Carsonified » How to Increase Sign-ups by 200%
http://carsonified.com/blog/business/how-to-increase-sign-ups-by-200-percent/

He believes it’s because people are afraid if they click a link that says “Free Trial” then they’ll somehow automatically signup for something and be trapped. However, “See Plans and Pricing” encouraged them to explore, without the fear of commitment.

See Plans and Pricing

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A simple javascript multivariate testing framework

Cohorts is a simple, purely javascript, multivariate testing framework. It allows you to easily run split tests for visitors on your site, showing them different designs, layouts, or whatever you want. Cohorts also allows you to track interesting events that occur for each of the cohorts. By default, it uses Google Analytics event tracking to store data, but you can customize it to use your own or another.