Pages tagged abtesting:

Carsonified » How to do A/B Testing in WordPress
http://carsonified.com/blog/business/how-to-do-ab-testing-in-wordpress/

Setting up an A/B testing environment using Google's Website Optimizer and Wordpress
A/Bingo: RoR Split Testing by Bingo Card Creator
http://www.bingocardcreator.com/abingo
Google Website Optimizer seems a bit dirty - this looks like a cleaner way
Effective A/B Testing
http://elem.com/~btilly/effective-ab-testing/
Ben Tilly presentation on A/B Testing. From start to extracting conclusions.
Enough samples is at least 10 yes and no results in each test
(via <a href="http://simonwillison.net/2009/Sep/13/effective/">Simon Willison</a>)
By Ben Tilly.
How The Huffington Post uses real-time testing to write better headlines » Nieman Journalism Lab
http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/
The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees. When I talked to him afterwards, Berry said the system was created inhouse, but he wouldn’t disclose much else about how or how often it’s done. He did say Huffington Post editors have found that placing the author’s name above a headline almost always leads to more clicks than omitting it.
From direct mail to web design, A/B testing is considered a gold standard of user research: Show one version to half your audience and another version to
So here’s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.
he Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.
Perfecting User Experience Design with A/B Testing - Freelance Web Design Belfast Northern Ireland - Lee Munroe
http://www.leemunroe.com/ab-testing/
Some great recources for A/B-Testing
Easy statistics for AdWords A/B testing, and hamsters
http://blog.asmartbear.com/easy-statistics-for-adwords-ab-testing-and-hamsters.html
Normally a formal statistical treatment would be too difficult, but I'm here to rescue you with a statistically sound yet incredibly simple formula that will tell you whether or not your A/B test results really are indicating a difference.
How We Improved Our Conversion Rate by 72% | Dan McGrady · dMix - Toronto Startup, Ruby Developer and Designer
http://dmix.ca/2010/05/how-we-increased-our-conversion-rate-by-72/
good
changing text content and changing button color
How Not To Run An A/B Test
http://www.evanmiller.org/how-not-to-run-an-ab-test.html
How Not To Run An A/B Test
Interesting argument (with statistical rationalisation) explaining why A/B tests should be run to a fixed number of observations. Advises against pushing a winner too quickly.
A good article which suggests not ending an A/B test too soon just because it has reached 95% confidence.
The Ultimate Guide To A/B Testing - Smashing Magazine
http://www.smashingmagazine.com/2010/06/24/the-ultimate-guide-to-a-b-testing/
RT @Jake_Hird: Light reading for a Friday afternoon: The ultimate guide to A/B testing http://ow.ly/23gk2 #yam
Optimizely: Website A/B testing you'll actually use
http://www.optimizely.com/
Optimizely: Website A/B testing you'll actually use
http://www.optimizely.com/
Website A/B testing you'll actually use
jamesyu's cohorts at master - GitHub
http://github.com/jamesyu/cohorts
A simple javascript multivariate testing framework
Cohorts is a simple, purely javascript, multivariate testing framework. It allows you to easily run split tests for visitors on your site, showing them different designs, layouts, or whatever you want. Cohorts also allows you to track interesting events that occur for each of the cohorts. By default, it uses Google Analytics event tracking to store data, but you can customize it to use your own or another.