The point of being on Twitter is to engage wi

Over-promotion is a big problem on Twitter. At the same time, an agency's Twitter feed should share relevant information -- not only press releases -- so the balance can be hard to find.

Please notice that we published the first part of the Google AdSense round-up a couple of months ago (100% Google AdSense); this post presents further useful resources that can help you maximize your ads revenue.

useful resources that can help you maximize your ads revenue

Test di abilità delle Forze Armate Svedesi. Ben fatto, in Flash. In inglese. (Ma qualcuno mi dica: le Forze Armate svedesi fanno spesso cose così belle?)

sag vw deinen twitter-nick und vw verrät dir, welcher volkswagen zu dir passt... lustige werbeaktion, die auch deine tweets mit auswertet... schneeengels vw soll übrigens der passat cc sein...

Banner interactivo con API de Twitter para VW

Far from being interesting (unless you enjoy following mutually referencing bloggers who blog about blogging), social media is just an excuse. It is... the old marketing industry's latest excuse to waste more money on bad ideas and lazy thinking.

Artigo de Matt Jones no Advertising Age

The Barack Obama Strategy

The Nielsen Company, News, Press Releases, Nielsen Media Research, Nielsen Online, Nielsen Mobile

Online reviews -- here we come.

"I thought the idea of being a futurist was cool, so I ended up working in marketing in new york city as a "strategist" at an agency, but now I like to call myself a creative engineer. I have a huge crush on culture, an interest in people, and a love for social media. While eating a burger today (7.8.11) , I started to laugh at the idea of urban scavenger hunts. I mean, really? For what? Then I was like, you know what, marketing people LOVEEE that shit! - Heron Preston"

Hee hee.

I thought the idea of being a futurist was cool, so I ended up working in marketing in new york city as a "strategist" at an agency, but now I like to call myself a creative engineer. I have a huge crush on culture, an interest in people, and a love for social media. While eating a burger today (7.8.11) , I started to laugh at the idea of urban scavenger hunts. I mean, really? For what? Then I was like, you know what, marketing people LOVEEE that shit! - Heron Preston

Anti-Abuse Bus Stop Ad Only Batters Women When Nobody's Looking [Advertising] : Amnesty International has instal.. http://bit.ly/1azXiw [from http://twitter.com/StoneCS/statuses/2344200091]

who said the poster was dead?

maps and twitter integration

Use of twitter and maps for Vodafone

A digital archive of thousands of vintage television commercials dating from the 1950s to the 1980s.

advertising

free vintage ad video archive!

madmen avatar maker

Lovely little bit of viral marketing

Umair Haque gör det igen! Sätter nyhetstidningarnas problem i ett modernt affärsperspektiv och visar tydligt hur de ska göra för att utnyttja de krafter som är starka idag på ett positivt sätt. Betalmurar gör det inte...

Profitability can't be recaptured from a commodity. Newspapers used to be yesterday's most profitable industry. Warren Buffett made his fortune by investing in newspapers, yesterday. Yet, today, business model innovation, aka "monetization," is the surest, quickest path to self-destruction. Charging once more for the same old "content" — as argued for by David Simon, in an impassioned CJR article — will inevitably lead newspapers exactly where it led banks investment "banks" and automakers: into economic implosion. To reinvent the buying and selling of news, it's necessary first to reconceive the making of news. The AP's latest attempt at business model innovation, for example, is a heavyweight "rights management" system for the same old stuff. But protecting yesterday's "product" is exactly what prevented the music industry and Hollywood from rediscovering the art of value creation.

Journalists didn't make 20th century newspapers profitable — readers did

"A new generation of innovators is already building 21st century newspapers: nichepapers. The future of journalism arrived right under the industry's nose. Nichepapers, as the name implies, own the microniche. ... Nichepapers are different because they have built a profound mastery of a tightly defined domain — finance, politics, even entertainment — and offer audiences deep, unwavering knowledge of it." Good article. The term "niche paper" has been used previously, but I'm curious if Haque coined the compound word "nichepaper".

Compare and contrast with conventional 'news writing' opinion - McKane (on avoiding narrative), and Hicks (on delivering the latest, not last word)

Kevin: Umair Haque writes an open letter to 'newspaper magnates'. It's well worth a read. Just a taster: "20th century news isn't fit for 21st century society. Yesterday's approaches to news are failing to educate, enlighten, or inform. The Fourth Estate has fallen into disrepair. It is the news industry itself that commoditized news by racing repeatedly to the bottom. It's time for a better kind of news. A new generation of innovators is already building 21st century newspapers: nichepapers. The future of journalism arrived right under the industry's nose. Nichepapers, as the name implies, own the microniche."

Federated Media - Rep Agency

グTips - かちびと.net

1・サイトマップ送信 2･本来の相互リンク 3・無料ブログを使って人柄をアピール 4・Yahoo!のサービスを利用する

個人店等がWebサイトを使って収益を上げる為に行うブランディングTips

Just as in Wall-e, "try blue, it's the new red" or is it?

This traffic is also very engaged — the click-through rate (CTR) on the "JK Wedding Entrance" video is 2x the average of other Click-to-Buy overlays on the site. And this newfound interest in downloading "Forever" goes beyond the viral video itself: "JK Wedding Entrance" also appears to have influenced the official "Forever" music video, which saw its Click-to-Buy CTR increase by 2.5x in the last week.

So. When you actually try to monetize free, high quality, content, it works.

you need 1 catastrophic event or tragedy for every 167 words in the rest of the email. I usually toss in a couple extra for good measure. I've been told by an early adopter that the very elegant and self explanitory "These words are designed to kill advertisements" works wonderfully.

apparently, adding words about death and tragedy causes gmail to not show ads.

using keywords to invoke gmail's algorithmic sense of decorum, turn off gmail ads

Google for Advertisers

Beefcake sells! I don't know if this site got him a job, but it got him tons of publicity (including the NYTimes) and LOTS of traffic.

do i pass?

Excerpt: "If you know more than 5 people, chances are you now know someone who declares themselves a social media expert. How can you tell if someone's claim of expertise is legit? Here's my quick quiz."

ROI

Site da Gringo difícel de gringo entender.

Fortune Teller makes you a media plan

muito bacana o hotsite da gringo mostrando sobre campanhas instantâneas na web..

sillllly

Social Media is not going away anytime soon!

social media marketing to grow at an annual rate of 34 percent – faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums.

Forrester estimates that $716 million will be spent on social media marketing in 2009, growing to $3.1 billion in 2014.

foresight into advertising revenue for online venturess

Social Media Marketing Spend to Hit $3.1 Billion by 2014

ネットの手法があまりにも違うため、あまりいいサービスを提供できないことの多い総合代理店。彼らの「カンチガイ」を見事に象徴するお話です。数年前、Google大先生の下に、電通さんから打診が・・・

http://www.fallinstar.org/2009/07/google_6.html

何億あるかしらないキーワードごとのリスティング広告の1位に全部広告を出すつもりだったんでしょうか、電通さん。 でも、これこそがネットと総合の食い違いの象徴なのかも

これガチ？

電通はセカンドライフだけもちあげていればよいものを...

Intervjuu Apple logo disaineriga

se now more than ever before there are so many people trying to become designers and work for agencies just because the tools that are available. So, it's harder and harder to get work. And, the way some people have to get work is by apprenticing and working for nothing for somebody until they get that job, because there is so much competition.

There are many theories about this logo and many of them are just that. Find out the truth, read the interview with Rob Janoff, the designer of the original Apple logo, who will tell you all about his design.

Fantastic interview with the designer of the original Apple Logo

a little too long and paginated (argh!) but the guy gets many key points right ... will little Artie Sulz who pays himself $4MM a year bother to read it? ... send to evan ... "(I worked for a household-name news organization whose top web editor told me the design of the site didn’t allow links in text. The assertion raised so many questions in my mind I was rendered speechless. It was almost like a Zen koan; the terrestrial equivalent might be of a newspaper whose pages were all glued together.)" I'M LAUGHING BUT IT'S WORTH A CRY ... "Let’s be honest: These papers deserve to die. " AMEN ... "If I were running a chain of papers, here’s what I’d do:" THE NINE SUGGESTIONS THAT FOLLOW ARE GREAT BUT OF COURSE WILL NEVER HAPPEN

One of the things the digital convergence is doing is exposing that fact. Newspapers have to understand that the value that they could as a consequence offer to advertisers just doesn’t exist any more. Another thing: since that delivery monopoly is gone, you can see how much of the production of the American newspaper was not only promotional, but redundant.

Splice Today: MUSIC : POP CULTURE : SPORTS : MOVING PICTURES : POLITICS + MEDIA : WRITING : CONSUME : ON CAMPUS : SEX : DIGITAL

"Press releases contain dated information, the release of which is valuable only to the companies involved; in most cases, they’d actually pay to advertise it, and in that sense it has a negative news value. But vast swaths of a typical American daily is filled with news whose primary source is a press release of one form or another, from entities governmental, political, or corporate. It was part of an unspoken but implicit agreement the papers had with advertisers—that the vast majority of what the paper printed would be complementary with the advertising. (It would be complimentary too, of course.)"

Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance:

Social Advertising Best Practices PDF from IAB http://www.iab.net/socialads [from http://twitter.com/teedubya/statuses/2222208877]

Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18.

by IAB

Social media is big and getting bigger, providing marketers with a combination of reach, relationships, and relevance: * Reach: Social media has overtaken email as the most popular consumer activity, according to a recent Nielsen study. Importantly, consumer growth is coming from an older demographic than social media's historical base; for example, Facebook's strongest growth is coming from 35-49 year-olds, adding twice as many 50-64-year-olds as opposed to those under 18. (Nielsen “Global Faces and Networked Places,” March 9, 2009; MediaPost Blogs Research Brief, “Social Networking Is No Respecter of Age,” March 18, 2009.) * Relationships: Social media's strength is in the personal connections it enables, the peer-to-peer contact, providing reasons for consumers to visit regularly and for extended periods of time. * Relevance: Consumers are extremely engaged with the content and connections that their friends are creating because of its personal relevance.

see Gartner group figure 2009

Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fwww.readwriteweb.com%2Farchives%2Fprepare_yourselves_augmented_reality_hype_on_the_r.php

By 2020 (or perhaps earlier), I suspect augmented reality may be as unremarkable on mobile devices as (say) always-connected e-mail is in 2009. Or for all I know, it may be yet another flash in the pan. This is why I'm glad I'm not a 'futurologist'.

Prepare Yourselves: Augmented Reality Hype on the Rise

examples and rationnale of bad design ex: white font, black background; too large logo; bag photograph; flash intro; too much info on website

Using white text on a black background (for the web) is one of 5 most allday design mistakes all clients seems to want to have

Marketers who closely follow social media can find some enticing statistics to justify their online strategies: Facebook More than 10,000 websites use Facebook Connect, a service that lets Facebook users log in to affiliated sites using their Facebook account and share information from those sites with their Facebook friends. About 30 million Facebook members access it through mobile devices. Twitter Twitter users spend 66% more dollars on the Internet than non-Twitter users, says market researcher ComScore. LinkedIn LinkedIn has more than 365,000 company profiles. More than 12 million small-business professionals are members of LinkedIn. MySpace More than 1 million small businesses and individuals promote their goods and services on MySpace.

"Social-networking services increasingly are indispensable business tools, says Forrester Research. According to its survey of 1,217 business decision makers worldwide late last year, 95% use social networks to some extent. And 53% of more than 300 marketers planned to increase social-media marketing spending this year, according to a Forrester presentation in April."

Continued growth in social media and social networking use by big companies - Ford, Lenovo, Starbucks, etc.

"Social-networking services increasingly are indispensable business tools, says Forrester Research. According to its survey of 1,217 business decision makers worldwide late last year, 95% use social networks to some extent."

Creative Billboard Advertisement

cool ads.

Outdoors Interessantes!

Out dorr referência

5 Tips on How to Write a Killer Slogan (with Interactive Examples)

Just like the daily prophet? Video appears in magazines in NY and LA. Love to see that!

The first-ever video advertisement will be published in a traditional paper magazine in September.

The first-ever video advertisement will be published in a traditional paper magazine in September. The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly. The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries

RT @timbuckteeth: Video adverts appear in paper based magazines http://bit.ly/1H2nav - indeed interesting [from http://twitter.com/mebner/statuses/3425294251]

Daily Prophet (like Harry Potter) video

The first-ever video advertisement will be published in a traditional paper magazine in September. The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly. The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries. The chip technology used to store the video - described as similar to that used in singing greeting cards - is activated when the page is turned.

The first-ever video advertisement will be published in a traditional paper magazine in September. The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly. The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries.

"The video-in-print ads will appear in select copies of the US show business title Entertainment Weekly. The slim-line screens - around the size of a mobile phone display - also have rechargeable batteries."

Werbeanzeige auf Facebook gestalten

Web Design and Development Blog

I enjoy the massacre of ads. This sentence will slaughter ads without a messy bloodbath.

a world of property empire building on an unimaginable scale will be launched! A live worldwide game of MONOPOLY using Google Maps as the game board. The goal is simple. Play to beat your friends and the world to become the richest property magnate in existence. Own any street in the world. Build humble houses, crazy castles and stupendous skyscrapers to collect rent. Use MONOPOLY Chance Cards to sabotage your mates by building Hazards on their streets.

Monopoly City Streets, you versus the world in the biggest live game of MONOPOLY in history!

A great review of Predictably Irrational - the hidden forces that shape our decisions by Dan Ariely. Why we act the way we do when we buy and how we are constantly manipulated by companies and advertisers. The question we have is will this change because of social media?

"7. Capitalize on our Aversion to Loss" - : - A good reason for subscriptions to have multiple levels

# f what you've spent so far on a service, product, or relationship -- in effort or money -- is probably far less than you think. Be willing to walk away. # Once you've bought something, never rely on your internal judgment to assess its value, because you're too close to it now. A

It's a fascinating examination of why human beings are wired and conditioned to react irrationally. We human beings are a selfish bunch, so it's all the more surprising to see how easily we can be manipulated to behave in ways that run counter to our own self-interest. This isn't just a "gee-whiz" observation; understanding how and why we behave irrationally is important. If you don't understand how these irrational behaviors are triggered, the marketing weasels will use them against you.

The importance of focusing on the bigger picture.

3 Most of us are afraid of strategy, because we don't feel confident outlining one unless we're sure it's going to work. And the 'work' part is all tactical, so we focus on that. (Tactics are easy to outline, because we say, "I'm going to post this." If we post it, we succeed. Strategy is scary to outline, because we describe results, not actions, and that means opportunity for failure.)

"Building a permission asset so we can grow our influence with our best customers over time" is a strategy. Using email, twitter or RSS along with newsletters, contests and a human voice are all tactics. In my experience, people get obsessed about tactical detail before they embrace a strategy... and as a result, when a tactic fails, they begin to question the strategy that they never really embraced in the first place. The next time you find yourself spending 8 hours on tactics and five minutes refining your strategy, you'll understand what's going on.

The Evolution of Apple Ads http://bit.ly/45FwRp [from http://twitter.com/inti/statuses/4005419829]

Webdesigner Depot

Apple first started advertising their products in the late 1970s. The 80s showed a wide variety of ads, some of which served to convince consumers that they

Sponsored Tweets is a new Twitter advertising platform that connects advertisers with tweeters. Advertisers can create sponsored conversations on Twitter. Tweeters can earn money for spreading the word. remember me Here's How It Works

Sponsored Tweets is marketplace that provides twitter advertising through twitter based sponsored conversations.

google acquisisce DOUBLE CLICK e mo cambia tutto

Evony, thanks for showing us what it means to take advertising on the internet to the absolute rock bottom ... then dig a sub-basement under that, and keep on digging until you reach the white-hot molten core of the Earth. I've always wondered what that would be like. I guess now I know.

Advertising how bad can it go? How not to do advertising

Coding Horror progression of breast presence in Evony's internet ads boobs.

Gods, I remember seeing these a while back. Protip: If you ads make me feel like I need a shower after viewing them, YOU'RE DOING IT WRONG.

Apparently that ad didn't perform up to expectations at Evony world HQ, because the ads got progressively ... well, take a look for yourself. These are presented in chronological order of appearance on the internet.

クリックレートを追求いった結果のバナー

The (d)evolution of Evony.com's godawful, ridiculously sexist ad campaign.

10 mejores libros, interesantes posts luego para complementar

from Kristina Halvorson, list of adage's best books about media and marketing

I'd really like to see Fred's comments about this list!

A very good article on how to be a social-media-friendly business

Trends in social media and how savvy businesses are adapting to the new era - circa Sept 2009

Read later

philosophically, advertising and social media are very different. Creatives, client services folks, account planners and the like are being asked to undertake a new method of communications that runs counter to everything they’ve ever been taught.

Also, some editing would help.

Nice vintage ads.

Thousands of television commercials created or collected by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency, dated 1950s - 1980s.

Have fun watching all of the old commercials we grew up with. Remember how much you begged for that Snowcone Machine? Your mother said it was dumb, watch the commercial again, I think she was right!

Another breakthrough idea from Seth Godin. Brands In Public should be huge. I'll keep an eye on it, that's for sure. Hopefully I'll have a business/organization/something that will need to use it.

You can't control what people are saying about you. What you can do is organize that speech. You can organize it by highlighting the good stuff and rationally responding to the not-so-good stuff. You can organize it by embracing the people who love your brand and challenging them to speak up and share the good word. And you can respond to it in a thoughtful way, leaving a trail that stands up over time.

"Squidoo has built several hundred pages, each one about a major brand. Each page collects tweets, blog posts, news stories, images, videos and comments about a brand. If your brand wants to be in charge of developing this page, it will cost you $400 a month. And once you take the page over, the left hand column belongs to you. You can post responses, highlight blog posts, run contests or quizzes."

h saying tha

twitterstorm. An idea (one that's negative to the brand)

From Mashable.com - The latest: Facebook Fan Boxes, which lets Facebook Page admins embed the latest activity from their Page on their own website. Page admins will now see an “Add Fan Box to your site” link under the logo of their page. From there, they can cut and paste the code into their website, which will then display a widget containing that page’s latest updates, and optionally, pictures of fans. Additionally, Facebook users can become a fan of a Page right from the website the Box is embedded on.

Una gran idea

Online advertising pros-and-cons and blog debate

Yes. Yes. Yes. Been talking about this idea with my friends for a couple years now. Traditional online ads are dead. Eye tracking shows they are largely invisible. Online ad people object, saying "they still work," "just depends on the creative." No. They're a distraction, an ask for attention that pays back very little to the consumer. Banners are the equivalent to flashing LED billboards on the side of the freeway: they're all about the advertiser, not the consumer. Next.

Just differentiate b/w the content writer & the content publisher. The publisher is stuck in the CPM/CPA world as it is now, trying to cover costs & make a return in an ever increasing universe of sites & pages. The writer is spreading his content/meme, in this case a reformer meme.

OK, Advertising Week just ended… does anyone else feel like the online advertising industry is the orchestra, playing on while the Titanic is sinking?

Print advertising can inspire and shock, motivate and make you think. These amazing print advertisements show just how powerful an image really can be!

Every day, we’re bombarded by thousands of adverts, most of which are boring, thoroughly irritating or both. Every now and again, however, an advert comes along that’s so powerful, due to the originality of its content or the way that it conveys its message, that it inspires us to change our behaviour: it might make us find out some more information about a product, donate money to charity or even cut down on drinking alcohol! With in excess of $385 billion spent annually on ads, it’s unsurprising that admen give life to veritable masterpieces of visual communication from time to time. These truly brilliant ads can be found on TV, on the internet and on billboards too. But the most engaging ads of all appear in traditional print media, as people reading newspapers and magazines have time to absorb lots of information as well as creative subtleties. Below, you’ll find 30 examples representing the crème de la crème of recent print advertisements

hatred

I know Windows is awful. Everyone knows Windows is awful. Windows is like the faint smell of piss in a subway: it's there, and there's nothing you can do about it.

windows vs osx

Windows works for me. But I'd never recommend it to anybody else, ever.

(via FakeSteve)

from Julianne

From 10Steps.SG

Some of these billboards are really excellent. Am I the only one who's never actually seen one in real life? Are they actually implemented or are many of them lifted from Ad Agency pitches?

“Writing Wednesdays” Future “Writing Wednesdays” articles will be inspired by quotes from The War of Art.

Nobody wants to read your shit. There’s a phenomenon in advertising called Client’s Disease. Every client is in love with his own product. The mistake he makes is believing that, because he loves it, everyone else will too. What’s your answer to that? 1) Reduce your message to its simplest, clearest, easiest-to-understand form. 2) Make it fun. Or sexy or interesting or informative. 3) Apply that to all forms of writing or art or commerce. You acquire that skill which is indispensable to all artists and entrepreneurs: the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your imagined reader/gallery-goer/customer.

Nobody wants to read your shit.

Hat tip Michael. "Record £1.75bn online spend makes UK first major economy to spend more on web ads than TV, says IAB"

Record £1.75bn online spend makes UK first major economy to spend more on web ads than TV

Record £1.75bn online spend makes UK first major economy to spend more on web ads than TV, says IAB

Comscore (US): 50% minder banner clickers in 2 jaar. 8% van de online populatie zorgt voor 85% van banner clicks, vooral arme lager opgeleiden. Banners zijn echter wel succesvol, want zien van banners leidt tot site bezoek en search. Dus nieuwe metrics nodig om succes te meten.

But ComScore, Starcom Study Shows Banners Are Still Effective -- Especially When Paired With Paid Search

The percentage of people who click on a Display ad are down, but that doesn't mean that banner ads are effective means of advertising. AdAge discusses that we need to use different metrics to measure engagement and branding.

50% of clicks come from low-income young adults...but the good news is that digital banners are still a branding tool

Look at display view-through rates.

The number of people online who click display ads has dropped 50% in less than two years, and only 8% of internet users account for 85% of all clicks, according to the most recent "Natural Born Clickers" study from ComScore and media agency Starcom. As the pool of people who click on banner ads rapidly decreases, it begs the question: Is the long-used click-through rate now officially useless?

its past. The push for control of attention, creativity, measurements and inventory will reshape the advertising value chain and shift the balance of power.

Research report w/ PDF download by IBM Research on the future of ad models

Based on IBM global surveys there are four change drivers shifting control within the ad industry: 1. Attention – Consumers are increasingly in control of how they view, interact with and filter advertising in a multichannel world. 2. Creativity – Thanks to technology, the rising popularity of user-generated and peer-delivered content, and new ad revenue-sharing models (e.g., YouTube, Crackle, Current TV), amateurs and semi- professionals are now creating lower-cost advertising content. 3. Measurement – Advertisers are demanding more individual-specific and involvement- based measurements, putting pressure on the traditional mass-market model. 4. Advertising inventories – Will be bought and sold through efficient exchanges, bypassing traditional intermediaries.

# Attention – Consumers are increasingly in control of how they view, interact with and filter advertising in a multichannel world. # Creativity – Thanks to technology, the rising popularity of user-generated and peer-delivered content, and new ad revenue-sharing models (e.g., YouTube, Crackle, Current TV), amateurs and semi- professionals are now creating lower-cost advertising content. # Measurement – Advertisers are demanding more individual-specific and involvement- based measurements, putting pressure on the traditional mass-market model. # Advertising inventories – Will be bought and sold through efficient exchanges, bypassing traditional intermediaries.

and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.

Our present is a lot better than the future they imagine

This montage of AT&T ads came from a 1993 Newsweek CD-ROM, when Newsweek thought that one day, magazines would be sent to you in CD-ROM form, sponsored with ads. It's an interesting view of the future.

Правила продажных блоггеров в оригинале

Ab Dezember gelten neue Regeln, die die US-Wettbewerbsbehörde jetzt erlassen hat. Danach müssen Blogger oder Nutzer, wenn sie ein Produkt bewerten, "die materiellen Beziehungen, die sie zu den Anbietern des Produktes oder der Dienstleistung haben, offen legen". Sonst droht eine Geldstrafe in Höhe von 11.000 US-Dollar - ganz gleich ob Geld gezahlt oder Test-Produkte bereitgestellt wurden.

la legge

2009-10-06

a model's proportions appear to have been altered to give her an impossibly skinny body ("Dude, her head's bigger than her pelvis"). Naturally, Xeni reproduced the ad in question. This is classic fair use: a reproduction "for purposes such as criticism, comment, news reporting," etc.

Fuck Ralph Lauren - I'm drinking, no more insight

high priority

great talk about value of perception...

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.

Creative Search is a search engine that gives you sorted results. Results for: D&AD

When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you.

Social media isn’t complicated. When you boil it down it’s about listening to your customers, being helpful by offering your knowledge and giving them interesting content to share and thereby advocate for you. The IMS speakers shared several case studies (yes, too many of them mentioned Comcast and Zappos) on how organizations have embraced social media to connect with and built trust and affection among customers. None of the examples required hyper-specialized knowledge or technology for a company to connect with people.

Companies that can't talk about anything other than their products, or don't respond to their customers online are hurting their social-media efforts, Amy Mengel writes. Companies also need to make sure that their internal processes are in line with the technology and that the company culture is cut out for social media

“It’s not rocket surgery.” That malapropism became a bit of a mantra at last week’s Inbound Marketing Summit. Social media isn’t complicated. When you boil it down it’s about listening to your custo

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The Fun Theory This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or something entirely different, just so long as it’s change for the better.

Making money blogging is a common dream to many bloggers. But sadly, only a few bloggers actually make money from blogging. The fact that you will make money depends of many factors, as such as your site traffic, the quality of your content, the power of your network, and many more. Althought tools will not bring you results without any work, they can make your life easier or help you to optimize your online income. In this article, I have selected the Top 10 WordPress plugins for monetizing your blog.

avarice

Journalists vs. Bloggers

Then, later in my career, I started blogging, and then writing for ReadWriteWeb, and now I am COO of this news media business. So that got me thinking about the past, present, and future of journalism. Disclosure: I do not come at this from a long career as a journalist. This is a personal, blog-style view of the journalism profession by somebody who cares about the outcome.

One of the biggest challenges for small businesses who want to market using social media is capacity. crowdSPRING is a small business - there are only 10 people on our team - so we understand this challenge well. You must decide whether social media makes sense for your small business. There is no universal answer. In this two part series (part 2 will be published in a few days), I’ll offer 10 small business social media marketing tips. For each tip, I’ll discuss the basic strategy - for those who simply want to get their toes wet, and also the advanced strategy - for those who want to spend a bit more time and go a bit deeper in their social media marketing efforts. Where possible, I’ll point you to other excellent resources to help you execute your strategy. The tips are all based on my own experience leveraging social media marketing for crowdSPRING. I recommend only tools I’ve personally used - and third party references I trust.

Wie sich Farmville

via cpalow, alok

Major media can’t stop applauding the companies long enough to understand what’s really going on with these games. The real story isn’t the business success of these startups. It’s the completely unethical way that they are going about achieving that success.

facebook economy

facebook users, beware

Interesting article on the spamming economics of Facebook and social media, straight from the horses mouth

Last night we wrote about the lead generation scams within social gaming networks. This is a guest post by Dennis Yu, the CEO ...

How To Spam Facebook Like A Pro: An Insider’s Confession

As I was looking for bloggers to contact, I found some posts/articles that were extremely relevant to what I was doing. In other words, these are posts that people looking for a tool like mine would find and read.

Some useful stuff about blogger outreach

take it for what it is, a description of what I have done so far. Implement at your own risk! ;)

Startup Marketing Advice from Balsamiq Studio

Great marketing tips from Balsamiq, made much greater by the fact that his micro-startup has been awesomely successful.

Ideas for how businesses can capitalize on the various tabs in Facebook. Different from normal Facebook usage. With examples.

I've long given up on page-views as a major metric. Now I have back-up for cutting clicks down to size. Upshot: Be careful what you measure.

Great creativity pulled off in photo adverts...

Some really imaginative graphics from the World Wildlife Fund.

Son bien creativos los guachitos. Vale la pena ver las 50 fotos que muestra este blog, creeme :)

You're the owner of a local small business and you are trying to figure out the best steps to get on to Facebook to drive new customers. It can be a daunting task and with little extra time in the day, how can you be expected to spend time promoting your business on Facebook? I completely understa ...

Very clever campaign for Acciona, a sustainable development firm based in Spain. http://bit.ly/3q6ITs

"Last year Pepsi spent several hundred million dollars on a new logo. Everyone figured they had just ripped off the Obama logo. But now an internal document from the branding company has surfaced: Breathtaking bullshit."

Sur le ciblage comportemental chez Google.

Today we are launching "interest-based" advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest — say sports, gardening, cars, pets — with your browser, based on the types of sites you visit and the pages you view.

That's why Google has worked hard to create technology that makes the advertising on our own sites, and those of our partners, as relevant as possible. To date, we have shown ads based mainly on what your interests are at a specific moment. So if you search for [digital camera] on Google, you'll get ads related to digital cameras. If you are visiting the website of one of our AdSense partners, you would see ads based on the content of the page. For example, if you're reading a sports page on a newspaper website, we might show ads for running shoes. Or we can show ads for home maintenance services alongside a YouTube video instructing you on how to perform a simple repair. There are some situations, however, where a keyword or the content of a web page simply doesn't give us enough information to serve highly relevant ads.

Guerrilleros...wow!

The 80 best guerrilla marketing ideas i’ve ever seen

Schönes Guerilla Marketing

Turn gold into cats? lol I'd do this. X3

catsforgold

To me, the most important element was actually testing everything as we went. By putting in a little extra work, we could quickly gauge which ad creative, landing page and advertiser was giving us the best results and react accordingly.

digital

o Clay Shirky says “no, it’s too easy to obtain free content elsewhere on the Web” and Steven Brill says “yes, some consumers will pay for some content.” '

The Debate Zone: Will people pay for content online?

A atuação de grandes empresas no Facebook.

journalism's importance to democracy... irony that eric schmidt wrote in wsj, when murdoch want to take wsj off of google

An interesting take on how Google can help save newspapers instead of killing them.

The claim that we're making big profits on the back of newspapers also misrepresents the reality. In search, we make our money primarily from advertisements for products. Someone types in digital camera and gets ads for digital cameras. A typical news search—for Afghanistan, say—may generate few if any ads. The revenue generated from the ads shown alongside news search queries is a tiny fraction of our search revenue.

WSJ 12/03/09 opinion piece by Google's Eric Schmidt on "How Google can help newspapers

In The Wall Street Journal, Google CEO Eric Schmidt says that the Internet will not destroy news organizations. He says that Google working in cooperation with publishers of newspapers and magazines can help bring about a business model to share ad revenue from searches.

From AllFacebook.

How to get 18,000 beta users in 4 weeks

Mashable post praising the Moonfruit campaign

A few weeks ago, we wrote about a promotion from website builder SquarespaceSquareSpace, where the company offered up 30 iPhones in 30 days to be randomly

Web site builder Moonfruit made it to the top of the Twitter traffic when it gave away 10 Mac laptops as part of a 10-year anniversary campaign.

marketing medium

Good stats on actual usuage of Twitter, drop off rates, etc.

Normally a formal statistical treatment would be too difficult, but I'm here to rescue you with a statistically sound yet incredibly simple formula that will tell you whether or not your A/B test results really are indicating a difference.

menus marketing tricks

principles of menu design

facebook make money

Herramienta que reporta cifras y analisis alrededor de la cuenta del twitter.

Perfil de tus seguidores. De pago

I'm just trying this out now to see what I think...you may want to check it out, too.

Herramienta para analizar a tus followers.

Lista de melhores e piores projetos de identidade do ano de 2009 - EUA, EUROPA

publicidad creativa

Motivate Facebook members to promote your products or events and engage with the campaign’s focus on tying social media with offline experiences is a great way to immediately make the organization's Facebook presence relevant.

Dunkin' Donuts: Profilbilder sollen neues Produkt bekannt machen

With the Keep It Coolatta sweepstakes, fans of the brand on Facebook (Facebook) (there’s over 800,000 of them) can post a photo of themselves with any Coolatta beverage to the Fan Page wall, add the caption #CoolattaGiveaway, and subsequently update their profile with the pic, and they’ll be entered to win a daily giveaway through June 24. Dunkin’ Donuts will randomly select winners, award the prizes, and update their official profile with the winning image.

Facebook is huge, Twitter is mainstream, and social media is everywhere. It’s now not unheard of for large and traditional brands to embrace the unknown for better or worse. Remember the Skittles ordeal?

"The constant barrage of invites to sign up for this group or download that app are starting to wear on social-network users, presenting big challenges for the brands and marketers who are looking to use these sites to aggregate fans and cultivate relationships with customers."

The constant barrage of invites to sign up for this group or download that app are starting to wear on social-network users.

AKQA had success with a Marmite group on Facebook. The savory spread's advertising message is "Love it or hate it," so the group works well as a discussion topic for social networkers. Fans post recipes, discuss weird and wonderful ways to enjoy the sticky black spread, tell tales of conversion to the taste and share frustrations about not being able to purchase it outside the U.K. Too often, Mr. Beattie said, advertising on social networks is "still a traditional interruptive approach where brands are piggybacking on content that people value." The IAB research found that exclusive content, which appeals to 28% of social networkers, and a genuine interest in the message, which attracts 37%, are the keys to a positive response from consumers on social networks. And because only 5% say that they actively dislike messages from brands, there are big opportunities for marketers who can hit the right notes

Based in New York City, PointBanner.com allows online marketers to quickly order fully-customized banner ads and receive professionally designed, campaign-ready graphics within 48 hours. Formed to help marketing managers, small-business owners, affiliate marketers and eBay merchants slash the cost of production to as low as $49 per ad,

Wow.

service that effectively combines the theory of natural selection with banner ads - with very impressive results.

Weebly product that optimizes ads based on genetic algorithms.

Words sell.

Many copywriting and marketing gurus teach simplistic ideas about psychology. They insist that people can be fully understood and manipulated ...

People are highly complex and often mysterious, so we all struggle to understand our fellow humans. However, now that you’ve gotten over being afraid to sell, here are a few basic psychological tidbits that can help you write compelling copy.

Burger King does Facebook marketing wrong

Great ex of co (Target) using its Facebook Page to give $$ to charity while brand blding via @John_Bailey (thnx!) http://bit.ly/om487 [from http://twitter.com/markivey/statuses/3375105856]

Retail chain Target already gives 5 percent of its income to charity. For the next couple weeks, they are going to be allocating those funds – which come out

Retail chain Target already gives 5 percent of its income to charity. For the next couple weeks, they are going to be allocating those funds – which come out to $3 million every week – to charities selected by Facebook users. The company has launched the “Bullseye Gives” campaign on Facebook, which is essentially a voting application connected to the brand’s existing Facebook page.

Idéias para comercial Netlogos

58 of the World’s Greatest Offers — Copyblogger

What is the best way to generate sales online? While the answer may vary slightly depending on the size of the ad budget, a Forbes study says marketers of all sizes should start with search. Forty-e

Forty-eight percent of marketers said that search engine optimization (SEO) was the best method for generating conversions online. More than one-half of marketers with budgets over $1 million agreed.

desestructuradas. Si, el muro puede ser muy valioso

mportancia de la red, de as rrpp y de escuchar al consumidor interesante la evolucionde : cotillear en la carniceria a chatear a face book lo mismo pero mas sofisticado y. cn más alcance.... ejemplo de dove y contra ejemplo de greenpeace estrategia de corporate brand

CAUSE MARKETING AS DESCRIBED BY UNILEVER CMO

Clift chides marketers for not recognizing their brands are not their own.

Dieser Beitrag betrifft nicht nur Marketing, sondern auch PR–bemerkenswert vor allem die "Five new rules of [PR]: "Listening to consumers is more important than talking at them."

BATAVIA, Ohio (AdAge.com) -- Brands aren't simply brands anymore. They are the center of a maelstrom of social and political dialogue made possible by digital media, said Unilever Chief Marketing Officer Simon Clift, who warned that marketers who do not recognize that -- and adapt their marketing -- are in grave peril. Unilever Chief Marketing Officer Simon Clift Unilever Chief Marketing Officer Simon Clift Photo Credit: Gary He "No matter how big your advertising spending, small groups of consumers on a tiny budget might hijack the conversation," he said. "So this internet thing is much bigger and more interesting than just finding successors to TV advertising." Mr. Clift was speaking to a packed house at Ad Age's Digital Conference last week, in an address that did much to define an internet-driven sea change that's put consumers in control and at times threatened to overwhelm marketers and their agencies, who -- despite frequent protestations to the contrary -- are still rather p

significations des logos

Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its newest models' debuts at the New York Auto Show. While brands as diverse as Southwest Airlines and Smirnoff vodka have been tweeting and accumulating followers for months, Land Rover attempted to use the burgeoning social-media platform in a more ambitious way, seeding so-called hashtags (words used in tweets that make it easier to follow an ongoing conversation via online searches) on billboards, taxi TVs and other out-of-home venues; spreading word of the Twitter effort through auto-obsessed blogs and online publications eager for a peek at its latest bells and whistles; and paying a fledgling Twitter ad network to spread the word among its army of compensated, heavily followed Twitter users, all of whom wallpapered their Twitter profiles with Land Rover branding.

Land Rover utilizing Twitter in some interesting ways; http://tinyurl.com/cjbdx6 [from http://twitter.com/jcookaz/statuses/1578827997]

"While brands as diverse as Southwest Airlines and Smirnoff vodka have been tweeting and accumulating followers for months, Land Rover attempted to use the burgeoning social-media platform in a more ambitious way, seeding so-called hashtags (words used in tweets that make it easier to follow an ongoing conversation via online searches) on billboards, taxi TVs and other out-of-home venues; spreading word of the Twitter effort through auto-obsessed blogs and online publications eager for a peek at its latest bells and whistles; and paying a fledgling Twitter ad network to spread the word among its army of compensated, heavily followed Twitter users, all of whom wallpapered their Twitter profiles with Land Rover branding. While it's too early to know what sort of return Land Rover will receive for its efforts, "it cost us virtually nothing," said Keith Rhodes, VP and account director at WPP-owned direct-marketing firm Wunderman, which orchestrated the effort."

Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its newest models' debuts at the New York Auto Show.

Land Rover last week became the first national brand to execute a national Twitter campaign in a bid to promote its newest models' debuts at the New York Auto Show

Success or failure?

Growth charts for Facebook Traffic

Ross Sandler of RBC has done what every good analyst should do, which is say something interesting. What Ross has said is that, at its current growth rate, Facebook will surpass Google in size by 2011-2012.

Ross Sandler of RBC has done what every good analyst should do, which is say something interesting. What Ross has said is that, at its current growth rate, Facebook will surpass Google in size by 2011-2012.

Facebook projected to surpass Google by 2011: http://bit.ly/17MG2Y [from http://twitter.com/sbeckham/statuses/1355135083]

s a website banner, mobile video or out-of-home digital sign.

gaho online adverting managment system

open source free adnetwork

Ad platform

From the BetaMax to the HD DVD the following are a list of the ads from technology that are either in dead or dying format, or those which ...

It is interesting to look back at the various ways that technology has been advertised to consumers over the past several decades. It is particularly interesting to look back at these advertisements when the featured products have been made obsolete. From the BetaMax to the HD DVD the following are a list of the ads from technology that are either in dead or dying format, or those which are no longer in production.

12 dead technology ads: http://bit.ly/jeq96 [from http://twitter.com/mikkokiviniemi/statuses/1602207567]

If you just went by the advertising, you would've thought Betamax would be around forever:

ポップなイラストをつかったかわいいデザインの情報宅配サイト。 無料で情報誌を宅配ってスゴいなぁ。

You Tube Viral Ads Videos Socialmedia buzz

We're living in the YouTube generation, where not only are you consuming video at massive rates, but also uploading boat loads of it. However, only a select few

t mobile and samsung

video

In today’s world of interactive web-based marketing, viral campaigns and high production television commercials, the print ad remains one very powerful and effective means for advertisers to reach their audience.

おもしろ広告集

Interessante Print-Werbung

'GET A MAC': THE COMPLETE CAMPAIGN

Get a Mac Ad Campaign

every mac vs pc ad

It takes a whole bunch of people to make a website. Aquent can get you that whole bunch of people. Find out who you need at internetonlinewebsite.com

How to Create Memorable Business Cards

tips on how to restart an existing adwords campaign or campaigns

Shimon Sandler is a search marketing professional. He authors a blog at Shimonsandler.com In this bad economy when many advertisers are slashing their online

So, three months later, how many people have signed up to pay $5 a week, or $260 a year, to get unfettered access to newsday.com?

The web site redesign and relaunch cost the Dolans $4 million, according to Mr. Jimenez. With those 35 people, they've grossed about $9,000.

In late October, Newsday, the Long Island daily that the Dolans bought for $650 million, put its web site, newsday.com, behind a pay wall. The paper was one of the first non-business newspapers to take the plunge by putting up a pay wall, so in media circles it has been followed with interest. After Three Months there are only 35 Subscriptions for Newsday's Web Site. The web site redesign and relaunch cost the Dolans $4 million, according to Mr. Jimenez. With those 35 people, they've grossed about $9,000.

Article on less than successful launch of New York title's paywall (26.01.10)

"The web site redesign and relaunch cost the Dolans $4 million, according to Mr. Jimenez. With those 35 people, they've grossed about $9,000."

The web site redesign and relaunch cost the Dolans $4 million, according to Mr. Jimenez. With those 35 people, they've grossed about $9,000. In that time, without question, web traffic has begun to plummet, and, certainly, advertising will follow as well. Of course, there are a few caveats. Anyone who has a newspaper subscription is allowed free access; anyone who has Optimum Cable, which is owned by the Dolans and Cablevision, also gets it free. Newsday representatives claim that 75 percent of Long Island either has a subscription or Optimum Cable.

The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed. In 2010, we’re entering a new era of social media marketing — one based on information, rationalization, and resolve. Business leaders simply need clarity in a time of abundant options and scarcity of experience. As many of us can attest, we report to executives who have no desire to measure intangible credos rooted in transparency and authenticity. In the end, they simply want to calculate the return on investment and associate social media programs with real-world business performance metrics. Over the years, our exploration and experience has redefined the traditional metrics and created hybrid models that will prove critical t

The debate over measuring social media investment inspired many brands to cannonball into popular social networks and join the proverbial conversation without a plan or strategic objectives defined. At the same time, the lack of ROI standards unnerved many executives, preventing any form of experimentation until their questions and concerns were addressed.

- 15% optimistically hope for 5-10% In 2009, those companies that aligned social media investments with revenue estimates: - 5% or less revenue tied to social in 2009 foresee an increase of an additional 5% in 2010 - 6-10% of revenue stemming from social media is expected to increase more than 10% - Those with greater revenues resulting from social engagement expect an escalation of revenue derived from social at 20%

Love this. Home of the Career Evolution in Advertising

software programs and wokr heirarchy

Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.

FT.com, January 15 2009. Two-thirds of advertising agencies are not prepared for the industry changes prompted by social networks and new forms of digital media, a report has found. The Institute of Practitioners in Advertising, which will publish the “Social Media Futures” report compiled by Future Foundation next week, has warned that advertising agencies face growth of just 1.2 per cent a year by 2016 if the industry fails to tackle the changes to the media created by sites such as Facebook, YouTube and Twitter. Social networks enable consumers to pass on information about products and services, and recommendations from friends are more influential than traditional forms of advertising.

cost for agencies if they do not adapt to social networking as an advertising medium

As long as advertising don't relationship building, dialogue, honesty and authencity they can forget about playing a part in new media.

MAY 18, 2009, eMarketer

In addition, 27% reported that they did an online search for the product, brand or company, and 21% typed the company Web address in their browser. Nine percent sought additional information using social media tools.

marketing internet

An utterly enthralling rant about the economics of the web, written 40,000 feet up in the air. "Newsflash folks: The Internet does NOT want to be FREE... It wants to GET PAID on Fucking Friday, just like everybody else on the damn planet."

password friction paypal login

ASSERTION #2: The default startup business model for 2010 & beyond will be subscriptions and transactions (e-commerce, digital goods). Newsflash folks: The Internet does NOT want to be FREE... It wants to GET PAID on Fucking Friday, just like everybody else on the damn planet.

(+ why Facebook, Google, & Apple will own your wallet by 2015)

vídeos do superbowll

superbowl 2009

Super Bowl TV-CM

All Super Bowl spots.

Did you miss one of the Super Bowl ads? Never fear, Ad Age has gathered them all up and presents them here for your viewing pleasure

Part 3 great article about online video industry. good thoughts for monetizing DER

TechCrunch - metric about video consumption on-line. (Pyramid of content / average nb of times a video is seen)

If anything, it has made us work a little harder to keep company with some of the great agencies that we admire.

The big question is how should agencies respond to Twitter as a disruptive technology? Do you give up short-term revenue from traditional marketing services that may be obsolete in several years, so that you can reinvent your business model? Do you hang on to your current business model as long as possible and run the risk of falling behind? I bet that most of us believe that we can create a hybrid model where we continue to practice traditional marketing and introduce select social-media components to our programs.

How Social Media Tools Can Complement What You Do

why agencies should use more social media / twitter

if you take the time to learn the ropes and experiment. Below is a graph of my return on investment from Adwords for my table planning software over 5 yea

info about how to manage ads on your site: resources, sites, info and links.

Smashing Magazine article

You are so vain and you've just handed (possibly) another rich lode for Google to mine. And you didn't know it.

Farhad Manjoo takes a look at Google's new profile option, which lets you control your brand in Google (to some extent). It could be a Facebook killer - or at leats be a new place you need to keep an eye on your brand.

Google Profile—a page that Google is encouraging everyone to create.

wow!

Dijit widgets enable users to socially distribute photos, music, videos, create micro-blogs, and create slideshows. Dijit Custom Widget Engine & Dijit Flash Widget Creator allow you Build Dijit Widget Slideshow Online for Free,create youtube widget,Myspace widgets, facebook widget, dashboard widgets, desktop widgets, mobile widget, flash widgets, blog widget and network widget.

Widget creator

Programing the social web around a brand requires a consistent flow of engaging social objects. Here's why smart social content should be a major priority.

Future of Agencies - will they even exist? Ideological article.

Who says the future needs an agency, anyway?

Advertising agency of the future sounds a bit like horse drawn carriage of the future. I’m not saying for certain that there won’t be agencies in the future, only that the future doesn’t necessarily need agencies. Just like the future doesn’t need printed news but it needs journalism; the future needs commercial communications, but who creates them, the agency or the brand or someone else, is unwritten.

According to Web measurement firm Compete Inc., Facebook has passed search-engine giant Google to become the top source for traffic to major portals like Yahoo and MSN, and is among the leaders for other types of sites.

Is social media becoming more important than search engine ?

Carnegie Mellon University Professor, Jesse Schell, dives into a world of game development which will emerge from the popular Facebook Games era.

The not so hidden psychological traps in social gaming. And where it could lead (if the world wasn't such a messy place).

Jesse Schell talks about future of gaming

1950年代電車中吊り広告 　この中吊り広告（なかづりこうこく）は、1950（昭和25）年から1954（昭和29）年頃にかけて、京阪神を走る国鉄列車内で実際に使用されていたもので、当時大阪の宮原電車区などで働いていた親戚の国鉄職員（故人）から譲り受けたものです。戦後物資難の時代にあって、裏面が白く、子供の絵書き用紙として使えるということで、電車区で使用済みとなった広告を自宅に持ち帰ったものが、今こうして残っています。 　実物サイズはＢ3規格（横515mm×縦364mm）、印刷技術が向上してカラフルになりつつある頃で、戦後復興期の庶民の生活や終戦後の日本の政治・経済・社会情勢をうかがうことができます。当ページでは、所蔵約280枚の中から、236枚を公開しています。 　これらのうちの一部は、2005年度日本アカデミー賞受賞映画「ALWAYS 三丁目の夕日」、及び2007年度「ALWAYS 続・三丁目の夕日」に資料提供（美術協力）し、集団就職列車、都電（路面電車）、東京駅のシーンに登場しています。（ 映画では商号や商品名を東京地区用に加工されています ）

なかなかどうして、素敵です。マスコミ関連はあんまり変わっていないような気もする。不二家の中刷りのペコが、どう見ても異常。怖えぇ。

あー、こういうの好きです。そして勉強になります。ありがとうございます。

広告の歴史

Welcome to the world of Tostitos Restaurant Style Salsa A land of luscious tomato trees, spicy jalapeño cacti and canopies of fresh cilantro where anything is possible.

kul video som beveger seg utenfor rammen på vimeo...

Companies who don’t have iconic brands with millions of adoring fans, often have to resort to other ways to get the attention of the market. This isn’t evil, nor is it uncommon, it’s just business, and was here before the web, and will be afterwards. Don’t get mad or emotional about it, let’s break it down to understand how it’s going to work, if you’re a concerned user, use this post to figure out how to beat it. If you’re a marketer, figure out what works –and throw away what doesn’t.

Won best animated short at the Oscars

今年のアカデミー賞短編アニメーション部門の受賞作「LOGORAMA」

アカデミー賞短編アニメーション部門の受賞作「LOGORAMA」

24 Unforgettable Advertisements | The Best Article Every day - http://www.bspcn.com/2008/06/29/24-unforgettable-advertisements/

バス停

EPA art

Creative Bus Stop Advertisements

lin

display advertising, Credit Suisse estimated that in 2009 the average CPM will be $2.39, down from $2.46 in 2008 Online video consultancy LiveRail estimated that overlay ads ran CPMs of $7.40 and in-stream ads were priced at $16.40 in Q4 2008. AccuStream iMedia Research put the average 2008 figure as high as $35 for premium preroll online video ads.

Ad Network Inventory = $13 For display advertising, Credit Suisse estimated that in 2009 the average CPM will be $2.39, down from $2.46 in 2008.

Online ads “all over the place” says one executive. Data from Jefferies and Company puts a hard number on the cost of traditional ads in 2008. The firm estimates that broadcast TV had the highest cost-per-thousand (CPM) rate of $10.25, with syndicated TV at $8.77. Magazines, cable TV, newspapers, radio and outdoor advertising round out the space.

eMarketer helps companies understand the Internet by publishing Internet market research, statistics and objective analysis on Internet marketing, Internet advertising, online trends and online demographics.

Importante Local

Social networking has finally become something valuable for brick-and-mortar businesses. Smartphones and location-based social networks allow users to interact, share, meet up, and recommend places based on their physical coordinates. This real-world connection to social media can mean more foot traffic and profits for business owners.

Did you know that blocking ads truly hurts the websites you visit? We recently learned that many of our readers did not know this, so I'm going to explain why. There is an oft-stated misconception that if a user never...

Did you know that blocking adverts really hurts your websites a person go to? Many of us recently realized of which many of our readers did not know this particular, so I'm going in order to describe the reason why.

Ars Technica angenehm nüchtern über das Problem Adblocking und das Experiment, für kurze Zeit für Adblocker-Nutzer auch den Content auszublenden.

Did you know that keeping advertisements genuinely hurts your internet sites an individual go to? All of us lately figured out which many of our readers would never know that, so I'm about in order to make clear why.

Right now keeping advertisings truly affects the particular internet sites anyone check out? We all lately discovered in which quite a few audience would never know that, so I am going in order to make clear the reason why.

If I had any advice to offer it's this -- get in the habit of communicating directly with the people you want to influence. Don't charge them to read it and don't let others interfere with your communication.

advertising communication effect finances money community blogging interesting technology business marketing culture web

On Twitter early this morning I said something provocative. "I've made over $2 million from my blog and Dan thinks blogs can't make money. He needs to get out of the box more often." Permalink to this paragraph I was referring to Dan Lyons, who had written a piece in Newsweek that said among other things: "While blogs can do many wonderful things, making huge amounts of money isn't one of them." Permalink to this paragraph I agree. Blogs don't make money. But people with blogs can.

radical thinking from Dave Winer on blogging with a real personal voice

He added the company has been experimenting with analysis of user sentiment, tracking the mood of its audience through what they are doing online. Such information is potentially very interesting to large brands, which are always seeking to measure what their customers think about their own or competitors' products. Facebook's advertising technology already allows advertisers to choose which sort of customer will see their ­display adverts when they log on to the site. Advertisers can choose from such ­categories as where the user is located and their age and gender, based upon what the user has uploaded on to Facebook – which is adding about 450,000 new users a day.

An article from February

RT @alexiskold: RT @zaibatsu Facebook aims to market its user database to businesses http://bit.ly/RSUU. [from http://twitter.com/brianking/statuses/1167955676]

aditya: @artagnon Here you go: http://tinyurl.com/aau3kr

כתבה העוסקת בכוונתו של פייסבוק להשתמש בבנק נתוני הגולשים שלו לצורך מסחרי

googles monopoly

Even Google itself is starting to worry about the possibility that the Department of Justice may seek regulation, possibly even the break-up of Google.

What An Antitrust Case Against Google Might Look Like

irlines initially chose to participate early, when participation in the CRSs was free. Only later, when agencies had come to depend upon CRSs, and thus when airlines had become dependent upon CRSs as well, did Sabre and Apollo institute high fees for reservations, ticketing, and other services they provided to the airlines.

From Jenna A: Below is a great article about how the marketing departments and CMOs should own the word of mouth marketing and social media space within their company, through a survey to some of the world's top companies (i.e. J&J, P&G, etc.). The article also discusses that many of these same companies both do not understand how either of these tactics (WOM and social media) affect their brands nor the best way to track what's being said about them. Through this article, we learn that we need to help our clients better understand what we do everyday with WOM and social media and how it can and will help them. Also, we can see that our clients will be monitoring these tactics much more closely as they continue to grow, allowing us to develop better metrics, tracking methods and impressions calculations to provide the best possible programs for their needs.

One problem for marketing executives is that they're not clearly in charge now of managing the customer experience, customer loyalty or social media today, given that public-relations, sales, consumer-affairs and research-and-development departments all have a stake in those areas now.

Who in corporate America owns the consumer relationship, the customer experience, word-of-mouth or social media? The answer appears to be nobody.

"The survey of 400 executives found that 56% said their companies have no programs to track or propagate positive word-of-mouth."

Survey by the CMO Council of 400 executives. "Survey said that 56% of respondents said that their companies have no programs to track or propagate positive word-of-mouth; 59% don't compensate any employees based on improvements in customer loyalty or satisfaction; and only 30% rated their companies highly in their ability to handle or resolve customer complaints. " "Despite all the hype about social media, only 16% of respondents said their companies have any routine system in place for monitoring what people are saying about them or their brands online."

Looks at what P&G is doing to track WOM

interesting concept website, nice story too!

I'M HERE – A LOVE STORY IN AN ABSOLUT WORLD

Via Claire Buffet.

Spike Jonesのショートムービー

Excelente cortometraje del director Spike Jonze (de "Donde viven los monstruos") presentado en una forma bastante inusual e innovativa.

uol.

ESTUDO DE CASO SOBRE A INTERNET WEB GRANDE REDE

Your Facebook Profile Makes Marketers’ Dreams Come True

by Eliot Van Buskirk // Generally I stay away from Wired, which often has published technological fantasies and hype that have been downright silly -- and very misleading

Your Facebook Profile Makes Marketers’ Dreams Come True http://bit.ly/4rs9Z [from http://twitter.com/AdNerds/statuses/1659055245]

It's the ad served while you are reading the news in the morning on an e-reader that knows you're at home and three blocks from a Starbucks. It's a loyalty program on your phone that, through a hotel-room sensor, sets the lights and thermostat and turns the TV to CNN when you walk in the door. It's finding a restaurant in a strange city on a Tuesday night, discovering that a store nearby stocks the TV you're looking for, or that a certain grocery on the way home has the cut of meat you need.

Forget Foursquare or Gowalla: Soon every website and service will be able to tell where you are, opening up the floodgates for location-based marketing and blurring the budget lines for advertisers.

滞在時間が長いと広告よく見るとさ。

umu.

よく見られる広告 ・1PVあたりの滞在時間が長いページ（動画を見ている時、ネットで暇つぶしをしている時など） ・専門メディア無いでかつユーザーの関心にマッチしている

滞在時間と専門性

Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp

great read RT @nickdemey @lizgannes - Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp - http://bit.ly/9w7ofE

INSPIRACIÓN - Recopilación de piezas gráficas para publicidad interesantes.

kreatív reklámok

l'infomartion va vers l'utilisateurs

@steverubel - "Micro Persuasion: The End of the Destination Web Era" http://hub.tm/?zhaNN [from http://twitter.com/carreonG/statuses/1688535188]

Very important document

Statistik der Werbeausgaben

IAB Reports Internet Advertising Grew 10 Percent Last Year; Outpacing TV

In a unique marketing campaign to target the Internet era, BK is asking "What would you do for a free whopper?" In this case, delete 10 Facebook friends and receive a coupon. Your future ex-friends receive notification that you sacrificed them for a Whopper.

Burger King's innovative strategy to leverage Facebook for Social Media Marketing. A Facebook App that generates a coupon for free Burger King Whopper, when someone with FB profile deletes 10 friends from their profile...

Ouch...

A real-life case of using Google as an ad broker.

RT @BBHLabs: How to run a TV ad, reaching 1.3m viewers, for only $1300, using new Google TV Ads - http://j.mp/bgdxLa (via @paryshnikov) – Ben Shaw (BenShaw) http://twitter.com/BenShaw/statuses/11419964355

TwitterBot

Régua Heurística criada por Dualibi Simonsen.

Inútil

wow.

I just spin-cycled myself.

According to a study by Sage Software and AMI-Partners, more than 260,000 small businesses in the US and Canada employ social networking tactics.

$37.85 billion in 2009

2008 newspaper advertising revenues down 16.6% to $37.85 billion according to Newspaper Assoc. of America

US Newspaper industry lost $7.5 BILLION in advertising last year http://bit.ly/F9hfu [from http://twitter.com/r1tz/statuses/1417985578]

A growing number of game makers on Facebook are making money from virtual goods — from poker chips to virtual clothes that users can buy or earn while playing gaming applications with their friends on Facebook. The combined ecosystem of these game developers and other companies supplying services to them could generate half a billion dollars in revenue in 2009.

In the world of print advertising, there's a small window to grab the audience's attention. Being restricted to a still image means the message must be very

Want To See Where Media Is Going? Follow The Money. http://tcrn.ch/dhMH8G #media

Among the top ten media M&A deals in 2008 were CBS’s $1.8 billion acquisition of Cnet, eBay’s $945 million purchase of Bill Me Later, and AOL’s $850 million acquisition of Bebo.

the money behind the media-- where the growth is.

Yet more evidence that the future of media is digital (in case there are still any doubters out there). In a report released ...

Facebook is more hierarchical: As a marketer, you can have a dialogue with people who identified themselves as fans of your brand or category. Then, you hope that they will spread the word to their friends. On Twitter, you have access not only to those who are most passionate about your brand, but to anyone who mentions it.

From Seth Godin's blog. Discusses the phenomenon of "social clutter" and why traditional ad campaigns fail online.

"Traditional advertising is inherently selfish. It interrupts in order to generate money (part of which pays for more interruptions). That approach doesn't work at a cocktail party, or at a funeral or in a social network." Very interesting take.

Seth Godin blog post on brands needing to provide value with social media

ads from movies (minority report, ghostbusters, etc)

Awesome sci fi ads for movies

A cool way of telling a digital story via google searches. Looks like it could be a good tool to use with students.

Creatore automatico di video basato sulle ricerche di google

A story done on behavior economics and it's acceptance in the Obama administration.

RT @GuyKawasaki: Great piece on behavorial economics and social psychology. Must read! http://adjix.com/6ufc [from http://twitter.com/r1tz/statuses/2088997262]

Human beings don't always behave rationally. Now, policymakers are using research about human decision-making to design policies to protect humans from their own poor judgment &mdash; including everything from unwanted pregnancies to failing to save for retirement.

Economic models and how unpredictable human beings mess with them.

Article Tools Print Email Reprints Related AddThis RSS Yahoo! Buzz Matt Harding is a 32-year-old videogame designer who quit his job in 2003 to travel around Asia. Along the way, he recorded and posted a short video of himself doing an elbow-intensive jig in Hanoi.

twitter marketing paid service

Mahalo CEO Jason Calacanis, who is no Twitter slouch himself with 61,266 hard-earned followers, thinks that being one of the top 20 on the suggested list will be worth as much as a Superbowl ad within five years. He is offering Twitter $250,000 to lock in a spot on the suggested list for two years, or $120,000 for one year. I emailed Calacanis (who is our partner in putting on the TechCrunch 50 conference) and he confirms the offer is dead serious. In fact, he contacted Twitter co-founders Jack Dorsey and Evan Williams last week about it, and is lobbying investor Fred Wilson.

Also some good links to app websites....

"There's a myth that there's easy money out there... Most apps don't make any money, so it's really about publicity." Increasingly, apps have to be supported by traditional marketing; otherwise they have little chance of making it to many iPhone screens. "The App Store is not a marketing vehicle; it is a distribution vehicle." It's also critical not to rush an app to market. Unlike a website, a buggy app can't easily be updated, and can sabotage users' experience.

The Formula for Effective Facebook Ads [REPORT] http://bit.ly/96nOt6

Yep, la vinculación de amigos+publicidad está funcionando.

Gives examples of how ads on Facebook actually work and you can use them to promote events through Willow

It pays to have fans on Facebook if you want your ads to work there too, according to the first public study to come out of the collaboration of Nielsen Co. and Facebook.

Частично - нюансы продвижения в фейсбуке. Что интересно.

Facebook's Ads Work Pretty Well

Great #Flash page with drag&drop navigation (HAHA to all iPad users): Grip Limited http://j.mp/9qciqx

Full Screen Flash interface w/ arrow key driven navigation - sliding panels left and right, columns up and down

evolutionary theory put to work in optimising

SnapAds: Survival Of The Fittest Meets Madison Avenue

Coca-Cola Co. is trying to start an industrywide movement toward a "value-based" compensation model like one it's adopted that promises agencies nothing more than recouped costs if they don't perform -- but profit margins as high as 30% if their work hits top targets.

how coke rewards advertising agencies, value/performance based compensation

Don't judge too quickly..... We won't: http://bit.ly/chB5L7

Top 5 Ameriquest mortgage commercials. Funnier than you think - sure you will laugh!. Watch Video about Ameriquest,Funny,Commercials by Metacafe.com

Talk of transition to digital agencies

Digital and classical agencies - how to face the challenges of communication these days

Miller's High Life is being marketed as a no-nonsense, honest beer for the man with less in his pocket. The website bears the claim: 'truth is, there are other beers out there that taste just as good as Miller High Life. Of course, those beers costs a whole lot more.'

Miller Beer is relying on this Web Site to educate viewers about their 1 second ads to air during the Super Bowl.

「30秒もいらない。1秒あれば、私たちのブランドメッセージは伝わる」

Ein Excerpt von Brian Solis' neuem Buch. Damit die 381 Social Media Berater in Deutschland endlich mal wieder eine neue Präsentation machen können und Klaus Eck und Konsorten wieder viele neue "eigene" Ideen auszubreiten haben.

RT @JamieCrager 21 Tips for Using Twitter and Facebook for Business - http://bit.ly/cCidGq #Engage (RT @briansolis - in case you missed it) – Javan Ng (javanng) http://twitter.com/javanng/statuses/13367948951

All of this is just saying that the gender roles were both an intellectual and personal interest of mine because the ideals about - I'm a human being and I've been poured into this body, so who am I? Am I really wired differently? Why do I have such different expectations for my life than a woman has? Why should I? Why should I have a different expectation? I shouldn’t. I feel like we're back in college and we could have a rap session about this. You know, are you born this way? Is it nature/nurture?...

Long interview with Matthew Weiner of Mad Men; lots of new details about how he shapes the series

A Q&A with the creator of Mad Men: "What I’ve tried to do is have some honesty about it, show the jobs that they were in and show my world, which is white. It’s the story of the show. And these people are not glorified but (I’ve tried to) show the parallel universe of it all. And the idea of following one of those characters home is a possibility. I’ve slowly been trying to integrate these worlds together the way it actually happened. There’s no enmity. There’s no blatant racism. You never hear anybody say anything about black people that’s like Jim Crow or anything. It’s New York City. But it was segregated and it was two parallel universes and rather than do the television thing of “Hey they’re best buddies”... Don is a fair person but "Everybody's good buddies and here's my black friend" was not the world of the '60s."

Long interview with the creator of Mad Men - but too many spoilers to read now.

long interview with Matthew Weiner of Mad Men; lots of new details about how he shapes the series

interactive overlay video

Very similar to my video ad concept.. http://tinyurl.com/dl4g3v [from http://twitter.com/ironpark/statuses/1141148583]

advertising

How can we understand ads

Game teaching you about advertising.

a game and curriculum designed to educate preteen students about the forms and methods of advertising. Admongo's primary feature is a game in which students earn points by collecting advertisements as they move through a fictional city. As they advance through the game, students will see short videos that explain the type of advertisements they see and how those advertisements attempt to get them to take an action. Watch the video below to learn more. Applications for Education Admongo provides a curriculum for teachers to use with 5th and 6th grade students. The curriculum is designed to complement the lessons students learn by playing the game. On the Admongo curriculum page teachers will find posters, handouts, quizzes and other printable materials to use in their classrooms.

mrm rm315

Game to teach advertising techniques. Teacher's guides, lesson plans, etc.

Admongo where advertising is all around you. Online. Outside. On television. Who makes ads? How do they work? What do they want you to do? Here, you will explore, discover, and learn. Can you make it to the top

" * Home * Parents * Teachers * Text Version Admongo.gov * About * Help * Glossary * Ad Library Spread the Word Live the Adventure - AdMongo Welcome to Admongo where advertising is all around you. Online. Outside. On television. Who makes ads? How do they work? What do they want you to do? Here, you will explore, discover, and learn. Can you make it to the top? To get there, you'll answer: Who is responsible for the ad? What is the ad actually saying? What does the ad want me to do?"

It's an advertisers job to display their products in a way that makes it seem like you can't live without them. But we decided we'd show you what they'd

seth_godin advertising marketing

just about every successful product or service is the result of smart marketing thinking first, followed by a great product that makes the marketing story come true.

This is only sort of true. The danger with starting the marketing first is that its very easy to over promise and under deliver. Just ask Microsoft. However, marketing clearly plays an important role in every product and subsequent launch.

Marketing FTW.

Marketing is not the same as advertising. Advertising is a tiny slice of what marketing is today, and in fact, it's pretty clear that the marketing has to come before the product, not after.

How It Works If one of your users clicks through to a product or service and buys something you automatically earn a commission. In return for the service we typically take 25% of those commissions. There is no risk, you only pay us a share of what you earn. Often you earn more with VigLink due to collective bargaining on commission rates, even after our 25% cut.

By helping each other we can make more informed buying decisions, influence business behavior and, with enough of us involved, make the world a better place - one brand at a time. Social media with a motive and it makes every1 an activist with a small "a". We believe in action – we're what we do

Sito dove le persone possono dare un rating al "karma" dei brand in ambito: planet, customers, employees, suppliers, investors

Brandkarma’s mission – ‘to help everyone make better brand choices and influence brand behavior for good’. Make the world better, one brand at a time.

let the collective speak out and make a difference. stand up and speak out!

With 450 million users globally (and millions more being added each week) Facebook is dominating the web in unparalleled ways. Yet, even as the social network has steadily grown over its short but remarkable history, many brands have remained on the sidelines of the social media revolution. Facebook was the most visited site on the web for the week ending on March 13, 2010, surpassing even Google in week-long stats for the first time in history, according to Hitwise. The shift in user habits and audience targeting is palpable and it provides marketers, brand managers, issue advocates, and political campaigns today with an age old choice: Adapt and change or face irrelevance and extinction.

"Change happens. To survive it, you must anticipate it; and to be successful, you must embrace it." - http://krz.ch/vx1E – Lars Neumann (lupmac) http://twitter.com/lupmac/statuses/12171530699

10 Awesome Ads (For Traumatizing Children). Chocolate Axe Nightmare!

10 Awesome Ads (For Traumatizing Children) | Cracked.com

Haha are PCs that great? Then why aren't they editing the Windows commercials on Windows?

Heh, irony (if true)

Tonya: The Daddy Panel of blogs?

What makes a good Creative Director

Attempting to make Denver suck less, Daily.

What makes a good creative director? Part 1 of 2.

And it’s great. It’s annoyingly terrific. You kick yourself and wonder why you didn’t think of it. You look at the CD with a new-found respect.

What Social Media Ad Types Work Best? [STATS]

From Mashable

* Regardless of format, the most effective advertisements were those that were related to the content on the publisher’s website (i.e. a soup advertisement on a cooking website). * Of the seven advertising types, banner ads and newsletter links were the most successful at encouraging purchase intent. Surprisingly, the study suggests that banner ads may be the best choice for advertisers that want to push a product. However, for campaigns that want to build engagement, corporate profiles or sponsored content is the better option.

Freelancing is by no means easy. You are given responsibility of your own future, your own earnings, to choose who and what you want to work for

More great tips for Freelancers!

imagebank tool

Stock Photos

20090327 Online streaming music startups are in one very sorry place. On demand streaming rates range from .4 cents to 1 cent per stream - this is what the startups pay to the labels every time they play a song for a user. Add bandwidth and storage costs on top of that, which aren’t trivial for services that want to stream music quickly on demand. The result is hundreds of millions of dollars flowing from venture funds to startups to labels. Little of it makes its way to artists, and advertising revenues only cover a tiny portion of the fees.

"Online streaming music startups are in one very sorry place. On demand streaming rates range from .4 cents to 1 cent per stream - this is what the startups pay to the labels every time they play a song for a user. Add bandwidth and storage costs on top of that, which aren’t trivial for services that want to stream music quickly on demand. The result is hundreds of millions of dollars flowing from venture funds to startups to labels."

Online streaming music startups are in one very sorry place

from Blodget. How will 2009 fare for online ads?

"Online display-ad spending will fall in 2009, probably sharply. It will probably fall again in 2010. Hundreds of startups counting on advertising as a business model will be flattened. Yahoo, CNET, AOL, and other big display-ad properties will get hammered."

Chronologie und Hintergründe zum "Motrin Moms" brouhaha

Did Motrin pull the ad too quickly?

AdAge article from 11/24/08 that highlights the Motrin crisis case study.

A social media case study - Motrin of J&J

how restaurants fiddle with their menus to get you to buy more. mostly nonsurprising but good to tuck away

Menu Design Psychology

Menu design techniques for boosting sales.

How to alter menu design to increase profits

While I was reading The Food Network Magazine, I found a tid-bit I wanted to share with you all. Restaurant Menus are designed to make you eat more and spend big.

Facebook flashmob / estación de Londres

Flashmobs

Thousands of dancers jammed a major London train station in a Facebook-driven "flashmob" mimicking an advertisement for a phone company.

Thousands of dancers jammed a major London train station in a Facebook-driven "flashmob" mimicking an advertisement for a phone company. And the event last Friday evening was so successful that another is planned for next Friday in Trafalgar Square in central London. Plus, a group has been set up to organize another one at Liverpool Street Station a week later.

Thousands of dancers jammed a major London train station in a Facebook-driven "flashmob" mimicking an advertisement for a phone company. And the event last Friday evening was so successful that another is planned for next Friday in Trafalgar Square in central London. Plus, a group has been set up to organize another one at Liverpool Street Station a week later. Videos posted on the social-networking site showed Liverpool Street Station completely filled with people, counting down the seconds until the clock showed 7 p.m., then dancing to music on their mp3 players as the hour struck.

team structure

The bureaucratic organizational model thrived during the 20th Century. But is it the right model for advertising agencies in the 21st Century? Could an adhocratic model be better suited for these challenging times?

Is Facebook Connect the way forward?

well hopefully NOT but still interesting read and a really nice ppt viewing application there too

The real test of Facebook Connect will be the opportunity for viral growth. So far there have been few implementations of Facebook Connect and it is difficult to test the success of each of these applications.

Facebook News, Facebook Games and analysis of Facebook.

Interesting video discussing Facebook Platform and Facebook Connect.

never saw this before, looks relevant

This week, a new Web news site is entering the fray, with a novel approach to journalistic entrepreneurship, new forms of advertising, and an effort to blend journalism and social networking.

interesting example of alternative publishing models: writers/eds as curators, reporters, moderators; letting advertisers create content, mingle with audiences

MySpace will be implementing the system with initial support for content from MTV Networks, with shows including The Colbert Report, Punk’d, and Sarah Silverman. So every time you post a clip of Jon Stewart ripping on the presidential candidates, someone is going to get paid, and users won’t have to deal with the often-clunky proprietary video players offered by each network. And instead of trying to prevent these clips from making it onto MySpace in the first place, content owners will want users to upload as many as possibl

MySpace has implemented an exciting new ad platform called Auditude that willautomatically identify any uploaded video clips from a number of shows produced by MTV Networks and will display an overlay when the clip is played that shows which episode the clip originally came from, its original air-date, and links to online stores where users can buy the entire episode.

Since YouTube heralded the era of user-uploaded videos, media corporations have been fighting a hopeless battle to regain control of their content, sending out endless waves of DMCA notices in a vain attempt to take down countless clips scattered across the web. In the last year sites like Hulu have made progress - it’s finally possible to legally embed a clip of The Office in your blog, but publishers continue to lose out on millions of video clips that were uploaded without permission.

Yep, there’s a proliferation of unlicensed video content out there. Media co’s have tried, largely in vain, to track and act on the zillions of daily infractions. Whole companies have popped up to try to help them in the tracking. Well another company has popped up that might make those companies, and the problem, go away. MySpace is testing a service provided by Auditude which intercepts video uploads, compares segments to its last-4-year, 250M video catalog and, if found to be a copy, tags the video w/ header information, overlays ads and/or provides links to full, pay versions. This is a game-changer, these guys are smart.

social media's place in the marketing mix

Annotated link http://www.diigo.com/bookmark/http%3A%2F%2Fadage.com%2Fcolumns%2Farticle%3Farticle_id%3D137106

Social media isn't a box to be ticked or a department to be manned or even a campaign to be launched. It's about thinking differently about marketing, customer service, the entire company.

In May 2009, Facebook became the most popular US social networking site. But it was close. According to comScore, Facebook totaled 70,278,000 unique visitors, up 97% from May 2008 to May 2009. MySpace hits shrank 5% over the same timeframe, fading to 70,255,000 unique visitors.

latest stats on US traffic to social networking sites

Dell Starts Offering Exclusive Discounts Through Twitter http://tcrn.ch/ainRDr

Over the holidays, Dell was offering discounts exclusively to the 11,844 people who follow @DellOutlet. For instance, here is a Tweet with a link to a 30-percent-off deal on an XPS laptop. When you click on the link, it takes you to this product page on Dell.com.

JOU 110

What survival strategies should these dailies adopt? If some papers don’t survive, how will readers get news about the local school board or county executive? * Nicholas Lemann, dean of Columbia Journalism School * Joel Kramer, editor of MinnPost.com * Steven Brill, founder of The American Lawyer magazine * Geneva Overholser, Annenberg School of Journalism * Craig Newmark, founder of craigslist.org * Andrew Keen, author * Edward M. Fouhy, founding editor of Stateline.org * Rick Rodriguez, former editor of The Sacramento Bee

Quais estratégias de sobrevivência deveriam ser adotadas pelos diários em crise?

February 10, 2009, 12:15 am, Battle Plans for Newspapers, By The Editors

Virtually every newspaper in America has gone through waves of staff layoffs and budget cuts as advertisers and subscribers have marched out the door, driven by the move to the Web and, more recently, the economic crisis.

The complete slogan reads: "There's probably no God. Now stop worrying and enjoy your life." As the campaign has raised more than anticipated, it will also have posters on the inside of buses as well.

Bendy-buses with the slogan "There's probably no God" could soon be running on the streets of London.

The complete bus slogan reads: "There's probably no God. Now stop worrying and enjoy your life."

Buses with the slogan "There's probably no God" could be running on the streets of London.

Bendy-buses with the slogan "There's probably no God" could soon be running on the streets of London. (BBC)

I don't think Mecano would be the same without Flash.

Your world is their playground. And so you gain to entertain. Especially in an oversaturated world where new medias rule. Mecano creates playful marketing strategies for the new digital culture.

mecano portfolio

The best model is a mix of free and paid You can’t charge for an exclusive that will be repeated elsewhere, Don’t charge for the most popular content on your site, Content behind a pay wall should appeal to niches, the narrower the niche the better

Wofür kann man Geld nehmen und wofür nicht?

# The best model is a mix of free and paid # You can’t charge for an exclusive that will be repeated elsewhere, # Don’t charge for the most popular content on your site, # Content behind a pay wall should appeal to niches, the narrower the niche the better

Let the popular content be paid for by advertising, and the niche, exclusive content can be sold to fewer people at a higher price.

He articulated something that is now increasingly becoming obvious: As products go digital, their marginal cost goes to zero.

briefs usados por agências de todo o mundo

Modelos de brief de grandes agências.

Modelo de briefing das agências

Briefing de agencias do mundo =D

great case study to follow for primelink/relland

Case history for UK financial comparison company

Naked Skydive Video

most amazing commercial ever

WWW.TASTELIKEPIZZA.COM When you use this video in your website or weblog please mention the uploader.

無料のiPhoneアプリでも大金が稼げる

AdWhirlのレポート（下にエンベッドしてある）によると、無料アプリのトップ100リストに入っているアプリの場合、1日に$400-$5000の広告収入を得ている。この数字のレンジは相当広いが、下限の$400を取っても月に$12,000前後となる。AdWhirlによると、こうしたトップアプリの場合、eCPMは$1.90、クリックスルーは2.6%という立派な成績だ。App Storeの上位にランクインするアプリのほとんどは比較的短い期間でその位置から滑り落ちてしまうが、広告収入は、初期のピークからの落ち込みの後は比較的一定のレベルを保つという（下のグラフ参照）。もちろん、無料アプリ部門のトップにランクインするというのは言うは易く、行うは難しだ。ほとんどデベロッパーの収入は1日$400をはるかに下回る。しかし、同じことはほとんどの有料アプリについても言える。実際、無料アプリの方がまだしも競争が少ない。

Google has conducted internal tests, according to people familiar with them, in which the company put its logo and treatment on another engine's search results. Users still prefer the results with the Google logo, even if they're not Google results.

Consider that Google has conducted internal tests, according to people familiar with them, in which the company put its logo and treatment on another engine's search results. Users still prefer the results with the Google logo, even if they're not Google results. Or consider that a revamped Ask.com made its debut in 2007 to a glowing review from The Wall Street Journal's Walt Mossberg, who said it "holds its own with Google, and even beats the champ on some searches." Two years later? Ask's share of search is down 28%.

The 1000 most-visited sites on the web

You can see a list of the largest 1000 sites worldwide, based on Unique Visitors (users), as measured by Ad Planner. This list is updated monthly as new Ad Planner datasets are released. The list defines sites as top-level domains.

danh sach 500 website duoc truy cap nhieu nhat(google)

Stats: Interesting assortment: Top 1000 most-visited sites on the web http://bit.ly/9JZGo9 /Via @dkasrel

Nova Propaganda do Google

감자로 오셨을때가 좋았는데^^ RT @gatorlog: 빛과 소리로 세상에 오신 크롬님. 믿~씁니다 RT @channyun @hyunwook 구글 크롬의 놀라운 스피드를 강조한 동영상 광고. http://bit.ly/btvoVH

These speed tests were filmed at actual web page rendering times. If you're interested in the technical details, read on!<br><br>Equipment used: <br><br>- Computer: MacBook ...

Opera makes an awesome reply to the Chrome Speed video: http://goo.gl/UnJL Original Chrome video: http://goo.gl/aNt4 – Matt Cutts (mattcutts) http://twitter.com/mattcutts/statuses/14928114178

RT @mattcutts: Opera makes an awesome reply to the Chrome Speed video: http://goo.gl/UnJL Original Chrome video: http://goo.gl/aNt4

These speed tests were filmed at actual web page rendering times. If you're interested in the technical details, read on! ... Chrome Browser vs. Potato: We used a version of the web page allrecipes.com that is accessible when logged in. About four hours into the Potato Gun shoot we decided to use a locally loaded version of the web page to enable more precise synchronization with the potato gun. We finally got the shot we were hoping for after 51 takes. Chrome Browser vs. Sound: We loaded an artist page from Pandora.com, a streaming internet radio service directly off the web on a 15Mbps internet connection. Chrome Browser vs. Lightning: We used a locally loaded version of weather.com that was legally approved for use in this video (and all the standard website permissions procedures that goes into making videos!) While we had a super fast 15Mbps internet connection in the studio, any live internet connection introduces quite a bit of variability.

The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.

RT @DesignerDepot: 100 Years Of Propaganda: The Good, The Bad and The Ugly: http://ow.ly/1Y0up

The issue with Facebook's latest change is not that they force you to link your interests without permission, but rather that they remove an option to express yourself on the profile without links. As we noted, Facebook users now face a Hobson's choice between the new Connections and no listed interests at all. As Facebook explains, "If you didn't connect to any of the suggestions, the sections of your profile to which those suggestions corresponded will now be empty." (The transition tool also allows you to delay the choice by saying 'Ask Me Later'). Previously, you could list interests in your profile without linking; after the transition, you cannot. You do have options to adjust visibility on the profile page, for which we commend Facebook, but nevertheless, this is not a true opt-out because the all the "Facebook Pages you connect to are public."

An ordinary human is not going to look through the list of Facebook's millions of cooking fans. It's far too large. Only data miners and targeted advertisers have the time and inclination to delve that deeply.

"Once upon a time, Facebook could be used simply to share your interests and information with a select small community of your own choosing. As Facebook's privacy policy once promised, "No personal information that you submit to Facebook will be available to any user of the Web Site who does not belong to at least one of the groups specified by you in your privacy settings.""

Today, we'll look at what it's like to develop print material in cooperation with a major marketing company for top-name brands and retailers using Adobe Photoshop

develop print material in cooperation with a major marketing company for top-name brands and retailers using Adobe Photoshop and Illustrator

This Book helps you to move into the Digital era of awesomeness. Download it for free: http://bit.ly/4R9rth

Oh My God What Happened and What Should I Do? a new #book about digital awesomeness http://bit.ly/cCGD2b

Search Engine Optimisation SEO Search Engine Marketing SEM and Internet Marketing IM

success story story of routinefor Leo Kaytes Ford

cuanto cuesta un fan en facebook

Calculan que el fan en Facebook vale 136,38 dólares (Gigaom) http://micurl.com/Etfcus – Evento Blog España (eventoblog) http://twitter.com/eventoblog/statuses/16370768524

"Discovered in Notting Hill Gate tube station, 2010 - wholly inaccessible so please don't ask the staff! These are official photographs so please credit London Underground. "

Hidden posters of Notting Hill Gate Tube station, 2010 - a set on Flickr

Discovered in Notting Hill Gate tube station, 2010 - wholly inaccessible so please don't ask the staff! These are official photographs so please credit London Underground.

ну хорошая инструкция

Pay per click and how it is actually supposed to work sdfkjsadk

Portfolio Ideas

As a photographer and UX designer, I pay particular attention to the effectiveness of photography when I’m testing with users. Regardless of the context, users rarely fail to comment on or be influenced by photography when shopping online. This article pulls together principles from psychology, marketing, UX design and photographic theory. It provides a set of principles to follow when commissioning and editing photography and when planning and designing profitable e-commerce user experiences.

How To Use Photos To Sell More Online http://bit.ly/bq3EFS – dubayan (dubayan) http://twitter.com/dubayan/statuses/17148328300

RT @draenews: Del Write The Future on Vimeo: http://vimeo.com/11896489

Watch Write The Future on Vimeo! http://vimeo.com/11896489

Increible video sobre el mundial de futbol, sobre el futbol en si y sobre lo que le rodea. Nike. http://j.mp/dDA4g4

Great video / commercial: Write the Future by Nike http://bit.ly/adpLLe via @zen_habits

"Write The Future" on Vimeo ( http://bit.ly/ckyrYN )

They mean 25 horribly awesome vintage ads

Since the 50's, a lot has changed in way of women's rights and their duties in and out of the house. I highly doubt any company could get away with phrases like

Sorry, forgot to add the link: http://www.icanhasinternets.com/2010/05/25-horribly-sexist-vintage-ads/ – dave trott (davetrott) http://twitter.com/davetrott/statuses/16293067134

25 Horribly Sexist Vintage Ads - http://bit.ly/cROHMZ via @sarahisback

http://newevolutiondesigns.com/75-shocking-advertisements http://newevolutiondesigns.com/30-amazing-stop-motion-videos http://www.evilsunday.com/evil-creatures-night/ http://dornob.com/design/apartments/ http://imgur.com/gallery/wyxVv http://www.toptenz.net/ http://2leep.com/ http://www.crystalkiss.com/

La rapport de Razorfish, 100 pages d'infos intéressantes.

Digital outlook report for 2010

Advertising typology: basis for newspaper website audit instrument

History of graphic design. Site is thesis project of Dominic Flask.

Advertising, Identity and Branding, Illustration, Editorial Design, Typography, Infographics, Packaging, Posters, Motion Graphics, Interactive Design, Socially Responsible, and a Legend.

Was man beachten soll, wenn eine App vermarktet wird

Art-Spire, Source d’inspiration artistique / Les 100 meilleures agences digitales au monde - http://www.art-spire.com/webdesign/the-best-100-digital-agencies-in-the-world/

100 melhores agencias digitais do mundo

Les 100 meilleures agences digitales au monde (Via @JeanDubearnes ) http://icio.us/atpssx – Youcef ES-SKOURI (Technologix) http://twitter.com/Technologix/statuses/17591971685

Para Diego y Luis

IFC polled its member base for short descriptions of their favorite places in the towns they lived in or visited, then picked the place-descriptions that best suited the IFC's brand ("Always on, slightly off") to upload into a Foursquare database. Foursquare users can now opt-into getting those tips pushed to them whenever they check in near one of the annotated locations. It's a chance to effectively say, "I want to see this town as IFC fans see it." For marketers, this has got to be incredibly appealing, and for urban explorers it could be one of the best examples yet of effective Augmented Reality."

"IFC polled its member base for short descriptions of their favorite places in the towns they lived in or visited, then picked the place-descriptions that best suited the IFC's brand ("Always on, slightly off") to upload into a Foursquare database. Foursquare users can now opt-into getting those tips pushed to them whenever they check in near one of the annotated locations. It's a chance to effectively say, "I want to see this town as IFC fans see it." For marketers, this has got to be incredibly appealing, and for urban explorers it could be one of the best examples yet of effective Augmented Reality."

Independent Film Channel announced a new campaign this morning with leading location-based social network Foursquare that will allow you to do just that. The Huffington Post launched a Foursquare layer today as well. IFC polled its member base for short descriptions of their favorite places in the towns they lived in or visited, then picked the place-descriptions that best suited the IFC's brand ("Always on, slightly off") to upload into a Foursquare database.

In January, Canadian newspaper chain Metro did a deal with Foursquare that tied content like restaurant reviews to specific locations as "tips." When we saw that, we said that the era of location as platform had arrived. Then, in April the Wall St. Journal began experimenting with location-based news, adding interesting news tidbits to locations around New York City on Foursquare. That was getting interesting - not just lightweight content like restaurant reviews but things like a note that a terrorism suspect was once arrested in a particular location!

A nice example of businesses, including the Huff Post, using foursquare to push content to users based on location. Nice stuff.

Emily Steel and Jessica E. Vascellaro/The Wall Street Journal, May 21, 2010.

Emily Steel and Jessica E. Vascellaro/The Wall Street Journal, May 21, 2010.

Because big sites (Facebook) pass along my clickstreams.

Emily Steel and Jessica E. Vascellaro/The Wall Street Journal, May 21, 2010.

Because big sites (Facebook) pass along my clickstreams.

Emily Steel and Jessica E. Vascellaro/The Wall Street Journal, May 21, 2010.

Get the song, Hocus Pocus by Focus, at http://itunes.apple.com/us/album/hocu... The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.

@KarlNova I was wow-d by the Nike advert ---&gt; http://bit.ly/9xcTuo [from http://twitter.com/sciculturist/statuses/14484919395]

Additional content available after clicking the "like" button on Facebook http://www.facebook.com/nikefootball#!/nikefootball?v=app_10442206389 "Footballers can then use this creative to build their own Facebook campaign to get noticed and selected for ""The Chance"" ?an elite Nike Academy football camp in partnership with the Barclays Premier League in England that allows players to get scouted and get noticed at the highest level of the game." See full article here: http://www.thefinalthird.com/2010/05/20/exclusive-nike-write-the-future-campaign/

Alejandro Gonzalez Iñarritu zine zuzendari mexikarrak egin duen Nikeren spot-a:

Get the song, Hocus Pocus by Focus, at http://itunes.apple.com/us/album/hocu... The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.

@KarlNova I was wow-d by the Nike advert ---&gt; http://bit.ly/9xcTuo [from http://twitter.com/sciculturist/statuses/14484919395]

Additional content available after clicking the "like" button on Facebook http://www.facebook.com/nikefootball#!/nikefootball?v=app_10442206389 "Footballers can then use this creative to build their own Facebook campaign to get noticed and selected for ""The Chance"" ?an elite Nike Academy football camp in partnership with the Barclays Premier League in England that allows players to get scouted and get noticed at the highest level of the game." See full article here: http://www.thefinalthird.com/2010/05/20/exclusive-nike-write-the-future-campaign/

Alejandro Gonzalez Iñarritu zine zuzendari mexikarrak egin duen Nikeren spot-a:

Get the song, Hocus Pocus by Focus, at http://itunes.apple.com/us/album/hocu... The time has come for players to carve their name in history. One touch, tackle or free kick could crush a nation's hopes or cause them to build a statue in your honour. Drogba, Rooney and Ronaldo are ready to Write The Future.

@KarlNova I was wow-d by the Nike advert ---&gt; http://bit.ly/9xcTuo [from http://twitter.com/sciculturist/statuses/14484919395]

Additional content available after clicking the "like" button on Facebook http://www.facebook.com/nikefootball#!/nikefootball?v=app_10442206389 "Footballers can then use this creative to build their own Facebook campaign to get noticed and selected for ""The Chance"" ?an elite Nike Academy football camp in partnership with the Barclays Premier League in England that allows players to get scouted and get noticed at the highest level of the game." See full article here: http://www.thefinalthird.com/2010/05/20/exclusive-nike-write-the-future-campaign/

Alejandro Gonzalez Iñarritu zine zuzendari mexikarrak egin duen Nikeren spot-a:

Com a Dita Von Teese é facil vender qlqr coisa, até água http://perrierbydita.com/ vi no @acriativos

Good for planning (and general common sense)

"Once social activism meant protest marches, civil obedience and sit-ins. But for today's 20-somethings ... supporting or denouncing a cause is as simple as hitting the "like" button on Facebook or posting a hashtag to Twitter. And that's often where it ends.... But that can also be where it begins...."

How to Get the Social-Media Generation Behind Your Cause http://adage.com/digital/article.php?article_id=144686&qwr=FullSite

Adults born between 1982 and 1992 came of age during a decade that promised an "embarrassment of riches," said Eliza Esquivel, TBWA's planning director and author of the study. "They were told that the future was theirs to win, and they've been very empowered, very educated, and as a result this is a very optimistic group." At the same time, they are a group that witnessed spectacular failures of institutions and corporations, having witnessed the scandal at Enron and now being bombarded with news of misdoings by Goldman Sachs and BP. Thus along with their optimism, this is a group equally prone to cynicism about corporate efforts.

وااااااااو إبداااااااع لا يفوتكم الفلم القصير هذا عن الدراسة http://bit.ly/9rAsFt @mctoom @ARTKDM – Yazeed Al Swailem (yazyaz) http://twitter.com/yazyaz/statuses/18839021072

This is a clever take off of the current Old Spice Ads. You're in the library.

Library spoof on Old Spice commercials.

You're in the library with the man your grades could be like.

Do you want to be a scholar? Then study at the Harold B. Lee Library. Do your research here, study here, and be a scholar!

interesting - id not thought about tracking video downloads before

Trendistic

Useful: 7 Ways to Track Hot Trends on the Internet http://ow.ly/2dvhx

A Creative Brief To Guide Social Media Efforts http://bit.ly/9GaWMx #socialmedia